#136: Building Britain's First Wellness Club - Loui Blake on Longevity, Suffering & the Health Crisis.

Loui Blake spent years in hospitality, an industry built on alcohol & sport before realizing he was a slave to his own impulses.So he decided to create his own fate and started building Long Lane: Britain's first fully alcohol-free luxury wellness members club. In this episode we get into the health crisis hiding in plain sight, why most people are completely unaware of their own patterns, and what longevity actually looks like when you strip away the noise.We also talk about how ultra running changes your relationship with suffering and why that shift in perspective might be the most valuable thing endurance sport gives you.This is one of the most honest conversations I've had on the podcast.Diet Starts Monday. Powered by Wintergreen Sport — use code DSM26 for 25% off at wintergreensport.co.uk