137. Marketing Your Strengths With James & Alice Pilcher

Professional Builders Secrets brings you an exclusive episode with James and Alice Pilcher from MILEHAM. Throughout this episode, they share their unique journey from architecture to building, delve into the synergy between these two professions and how marketing this strength builds trust with their clients and enhances the service they provide. This episode is proudly sponsored by Smarter Content That Sells, set yourself up for success by clicking the link below to download their free report:smartercontentthatsells.com.au/report INSIDE EPISODE 137 YOU WILL DISCOVER That architects aren’t as intimidating as you first thought How being both an architect and builder gives a competitive advantage The importance of aligning client budgets with design aspirations Strategies MILEHAM use to ensure their projects meet client expectations And much, much more. ABOUT JAMES PILCHER James oversees every project at MILEHAM, drawing on his incredibly rare skill set as both a Registered Architect and Licensed Builder, to ensure his client’s designs stay within their build budget, and that all builds are delivered with the upmost care, quality and precision. He brings with him over 20 years experience in the industry spanning architecture, construction and property development. Connect with James: linkedin.com/in/james-pilcher-794625118/ ABOUT ALICE PILCHER After 20+ years working in financial services and tourism marketing on both agency and client side, Alice took the leap into the architecture and construction industry in 2022, joining MILEHAM to launch and head up its Operations and Marketing division. To this she brings strong experience and success in business and marketing strategy and development, aligned with a passionate drive to build exceptional customer experiences. Connect with Alice: linkedin.com/in/alice-pilcher/ TIMELINE 1:38 What inspired James to become an architect and later a builder 5:56 The competitive advantage of being both an architect and a builder 10:20 How architectural services integrated with building services help meet client expectations and budget requirements 15:17 The importance of streamlining architectural drawings 20:58 The significance of their business's big hairy audacious goal (BHAG) 36:54 How AI tools can create content that enhances client education and engagement LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders