137- Sales Insights for Non Sales Business Owners

Here's how to help non-sales business owners and C-level execs champion the sales process and/or facilitate sales themselves.Our Guest: Scott Peterson, founder and Principal of Carver Peterson'   Founded in 2014, Carver Peterson helps growth-minded entrepreneurs of B2B technical & professional services firms build high-performing sales teams so that they can confidently grow & scale.   Founder & Principal, Scott Peterson, does it by helping these companies refine their sales strategy, define their sales process and specialize their sales structure.Q&A:What are the two biggest issues you see with companies you’re meeting with as to why they are struggling with sales?Why do some sales reps make it big, where others with the same opportunity struggle?How do you teach the Sales Challenger model?What advice do you have for hiring the right sales reps?What’s one piece of advice you can share as it relates to sales operations management you wish everyone listening took?