134: How to Show Up Authentically in Your Email Marketing with Bev Feldman

Email marketing. I’m going to guess you are either squealing with excitement or throwing your head back in your chair while letting out a big sigh…You’ve heard about the power of email marketing, but what if it doesn’t align with you? What if it feels salesy, gross, or pushy?Today, we’re talking with Bev Feldman from Your Personal Tech Fairy about how to show up authentically in your email marketing.In this episode, you’ll learn:The concepts of email marketing and email automationAutomate with Heart: steps you can follow to set up and automate an incredible email experienceWhat you should NOT do if you want to grow your email listWays you can grow your email list organicallyWhat a good click-through rate looks likeHow often you should email your listThe best content and types of emails to send to your email listBev is an email automation strategist & consultant at Your Personal Tech Fairy. She helps heart-centered solopreneurs to build seamless automations so you can save time, have energy to help your clients, and increase opportunities to earn money from your business without using icky-feeling marketing techniques. Resources from this episodeJoin the Gutsy Collective - The Gutsy Collective is a community of energetically driven female entrepreneurs + visionaries who desire meaningful growth – mentally, physically, and energetically. Join us online or in-person for monthly mentorship to reignite your fire and get the answers you seek.Alignment Sessions: get fast + clear answers –  Sometimes, you simply need a fresh set of eyes and clear direction on what step to take next. Alignment Sessions are 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.Connect with Bev FeldmanFacebook: @yourpersonaltechfairyInstagram: @your.personaltechfairyWebsite: yourpersonaltechfairy.comConnect with LauraAuraTikTok:  @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the showLeave a Review!We love, love, love to read your comments, feedback, and reviews. It also helps other women like you know they're in the right place to get support.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970