134 - From Electrical Engineering to Influencer Marketing: Jonathan's Entrepreneurial Journey

Jonathan Eg is the Founder & CEO of Partipost, a Crowd Marketing Platform that effectively connects brands to content creators, giving them seamless access to word-of-mouth advertising in the fast-moving world of social media. Since its inception in 2016, Partipost has dedicated itself to transforming how brands connect with their consumers, making it easier to engage and reach a larger pool of audiences through its platform.Jonathan shares his intriguing journey from electrical engineering to founding an influencer marketing platform in this episode. He discusses the motivations behind his career shift, his challenges, and his parents' pivotal role in shaping his leadership style. Jonathan also provides insights into the evolution and benefits of micro and nano influencers, the impact of AI in influencer marketing, and the current state of B2B influencer marketing in the industry. He candidly addresses the issue of delayed payments in influencer marketing and how his company, Party Post, is working to resolve these challenges.00:00 Introduction and Welcome00:33 From Electrical Engineering to Finance02:27 Transition to Private Equity and Tech03:22 Founding an Influencer Marketing Platform05:30 Parental Influence on Leadership Style08:18 Evolution of Influencer Marketing11:30 Micro and Nano Influencers vs. Traditional Influencers16:24 AI Influencers: The Future or a Fad?19:56 B2B Influencer Marketing23:02 Challenges in Influencer Payments---    Sign up for Adrian's weekly newsletter: https://adriantan.com.sg/subscribe/  Visit Adrian Blog: https://adriantan.com.sg  Follow Adrian on LinkedIn: https://www.linkedin.com/in/adriantanck/ Follow Adrian on Twitter: https://twitter.com/adriantan18  Like Adrian on Facebook: https://www.facebook.com/adtan Get full access to Will That Work? at www.adriantan.com.sg/subscribe