136#: Funnels are Weak and Lazy, with Ziv Raviv

What this episode covers

Does your company have an effective lead party? This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way of looking at the process from initial marketing to client management that provides more guidance than a funnel and helps to create effective processes that lead to more leads and more sales. Ziv Raviv is the founder and CEO of Daily Cookie. He has built 6 businesses in micro niches that are generating hundreds of thousands of dollars every year. He launched 5 money-making podcasts and is a father of three amazing kids. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of If You Market?

This episode is 55 minutes long.

When was this If You Market episode published?

This episode was published on June 15, 2021.

What is this episode about?

Does your company have an effective lead party? This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way...

Can I download this If You Market episode?

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