135. How to make your online store more profitable – Interview with E-Commerce Accountant Matt Byrne

Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle. In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line. I’m joined by Matt Byrne, founder of Day One Advisory and an accountant who specialises in e-commerce. Together, we break down what every online store owner needs to know to run a financially healthy, profitable business. You’ll learn: 💸 Why cashflow feels so hard (and what to do about it) 📊 How to calculate your real margins, including hidden costs that quietly kill profit ⚖️ The truth about profit vs. cashflow, and why they’re not the same thing 🧮 How to find your break-even point and plan for sustainable growth 💰 When to start paying yourself (and how to make it possible) This isn’t a scary finance episode, it’s your no-fluff guide to finally understanding your numbers so you can make smarter, more confident business decisions. Connect with Matt Byrne: Day One Advisory Instagram: @matt.dayoneadvisory LinkedIn: Matt Byrne Links Mentioned: 💼 Landed costs workbook download: Landed Cost Calculator - Day One Advisory 📹 Watch Matt’s YouTube Channel for more e-commerce finance tips: @matt.dayoneadvisory Matt Byrne - YouTube Want more support scaling your store? Check out my free resources and programs at jodieminto.com  Links & Resources:🎧 Full episode page: jodieminto.com/podcast🌐 Visit my website: jodieminto.com📸 Connect on Instagram: @iamjodieminto