EPISODE · Jul 21, 2025 · 43 MIN
#138 Building a business around ritual & play with Runa school co-founder Zoë
from The Kind Business podcast · host Yarrow Magdalena
I'm so happy to send you an interview full of joy, playfulness and meaningful perspectives. Talking to Zoë of Runa made me feel alive & hopeful and honestly that is the most precious thing right now! Here is some of what we talked about: How we might make starting a new business fun and why going slow is so wise The magic of participatory design in small businessesBeing in reciprocity every step of the way Zoë says: I’m a ritual artist and cultural organizer with over a decade of experience in popular education, participatory design, and collective care. Since 2020, I’ve been immersed in the study and practice of ritual, ancestral inquiry, and trauma-informed grief work. Through RUNA, I offer ritual mentorship by co-creating personalized ritual games and am actively building a health and care network that connects communities in the U.S. and Brazil. I live in Curitiba, Brazil, on the ancestral lands of the Guarani, Kaingang, and Xetá peoples.Learn more here: runa.schoolIf you have a question or a workshop wish, you can send me a voice note here: https://www.speakpipe.com/yarrowmand if you'd like to explore working together, you can book a call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening!Love,Yarrow
What this episode covers
I'm so happy to send you an interview full of joy, playfulness and meaningful perspectives. Talking to Zoë of Runa made me feel alive & hopeful and honestly that is the most precious thing right now! Here is some of what we talked about: How we might make starting a new business fun and why going slow is so wise The magic of participatory design in small businessesBeing in reciprocity every step of the way Zoë says: I’m a ritual artist and cultural organizer with over a decade of experience in popular education, participatory design, and collective care. Since 2020, I’ve been immersed in the study and practice of ritual, ancestral inquiry, and trauma-informed grief work. Through RUNA, I offer ritual mentorship by co-creating personalized ritual games and am actively building a health and care network that connects communities in the U.S. and Brazil. I live in Curitiba, Brazil, on the ancestral lands of the Guarani, Kaingang, and Xetá peoples.Learn more here: runa.schoolIf you have a question or a workshop wish, you can send me a voice note here: https://www.speakpipe.com/yarrowmand if you'd like to explore working together, you can book a call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening!Love,Yarrow
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#138 Building a business around ritual & play with Runa school co-founder Zoë
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