136 - How to Create Videos That Attract Clients (It's Not Just About Your Expertise)

Send us Fan MailIf you think talking head explainer videos are the best way to get clients, you're wrong.  Besides knowing what you know, potential clients want to know who you are. During this Substack live, I discussed 4 social media video styles: Education, Edutainment, Behind-the-Scenes (BST), and Entertainment. And how you can use them in your business.Top Takeaways→ Video is not just a talking head; diversify your styles.→ Edutainment can make videos more engaging and fun.→ Behind-the-scenes content builds trust and connection.→ Fun videos are often relatable moments, shown on video.→ Using templates is an easy way to create video content.📹 To catch my next live, join me on Suback @annetterichmond in The Lab.CHAPTERS00:00 Introduction to Video Styles02:56 Exploring Edutainment in Video05:53 Behind the Scenes: Building Connection09:04 Fun and Entertainment in Video Creation 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...