#138 Building a business around ritual & play with Runa school co-founder Zoë episode artwork

EPISODE · Jul 21, 2025 · 43 MIN

#138 Building a business around ritual & play with Runa school co-founder Zoë

from The Kind Business podcast · host Yarrow Magdalena

I'm so happy to send you an interview full of joy, playfulness and meaningful perspectives. Talking to Zoë of Runa made me feel alive & hopeful and honestly that is the most precious thing right now! Here is some of what we talked about: How we might make starting a new business fun and why going slow is so wise The magic of participatory design in small businessesBeing in reciprocity every step of the way Zoë says: I’m a ritual artist and cultural organizer with over a decade of experience in popular education, participatory design, and collective care. Since 2020, I’ve been immersed in the study and practice of ritual, ancestral inquiry, and trauma-informed grief work. Through RUNA, I offer ritual mentorship by co-creating personalized ritual games and am actively building a health and care network that connects communities in the U.S. and Brazil. I live in Curitiba, Brazil, on the ancestral lands of the Guarani, Kaingang, and Xetá peoples.Learn more here: runa.schoolIf you have a question or a workshop wish, you can send me a voice note here: https://www.speakpipe.com/yarrowmand if you'd like to explore working together, you can book a call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening!Love,Yarrow

I'm so happy to send you an interview full of joy, playfulness and meaningful perspectives. Talking to Zoë of Runa made me feel alive & hopeful and honestly that is the most precious thing right now! Here is some of what we talked about: How we might make starting a new business fun and why going slow is so wise The magic of participatory design in small businessesBeing in reciprocity every step of the way Zoë says: I’m a ritual artist and cultural organizer with over a decade of experience in popular education, participatory design, and collective care. Since 2020, I’ve been immersed in the study and practice of ritual, ancestral inquiry, and trauma-informed grief work. Through RUNA, I offer ritual mentorship by co-creating personalized ritual games and am actively building a health and care network that connects communities in the U.S. and Brazil. I live in Curitiba, Brazil, on the ancestral lands of the Guarani, Kaingang, and Xetá peoples.Learn more here: runa.schoolIf you have a question or a workshop wish, you can send me a voice note here: https://www.speakpipe.com/yarrowmand if you'd like to explore working together, you can book a call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening!Love,Yarrow

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#138 Building a business around ritual & play with Runa school co-founder Zoë

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I'm so happy to send you an interview full of joy, playfulness and meaningful perspectives. Talking to Zoë of Runa made me feel alive & hopeful and honestly that is the most precious thing right now! Here is some of what we talked about: How we...

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