The Kind Business podcast

In this episode, I dig into whether passive income is really a myth, drawing on my own experience running two businesses since 2015. I talk honestly about how the online course world in the 2010s oversold the idea of easy passive income, often without acknowledging the privilege and structural advantages that made it easier for some people, and I share a personal experience of being pressured into a course that didn't feel worth the investment. From there I unpack what passive income actually means, including affiliate income, pre-recorded courses, and book royalties, and I explain why I only ever turn practical, learnable skills into pre-recorded courses, while anything more transformative and long term stays as live group work with real community and accountability.I also get into what actually goes into building something that looks passive from the outside, from expertise and the right tech setup to the long, unglamorous work of building an audience before a course can even be worthwhile. I share some honest numbers around conversion rates and newsletter growth, and I talk about how affiliate income and royalties from my book Rituals have added up over time even though neither replaced my main income. My hope is that this episode leaves you feeling less pressured by the passive income hype and more grounded in figuring out what mix of income streams actually fits your business and your life.You can learn more about the Kind Business Community over here: https://pinkwellstudio.com/community/Thanks for listening!Love,Yarrow

The Kind Business Community is opening its doors soon and in this episode I'm telling you what it is, who it's for, and why I built it this way.This community is an evolution of everything I've learned running Pink Well Studio since 2015 including my program Rooted, my Patreon, and the Livelihood Community before that. It's a year-round home for creative, values-led business owners who want steady support, honest strategy, and people in their corner who won't push them toward hustle.In this episode, I talk about:Why I wanted a year-round space rather than a fixed-length programmeWhat the three parts of the community actually look like: coworking, themed workshops, and the course libraryWho this is for, and why business stage matters less than shared valuesThe kind marketing focus we'll be exploring together this autumnThe details:Enrollment opens 31st AugustThe community officially opens on 10th September, with our first live workshop that day£25/month for anyone who enrolls before 10th September, grandfathered in at that rate for as long as you stay a memberJoin the waitlist to be the first to know when doors open: pinkwellstudio.com/community

In this episode, I get into the nerdy but genuinely satisfying topic of lowering overhead and finding the best software deals for your business. I share how I keep my baseline overhead around £150 a month, plus variable costs for things like education and materials, and I walk through how tracking where your time actually goes each week can point you toward the parts of your business worth automating. I talk about the tools I rely on day to day, including 17hats for client bookings, agreements, invoicing and podcast guest scheduling, and Podia for hosting my courses and groups, and I explain how mapping your software needs against your customer's journey, from first contact through to booking and delivery, can help you figure out where automation actually serves you.I also share some practical tips for getting better deals, like making the most of free trials, keeping an eye out for Black Friday offers even if I have mixed feelings about the day itself, asking around for affiliate links, and negotiating with providers when an introductory discount is about to end. My hope is that this episode gives you a useful starting point for thinking through your own systems with a bit more ease. And if you want to go deeper with me, my new Kind Business Community and Kind Marketing course launch in September, so get on my newsletter to hear when enrolment opens.You can learn more about the Kind Business Community over here: https://pinkwellstudio.com/community/ and this is my recommendations page: https://pinkwellstudio.com/stuff-i-use-in-my-business/Thanks for listening!Love,Yarrow

In this episode, I dig into financial planning for creative business owners, a topic I'm genuinely passionate about even though I'm not a financial planner. I talk about releasing shame around money and understanding the stories we inherited, whether that's scarcity, guilt, or the belief that there's never enough. I share my own journey from paycheck to paycheck living in my twenties to feeling steady and grounded now, and I walk through the practice of mapping personal risk factors, from illness to living alone to not having children, as a way to turn vague anxiety into something workable. I also get into the systemic side of things, naming how much easier this could be if we met more of these risks collectively rather than individually.From there I move into practical systems: how I handle my own bookkeeping and tax planning, why I keep a simple monthly tracking sheet for income and expenses, and how that habit has helped me notice which parts of my business actually feel good and profitable versus which ones just drain me. I also open up about insurance, pensions, and planning for aging, including the accident that shaped how seriously I take this now. My hope is that this episode offers a gentle, honest starting point if you've ever felt overwhelmed by your numbers. And if you want to keep exploring this with me, my new course and community launches in September, so get on my newsletter for details.You can learn more about the Kind Business Community over here: https://pinkwellstudio.com/community/Love,Yarrow

In this episode I'm joined by Keri Jarvis, a really wonderful coach, thought partner, and community activist based in Essex, UK. Keri describes her work as helping people navigate relational complexity, from building businesses fit for this moment to staying connected to each other and refusing the ways dominant systems push us toward isolation.We talk about her business model, built around a platform called the Portal, including her free live conversation series Spiral and her community space Composting. Keri shares why she left Instagram, what changed for her once she did, and how a culture of ongoing conversation and shared context makes it harder to be quick to judge one another.We also get into aligning our values with our work and her creative process and her weekly newsletter, written more as a devotional practice than a content strategy. Towards the end we talk about AI as an attachment technology rather than an attention technology and why choosing to be available and generous with each other is so important.Keri Jarvis is a Leftist Developmental Coach, Thought Partner & Community Activist. She believes that you deserve a meaningful, dignified, satisfying life, and so does everybody else. Her work supports people to expand their capacities for complexity and reclaim their relational skills so that we can meet this moment of polycrisis together. www.kerijarvis.comThank you for listening and supporting Keri’s work!Love,Yarrow

In this episode, I’m talking about how we can use the slower summer months to tend to the foundations of our businesses with more care, creativity, and intention.If summer feels quieter financially or professionally, I know how stressful that can be. I remember those years very clearly, but I also want to explore how slower seasons can become an opportunity to strengthen your systems, refresh your creative work, and build foundations that support you when busier seasons return.This episode is full of gentle, practical ideas for creative business owners, freelancers, and service providers who want to work more sustainably and make the most of spacious time without falling into panic or hustle.You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠⁠⁠⁠⁠https://pinkwellstudio.com/free/⁠⁠⁠⁠⁠and you can book a feeler call over here: ⁠⁠⁠https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb⁠⁠⁠Thanks for listening!Love,Yarrow

In this episode, I’m continuing the web design series by talking all about one of the most personal and often most difficult pages to write on a website: the about page.Whether you’re DIY-ing your website or preparing to work with a web designer or copywriter, this episode will help you think more clearly about what an about page is actually for, what people are looking for when they visit one, and how to create a page that feels authentic, spacious, and trust-building.I talk about storytelling, user experience, values-led branding, and the balance between sharing openly while still protecting your privacy. I also share practical web design tips for structuring your about page so it works well for both people who skim and people who read every word.I also mention the wonderful work of Sophy Dale, whose approach to storytelling and messaging has deeply influenced my own websites and business.You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠⁠⁠⁠⁠https://pinkwellstudio.com/free/⁠⁠⁠⁠⁠and you can book a feeler call over here: ⁠⁠⁠https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb⁠⁠⁠Thanks for listening!Love,Yarrow

In this solo episode, I’m talking about brand refreshes, visual storytelling, and simple ways to make your business feel more aligned and alive again.Summer can sometimes feel slower and more spacious, which makes it a beautiful time to revisit your website, social media, or visual identity and gently update what no longer feels like you.In this episode, I explore branding beyond corporate marketing language and talk about it instead as a form of storytelling, trust building, and creative expression.I cover:what branding actually iswhy visual consistency helps build trusthow to refresh your brand without starting from scratchseasonal shifts in branding and creative identityDIY brand refresh ideas for small businessesboundaries, privacy, and showing up online sustainablyI also share practical resources I personally use, including:PexelsCreative MarketCanvaThis episode is especially for creative business owners who want branding to feel more human, playful, and authentic rather than polished or performative.You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠⁠⁠⁠https://pinkwellstudio.com/free/⁠⁠⁠⁠and you can book a feeler call over here: ⁠⁠https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb⁠⁠Thanks for listening!Love,Yarrow

In this episode, I’m talking about how to DIY your own headshots and brand photography as a creative business owner.I absolutely love working with photographers, and I think professional photography can be such a beautiful investment. But sometimes we need something more flexible, affordable, seasonal, or experimental. Over the years, I’ve taken many of my own website photos and self portraits, and in this episode I’m sharing what I’ve learned along the way.I also reflect on how studying creative media and self portraiture shaped the way I think about visibility, storytelling, and showing ourselves online.You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠⁠⁠⁠https://pinkwellstudio.com/free/⁠⁠⁠⁠and you can book a feeler call over here: ⁠⁠https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb⁠⁠Thanks for listening!Love,Yarrow

In this episode, I’m joined by SEO specialist Clare Ashbrook for a really grounded and encouraging conversation about search engine optimisation, sustainable visibility, and helping the right people find your work online.Clare shares how she moved from TV production into running a floral business in California, and how learning SEO helped her grow that business from scratch. We also talk about what SEO actually means for small creative businesses today, especially in a rapidly changing online landscape shaped by AI and shifting search habits.This conversation explores:what SEO really is and why it mattershow small businesses can improve their visibility onlinethe foundations of good SEOcreating content that feels human and authenticSEO versus paid adssustainable marketing for creative businessesAI, search behaviour, and the future of online visibilitybuilding a business model around your strengths and capacityOne thing I especially loved about this conversation is how much we returned to the idea that good SEO is not about gaming the system, but that it is about clarity, connection, accessibility, and helping the right people find you.Clare Ashbrook is an SEO strategist and content marketer, who can ensure that your small business gets found online. She specializes in local SEO, for businesses that have a specific physical location, or who serve customers locally, focusing on building long-term visibility that drives real results - without the overwhelm.You can find Clare and learn more about her work at https://www.clareashbrook.com/https://www.linkedin.com/in/clareashbrook-seo/https://instagram.com/clareashbrookseoYou are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠⁠⁠https://pinkwellstudio.com/free/⁠⁠⁠and you can book a feeler call over here: ⁠https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb⁠Thanks for listening!Love,Yarrow

What actually belongs on a homepage?In this solo episode, I’m sharing some practical and thoughtful guidance on homepage design for creative, caring, and values-led businesses. I talk about the real purpose of a homepage, why clarity matters so much, and how to create a website experience that feels calm, welcoming, and easy to navigate rather than overwhelming.I also walk through the structure of my own homepages, share some simple UX and accessibility principles, and offer ideas for anyone creating their own website or preparing a brief for a web designer.You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠⁠https://pinkwellstudio.com/free/⁠⁠and you can book a feeler call over here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening!Love,Yarrow

In this episode of the Kind Business Podcast, I talk about decision fatigue, simplifying everyday life, and creating more clarity and flow in business.From household systems and meal planning to business automations, boundaries, and offer design, this episode explores how reducing friction can free up energy for the decisions that truly matter.I also reflects on:listening to different “parts” of ourselves when making decisionscreating systems that support fluctuating capacitysimplifying business structures without losing creativityexperimenting with offerings versus building long-term stabilityhow clarity develops over timecreating businesses that are sustainable, embodied, and humanYou are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠https://pinkwellstudio.com/free/⁠and you can book a feeler call over here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening!Love,Yarrow

Business advice is often shaped by visibility culture, capitalism, performance, and unrealistic growth expectations. This episode explores the advice you chose to leave behind and how defining success for yourself can create a more sustainable and joyful business.You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: https://pinkwellstudio.com/free/and you can book a feeler call over here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening!Love,Yarrow

In this episode, I’m exploring what might actually sit underneath procrastination in business. Rather than treating procrastination as laziness or lack of discipline, I want to look at the nervous system, overwhelm, visibility fears, exhaustion, and decision fatigue.I talk about:why visibility may not feel safeoverwhelm with money and systemsthe impact of chronic stress and low capacitysimplifying daily life to reduce decision fatiguebeing more intentional about business advicethe planning system I use to organize my business gently and sustainablycategorizing tasks by creative, admin, and social energyThis episode is an invitation to build systems that support your real life rather than pushing yourself beyond your limits.You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: https://pinkwellstudio.com/free/Thanks for listening!Love,Yarrow

Most people don’t start a business because they love marketing. And yet, learning how to share your work is one of the most essential parts of building something sustainable.In this episode, I talk about the mindset shift from doing the work to also inviting people into it. I share how marketing has looked in my own business over the years, why consistency matters more than chasing every platform, and how to think about conversion rates without taking them personally.We’ll also explore what a realistic marketing mix can look like, why many people give up too early, and how to approach marketing as a long-term relationship rather than a one-time effort.You can join my newsletter to get the workbook and join my monthly sessions over here: https://pinkwellstudio.com/free/Thanks for listening!Love,Yarrow

Perfectionism can feel like care, integrity, and pride in our work. And in many ways, it is. But when you’re running a small, human business, the pressure to get everything “just right” can quietly hold you back from being visible, sharing your work, and earning a sustainable income.In this episode, I explore the tenderness behind perfectionism and the real costs it can have. I talk about how wearing many hats can blur our sense of balance, why people often crave connection over polish, and how to make grounded decisions about where your time and energy actually matter.I also share two simple questions I use to stay anchored in sustainability and value, plus real examples from my own podcasting practice where imperfection has been part of what made things work.If you’ve ever delayed sharing something because it didn’t feel ready, this one is for you.You are welcome to book a feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb and you are welcome to join my newsletter over here: https://pinkwellstudio.com/free/Thanks for listening!Love,Yarrow

Summer can be a spacious, liminal season in many small businesses. For some, it’s quieter. For others, it’s full and abundant. Either way, it’s an invitation to think intentionally about how you want to move through the coming months.In this episode, I share how I’m preparing my own business for a slower, more spacious summer, including taking extended time off client work, setting boundaries, and working behind the scenes on creative projects.We’ll explore how to recognise your seasonal patterns, support your income if needed, and make room for rest, experimentation, and long-term thinking.If you are curious about working together, you can book a call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbSign up for my newsletter over here: https://pinkwellstudio.com/free/Thanks for listening!Love,Yarrow

In this episode, I’m exploring boundary-setting as an act of care not restriction. What if tending to your limits felt like taking your business to the spa?I want to invite you to move away from rigid, fear-based ideas of boundaries and instead approach them as something nourishing, supportive, and even pleasurable.I talk about:Why saying “no” can feel so hard, especially if you’re a kind, creative personThe deeper fears behind people-pleasing, including wanting to be liked and worries about moneyThe hidden costs of unclear boundaries (burnout, resentment, creative blocks, and client confusion)How setting boundaries supports not just me, but also my clients and my communityThe connection between resentment and feeling less creativeWhat self-abandonment can look like in business (and how I’ve noticed it in myself)You are welcome to join the waitlist for Kind Marketing here: https://pinkwellstudio.com/kindmarketingwaitlist/and you can get on my newsletter over here: https://pinkwellstudio.com/free/Thanks for listening!Love,Yarrow

In this episode, I explore a question I’m hearing more and more from creative entrepreneurs: is social media still working for us?I share a bit about my own evolving relationship with platforms like Instagram, and offer a simple framework to help you reflect on whether social media is supporting your work, both as a marketing tool and as a space for genuine connection and creativity.I also talk about the wider cultural shift away from constant visibility and toward slower, more intentional forms of sharing, as well as the impact of algorithm changes, increased advertising, and the growing pressure to produce content consistently.Finally, I share a new social reading platform that I am curious about and have started a tiny grief reading club on, which you can find over here: https://fable.co/club/soft-grief-club-with-yarrow-magdalena-988793425951?referralID=4Hs7QKGEDkThis episode isn’t about leaving social media altogether. It’s about reclaiming choice, attention, and creative energy.If you like, you can join the waitlist for Kind Marketing over here: https://pinkwellstudio.com/kindmarketingwaitlist/Thanks for listening!Love,Yarrow

Search is changing rapidly in the age of AI, but that doesn’t mean SEO is disappearing. In many ways, it’s actually becoming more important.In this episode I explore how search behaviour is evolving as more people ask detailed questions through tools like ChatGPT and AI-enhanced search engines.We talk about why long-form content such as blog posts and podcast episodes continues to be one of the most powerful ways for people to discover your work, especially compared with short-lived social media posts. I also discuss accessibility, metadata, and how thoughtful website structure helps both humans and search engines understand your work.If you want your work to be discoverable for years rather than hours, investing in a good website and meaningful content is one of the most sustainable strategies available.You are welcome to get on the waitlist for Kind Marketing here: https://pinkwellstudio.com/kindmarketingwaitlist/And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening,Yarrow

In this episode I’m joined by coach, writer and community builder Anne-Marie Zanzal.Anne-Marie supports women who are questioning their sexuality or coming out later in life. After coming out herself in midlife, she began building a business that helps others to explore identity, grief and transformation with support and community.We talk about the courage it takes to question the life you’re living, and how major identity shifts often come with grief, fear and growth. Anne-Marie shares how finding an online community changed her own journey and eventually led her to create courses, coaching programs and a podcast that now support others navigating similar transitions.We also explore the realities of building a values-aligned business, for example learning through trial and error, creating offerings that genuinely serve people, and finding sustainable ways to do meaningful work without following conventional business models.Anne-Marie Zanzal is a coach, writer, and community builder who supports people—especially queer women coming out or re-orienting their lives later in life—as they navigate identity, change, and belonging with courage and compassion. An ordained minister and longtime meditation teacher, Anne-Marie brings a deeply human, non-hustle approach to personal growth rooted in self-kindness, shared common humanity, and mindful awareness. Through her courses, workshops, podcast, and online communities, she creates spaces where people can slow down, tell the truth, and reconnect with what actually matters. Her work gently challenges conditioning and “shoulds,” helping people build lives and relationships that feel authentic, sustainable, and alive. Anne-Marie lives with her wife and family and believes that meaningful change—personal or professional—begins when we allow ourselves to be honest, tender, and fully present. https://annemariezanzal.com/ https://www.linkedin.com/in/annemariezanzal/ https://www.facebook.com/amzanzal https://www.instagram.com/annemariezanzalcoaching/ https://www.tiktok.com/@annemariezanzal?is_from_webapp=1&sender_device=pc https://www.youtube.com/@annemariezanzalYou are welcome to get on the waitlist for Kind Marketing here: https://pinkwellstudio.com/kindmarketingwaitlist/And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThank you for listening!Love,Yarrow

Many small businesses struggle not because their work isn’t valuable, but because the pathways for people to buy are unclear.In this episode I explore the systems that help money flow more easily through your business.We’ll talk about the idea of “no dead ends” in your marketing - this is making sure that wherever someone encounters your work, they understand the next step.I also share practical ways to simplify how people pay you, from transparent pricing and booking systems to clearer communication around timelines and processes.Finally, we look at the internal systems that support your financial wellbeing: bookkeeping, separating business and personal finances, and developing a calm understanding of your numbers.Good systems don’t just help your business grow, they reduce anxiety and create space for more meaningful work.You are welcome to get on the waitlist for Kind Marketing here: https://pinkwellstudio.com/kindmarketingwaitlist/And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening,Yarrow

In this episode of the Kind Business Show, I explore how simplifying our lives can help us build calmer, more sustainable businesses.Inspired by the book Your Money or Your Life by Vicki Robin and Joe Domínguez, I talk about the idea of calculating our true hourly income across different income streams and how this can completely change how we think about work.I also reflect on the lifestyle choices that shape our financial needs, including my own journey from living in large European cities to settling in a small town in Scotland in search of more rest, time, and simplicity.Finally, I share practical ways to simplify different areas of life from finances and time management to social commitments and digital habits.When we align our businesses with our actual capacity and the lives we truly want to live, something beautiful becomes possible: work that supports our wellbeing rather than overwhelming it.You are welcome to get on the waitlist for Kind Marketing here: https://pinkwellstudio.com/kindmarketingwaitlist/And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening,Yarrow

What makes a website feel instantly welcoming while others feel overwhelming?In this episode of the Kind Business Show, I explore the psychology behind calm web design and why clarity is one of the most powerful tools for converting visitors into clients.We talk about cognitive load, visual hierarchy, white space, and the idea that “a confused mind says no.” When a website makes it easy for visitors to understand what you offer and what their next step is, trust naturally grows.I also share practical insights from my experience as a web designer about the small design choices that can transform a website from stressful to soothing.You are welcome to get on the waitlist for Kind Marketing here: https://pinkwellstudio.com/kindmarketingwaitlist/And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening,Yarrow

In this episode, I’m sharing why I’m leaving Substack after two and a half years.We explore the role of newsletters as a stable home in a marketing ecosystem and why they remain one of the most powerful ways to connect with your audience.I talk about:Why newsletters are still relevantWhat drew me to SubstackEthical and technical considerationsLessons from past subscription modelsThe importance of audience segmentationWhy I’m moving to FlodeskI also share a practical overview of what it looks like to switch newsletter platforms so you don’t feel stuck where you are.This episode is for anyone thinking about sustainability, ownership, and long-term trust in their marketing.If you’d like to work together, you can book a free call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbLove,Yarrow

In this episode, I’m talking about how marketing can bring us face to face with our deepest beliefs about money.Building a marketing ecosystem isn’t just about strategy. It often raises questions about worth, trust, safety and what we believe we deserve.We explore:Why marketing can feel emotionally chargedHow working with numbers like conversion rates can feel uncomfortableWhat happens when marketing is actually successfulHow early money messages from caregivers shape our business decisionsThe link between inherited money beliefs and marketing visibilityI share a simple reflective exercise to help you map your own money memories and understand how they continue to influence the way you relate to income, pricing and growth.Because when we understand where our money stories come from, we can begin to relate to marketing in a way that feels kinder and more aligned.You are welcome to join the waitlist for my Kind Marketing program over here: https://pinkwellstudio.com/kindmarketingwaitlist/Thanks for listening!Love,Yarrow

In this episode of the Kind Business Show, I’m exploring pricing through the lens of economic justice and abundance.Talking about money can feel uncomfortable, especially in times like these. But avoiding the conversation doesn’t make the system fairer. Instead, it can leave us isolated, under-resourced, and unsure how to advocate for ourselves and each other.This episode is an invitation to rehumanise pricing. We’ll look at what actually goes into our work, why transparency matters, and how past experiences with money can shape how it feels to be paid. I also share practical ways small business owners can move toward more inclusive pricing models, without sacrificing their own safety or sustainability.Finally, I talk about reverse engineering pricing from your real needs, both now and in the long term, and holding the tension between enoughness and abundance with gentleness.This is not about having perfect answers. It’s about grounding pricing in lived experience, care, and community.You can learn more about working with me over here: https://pinkwellstudio.com/And you can get on the waitlist for Kind Marketing over here: https://pinkwellstudio.com/kindmarketingwaitlist/Thanks for listening!Love,Yarrow

In this episode, I’m sharing my business story and why I’ve chosen to do things differently.This is not a story of overnight success or constant growth, it’s more of a story about embracing weirdness and creating a slow, soft life on my own terms. I talk about starting work very young, burning out in my early twenties, studying while working full-time, and the long, winding path that eventually led me to start my web design business. I share how underpricing, imposter syndrome, teaching, community-building, and eventually a life-altering accident reshaped how I think about work, money, and success.I also speak about grief, maintenance years, simplifying my life, and why I believe it’s okay for businesses to pause, refine, and deepen rather than always expand.This episode is an invitation to rethink what success can look like, and to trust that building a business around your real life is not a weakness, but a strength.You can learn more about working together here: https://pinkwellstudio.com/And get on the Kind Marketing waitlist over here: https://pinkwellstudio.com/kindmarketingwaitlist/Thanks for listening!Love,Yarrow

In this episode of the Kind Business podcast, I’m joined by Sarah Cook, a creative mentor supporting tender-hearted writers and neurodivergent humans to build lives and livelihoods rooted in creativity, self-trust, and care.We talk about what creativity really is, why it matters so much right now, and how many people have been taught to believe it is something they lack rather than something they live. Sarah shares more about their own business journey, what excites them about supporting others, and how their work has evolved over time.We also explore collaboration in the age of AI, what kinds of connections feel nourishing and meaningful right now, and the deep magic Sarah sees in neurodivergence. This is a conversation about creativity as a life force, not a productivity tool, and about building work that honours sensitivity, difference, and slowness.Sarah Teresa Cook (she/they) is an autistic poet and essayist whose work explores perception, creative practice, and identity. As a creative mentor & coach, she works intimately with other writers and neurodivergent folx across genre. Her words have appeared in Rattle, Write or Die, Porterhouse Review, Oregon Humanities Magazine, and in Someone Like Me: An Anthology of Nonfiction by Autistic Writers. Based in the Columbia River Gorge, she publishes For the Birds, a Substack newsletter, and dreams of writing the “Before & After” puzzles for Wheel of Fortune.Learn more at sarahteresacook.com and sarahcook.substack.comAnd get a three months free trial to Sarah's Substack over here: https://sarahcook.substack.com/subscribe?coupon=0b08890dThank you for listening!Love,Yarrow

In this episode, I’m sharing a behind-the-scenes look at my newly updated web design offerings and reflecting on when it might be time to work with a web designer.I talk about why having a solid online home can make such a difference, from reducing reliance on social media to saving time, increasing confidence, and creating more ease in your work. I also walk you through what it’s like to work with me, from the initial intake and branding process to building a website that’s designed to support you for years to come.You’ll hear why I work with WordPress and Divi, how I think about sustainability and ownership online, and how my two web design packages are structured so that people can choose what fits their current stage and capacity.This episode is for you if you’re feeling curious about getting support with your website, even if you’re not quite ready yet.You can find full details about my web design packages, including pricing and the link to book a call over here: https://pinkwellstudio.com/webdesign/Thanks for listening!Love,Yarrow

In this solo episode, I’m reflecting on something that feels absolutely foundational to me. The idea that our businesses need to meet our needs, not just financially, but emotionally, physically, creatively, and relationally too.Whether you’re self employed, freelancing, running a small business, or dreaming of a different way of working, this episode is an invitation to pause and listen more closely to what you actually need right now.I talk about why financial stability matters, but also why it’s not the whole picture. We explore capacity, values, and the importance of creating enough space in our lives for clarity and creativity to emerge. I share some of the places where I see people, including myself, commonly getting stuck, especially around comparison, visibility, and not fully accounting for privilege or safety needs.You can send me a question over here: https://speakpipe.com/yarrowmand explore working together at PinkWellStudio.comThanks for listening!Love,Yarrow

Enrolment for Rooted 2026 closes this Sunday, January 25th, and I would love for you to join us. In this short episode, I’m sharing what to expect inside the program and a few new updates that make it an even more beautiful experience.You’ll hear about:🌿 The six themes we’ll explore together in Rooted✨ The new series of short pep talks you can download and listen to anytime🕯️ Two new Sunday co-working sessions for peaceful focus and accountability💛 The new six-month payment plan and sliding-scale options (starting at £50/month)If you’ve been thinking about joining but haven’t said yes yet, this is your moment. Rooted begins on Saturday, February 1st, and I can’t wait to get started.👉 Learn more and enroll here: https://pinkwellstudio.com/rooted

Hi friends,In this episode I’m talking about one of my favorite topics: the quiet magic of serving the smallest possible audience in the deepest way possible. If you’re a sensitive or introverted business owner who feels overwhelmed by marketing and the constant pressure to grow, this one’s for you.We’ll talk about what it means to let your nervous system relax around the idea of “enough.” I’ll share how you can build intimacy and depth with the people who already care about your work, instead of chasing endless visibility. We’ll look at how conversion can actually be about resonance, how slowness makes your work stronger, and why smaller communities often create the biggest impact over time.This is a gentle, permission-giving episode that I hope will help you breathe a little easier and remind you that small can be beautiful - and that in 2026 and beyond, depth really is the new growth.This concludes my 2026 series, which is an invitation to join Rooted, my three months group program starting February 1st: https://pinkwellstudio.com/rooted/Enrolment closes on January 25th, payment plans and sliding scale options are available!Thanks for listening,Yarrow

In this solo episode, I talk about how to bring more peace, groundedness, and gentle structure into your business in 2026.We live in a time of rapid change, and it’s easy to feel overwhelmed by constant comparison, digital noise, and the pressure to grow. I share five practical and soulful ways to reconnect with your body, your intuition, and your values so your work can feel more sustainable and fulfilling whatever happens next.We’ll explore how to define what enough really means to you, how to care for your inner child, how to listen to your body as a mentor, and how to bring play and community back into the center of your business. If you’ve been craving a slower, kinder way of working, this episode will help you feel more anchored in what truly matters. It is also an invitation into my group program called Rooted, which begins on February 1st and will guide you much deeper into all the above: https://pinkwellstudio.com/rooted/Thank you for listening,Yarrow

In this solo episode, I explore how to create a marketing ecosystem that feels steady, nourishing, and sustainable in 2026.Marketing has changed so much in the past decade, and yet the most meaningful things like relationships, trust, and creativity, remain the same. I talk about how to center collaboration, rediscover the joy of your newsletter, and reconnect with your natural style of expression.I also share gentle reflections on how to reuse what already works, build regenerative rhythms that honor your energy, and create genuine connection in an era of digital overwhelm.This episode is also an invitation to join Rooted, my three months group experience starting February 1st, in which we'll go much deeper into all these topics: https://pinkwellstudio.com/rooted/Thanks for listening,Yarrow

In this solo episode I explore what it means to build a small, heart-led business in a time of enormous technological change. As AI reshapes the landscape of work, creativity, and communication, I want to invite you into a slower, more hopeful conversation about what makes our work deeply human and irreplaceable.I’ll share my thoughts on how to navigate this changing world as a creative business owner, how to protect the essence of your work, and how to thrive by focusing on what makes your work relatable, trustworthy and alive. We’ll talk about depth instead of speed, connection instead of competition, and intuition as one of the most valuable skills you can cultivate.If you’re feeling a bit overwhelmed by what’s ahead, I hope this episode will set you up for a peaceful and grounded start to the year. It’s also part of my 2026 series and an invitation to join my group program Rooted, which begins on February 1st. If you’d like a transformative yet gentle space to tend to the foundations of your livelihood, please join us: https://pinkwellstudio.com/rooted/Love,Yarrow

In this episode, I talk about how to build and refine a business model that truly supports your nervous system, mental health, and well-being in 2026.We often hear that our business should “scale” or “grow,” but what if the real goal is to build something sustainable that fits your energy, values, and life? I offer five practical reflections to help you create or reshape your business model so that it feels calm, creative, and deeply aligned with who you are.We’ll explore how to balance what you want to offer with what people need, how to look honestly at your personal limitations, how to meet clients where they are at and how to stay attuned to wider global shifts like AI and the desire for human connection.This episode is the first of my 2026 series celebrating sustainable, gentle and creative business practices as well as the launch of my new group program ROOTED. You can learn more and join us here: https://pinkwellstudio.com/rooted/Love,Yarrow

In this solo episode, I share what redefining wealth and success looks like for me as we move into 2026. It feels like a time when many of us are questioning what we truly want our businesses and lives to feel like, not just what they look like from the outside.I talk about aligning with the seasons and letting winter be a time for rest, reflection, and dreaming before we move toward the light of spring. I share what I’m orienting to in my own work this year: nervous system regulation, pleasure, community resilience, and a deeper sense of abundance in everyday life.For me, wealth now means spaciousness, connection, learning, and honesty. It’s the freedom to run a business without manipulation or hustle, and to feel safe and creative no matter what changes come.I also reflect on how success grows from knowing our long-term calling and tending to the foundations of our work. I hope this episode helps you think about what success feels like in your body and what kind of wealth you want to nurture this year.✨ Enrollment for Rooted, a three-month program to help you build a business that feels grounded, intuitive, and sustainable is open: https://pinkwellstudio.com/rooted/Love,Yarrow

ROOTED is here. My three-month group program begins February 1st, and early bird enrollment is now open until December 15th. In today’s episode, I’m sharing why I’m so excited to return to group work after taking a longer pause, what you can expect from this round of ROOTED, and how to join us at the early bird rate.If you sign up before December 15th, you’ll receive an audio-recorded tarot reading from me as a blessing for your journey, along with a beautiful welcome workbook filled with rituals and journaling prompts to carry into your winter break.This program is really about tending the foundations of your livelihood with gentleness, clarity, and creativity. We’ll weave together practical strategy, intuitive guidance, and ritual practices to help you build a business that feels rooted, regenerative, and true to who you are.Enrollment is now open at pinkwellstudio.com/rooted.Love,Yarrow

In today’s solo episode, I’m sharing what I’ve learned after nine years of podcasting, hundreds of conversations, and the decision I made back in 2020 to leave Instagram and focus almost entirely on podcasting and newsletters.If you’ve been curious about becoming a podcast guest or if you’re already pitching yourself but not getting many yeses, then this episode is for you. I’m sharing the behind-the-scenes of what hosts actually look for, why so many cold pitches fall flat, and how to approach podcast outreach in a way that feels ethical, relational, and grounded in shared values.You can get on the waitlist for ROOTED here: https://pinkwellstudio.com/rooted/and you're welcome to book a free call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThank you for listening!Love,Yarrow

It's a two episode week! I am excited to bring another interview with my good friend Sophy Dale to you. She is magical with words, but also incredible at finding introvert-friendly, sustainable ways to do business. Here is some of what we talked about:How to build a network of kind, honest relationships that support your workWhy there are no black and white answers about social mediaThe power of story telling as a way to inspire and build trust Sophy Dale is a relationship marketing mentor, copywriter and an expert in storytelling, community-building and brand messaging. She works with small business owners around the world to help them to find a steady stream of referrals, recommendations and repeat business. She qualified as a Relational Dynamics Coach back in 2009 and has been working with service-based business owners - especially coaches, consultants, therapists and designers - since 2017.Find out more about Sophy's program Expand Your Ecosystem: https://sophydale.com/expandand here is my previous episode with Sophy: https://pinkwellstudio.com/2019/04/15/podcast-12-my-interview-with-sophy-dale-about-story-telling-as-a-powerful-tool-in-business/Thank you for listening!Love,Yarrow

Once a year I love to share a little check in on how I support my work flows, how I manage book keeping and client contracts, how I produce content and plan my year. I break it down into three simple steps and also share in detail exactly what software subscriptions I have right now. This is where you can get on the waitlist for ROOTED: https://pinkwellstudio.com/rooted/and here is more info about the tech support I offer: https://pinkwellstudio.com/magic/Thanks so much for listening!Love,Yarrow

I really want to normalise conversations about business mistakes because un-shaming is hot and wonderful! In this solo episode, I share three stories about where I fumbled in my own business journey — and what it took to forgive myself and grow through it.I explore:the times I didn’t protect my boundaries (and didn’t get paid enough)how Instagram drained me more than it helped — until I shifted awaythe cost of undervaluing my time I’m not sharing these as cautionary tales, but as invitations to reflect and be kinder to the version of you who was just trying their best.You're invited to join the ROOTED waitlist here: https://pinkwellstudio.com/rooted/and my free monthly Spark sessions over here: https://yarrow.substack.com/Thank you for listening!Love,Yarrow

In this solo episode, I’m guiding you through how to create your own Ethical Marketing Manifesto — a personal compass for showing up in your work with more clarity, gentleness, and integrity.This isn’t about following a blue print or doing what I am doing, it’s about reconnecting with what’s true for you, noticing what feels off, and crafting your own language, pace, and way of inviting others into your world.I share the questions I ask myself, what values underpin my work, and how to write a manifesto that you’ll actually return to when things get overwhelming.You can sign up for the the ROOTED waitlist over here: https://pinkwellstudio.com/rooted/and join my newsletter & free monthly Spark sessions over here: https://yarrow.substack.com/Thanks for listening,Yarrow

It's time for an update (thanks to a wonderful listener question!) on the beautiful journey that is podcasting. In this episode I am sharing what you will need to get started, what my set up is, how I edit, how to create a great space for yourself and your guests and most importantly what I learned from nine years of hosting two podcasts. You can ask me a question over here: https://speakpipe.com/yarrowmthis is the wonderful show about podcasting by Amelia that I mentioned: https://www.softersounds.studio/here is the sign up for the next fundraiser workshop: https://pinkwellstudio.com/fundraiser-workshops/and you can learn more about working with me over here: https://pinkwellstudio.com/Much love,Yarrow

This is a wonderful interview episode with Amanda of Slow & Stead - we talked about rebuilding in ways that feel true and doable, finding sustainable marketing strategies in times of huge upheaval and letting things be enough for once.Amanda Laird is a growth marketing and communications strategist, and founder of Slow & Steady where she works with solo, creative small business owners doing their own thing. She is the author of Heavy Flow: Breaking the Curse of Menstruation and was the host of the Heavy Flow Podcast from 2017-2020. Amanda lives in Toronto with her small family and her garden. http://slowandsteady.studioSign up for the next fundraiser workshop over here: https://pinkwellstudio.com/fundraiser-workshops/and feel free to send me a voice note over here: https://www.speakpipe.com/yarrowmThank you for listening!Love,Yarrow

Feeling confused about branding, how it can help and where to get started? Then I would love to share some skills at my next fundraiser workshop with you! We'll gather money for the Middle Eastern Children's Alliance in Gaza and I'll demystify the process of refining your message, gathering inspiration, making a simple brand guide and creating graphics in Canva. You can sign up over here: https://pinkwellstudio.com/fundraiser-workshops/and here is the sign up for the next round of weekly Fall Blessings: https://glimmerportal.com/blessings/Hopefully see you soon!Love,Yarrow

In this episode I am talking about an easily avoidable topic that can make a huge difference to your work and how you made decisions. I'll break down which numbers you ideally always want to be clear about and why and also share some ideas about creating a more creative and loving relationships with cash & numbers, even if this may never be perfect. Enjoy and feel free to book a call to discuss working together here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbIf you have a question, you can send me a voice note here: https://speakpipe.com/yarrowmThanks for listening,Yarrow

I'm so happy to send you an interview full of joy, playfulness and meaningful perspectives. Talking to Zoë of Runa made me feel alive & hopeful and honestly that is the most precious thing right now! Here is some of what we talked about: How we might make starting a new business fun and why going slow is so wise The magic of participatory design in small businessesBeing in reciprocity every step of the way Zoë says: I’m a ritual artist and cultural organizer with over a decade of experience in popular education, participatory design, and collective care. Since 2020, I’ve been immersed in the study and practice of ritual, ancestral inquiry, and trauma-informed grief work. Through RUNA, I offer ritual mentorship by co-creating personalized ritual games and am actively building a health and care network that connects communities in the U.S. and Brazil. I live in Curitiba, Brazil, on the ancestral lands of the Guarani, Kaingang, and Xetá peoples.Learn more here: runa.schoolIf you have a question or a workshop wish, you can send me a voice note here: https://www.speakpipe.com/yarrowmand if you'd like to explore working together, you can book a call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening!Love,Yarrow

In this episode I am talking about a book I recently read that really inspired me - Everything for Everyone by M. E. O'Brien and Eman Abdelhadi. It made me think about the ways in which I imagined grown up life as a young person, about the things that have come to be and the importance of nurturing radical imagination in these painful and uncertain times. I am also sharing what I found in an eight year old wish jar! If you have a question for me, you can send me a voice note here: https://speakpipe.com/yarrowmYou can sign up for my next fundraiser workshop here: https://pinkwellstudio.com/money-workshop/and you can book a call to chat about working together here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThank you for listening!Love,Yarrow