136. Design Thinking and Asking Better Questions

In this podcast episode, Roberto Inderbitzen, an industrial designer, explores intentional product design, stressing the importance of creating meaningful user experiences. He emphasizes the need to understand the intersection between objects and people to craft impactful designs and discusses his creative process, highlighting the importance of asking critical questions.Key Takeaways from this episode: Roberto Inderbitzen emphasizes intentional product design, stressing the importance of creating meaningful user experiences and understanding the intersection between objects and people.He advocates for designing with purpose by addressing genuine user needs, maintaining integrity in business relationships, and infusing emotion into design for deeper user resonance.Shares insights into his journey as a business owner and podcast host, promoting curiosity-driven problem-solving.Join The “Now” Newsletter: https://now.katierichardson.com/newsletterAbout Roberto Inderbitzin:Roberto Inderbitzin is Peak Performance Designer | Creative ReFramer | Podcast Host | co-author. His mission is to rid the world of horrible and wasteful products by creating positive experiences through the objects he designs for people. He is the founder of Reframe.design, a design consultancy in Zurich, Switzerland. And hosts Conversations with Roberto, a podcast dedicated to helping entrepreneurs and founders create iconic brands, experiences, and products. With genuine curiosity and reframing the view, he tackles the essential challenges.Connect with Roberto:Design studio REFRAME Design https://www.reframe.design/Podcast Conversations with Roberto https://www.conversations.design/Podcast INTRO https://www.youtube.com/watch?v=Qh3Xav6hvP8Youtube Chanel https://www.youtube.com/@reframelabYoutube Podcast https://www.youtube.com/@reframelab/podcastsTwitter https://twitter.com/therobmexLinkedIn https://www.linkedin.com/in/inderbitzin/Instagram https://www.instagram.com/roberto_inderbitzin/Connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbrNewsletter: https://now.katierichardson.com/newsletter