#136 How to hyper-personalize your sales approach with Daniel Recher, now Chief Commercial Officer, vVARDIS Professional

Sales is about people. BtoB is BtoI. Every sales process is business to individual and much of what matters are the people you are talking to. Who they are, what they are interested in, and how they react. You need to adjust your approach and your talking to the individual. That is what Daniel and Patrick talk about in this episode. For a lot of tactical advice, tune in and learn