138: Creating a Brand that Expands with Lisa Haggis

Your brand is an enormous part of your business – yet it’s often the one piece that gets looked over, rushed, and cramped by budgets.Today, we’re talking about the importance of your brand and how it is a foundational part of expanding your business. You’ve got two branding gurus on deck today, so grab your pen and paper, this is a good one.In this episode, you’ll learn:That branding goes much deeper than just the visualsThe 3 core decisions that go into your substantial brand strategyThe incredible benefits of choosing a target audienceHow to best design your offersSelf-esteem is your #1 business assetThe consequences of undercharging for yourself and your clientsHow to get people’s attention and become a thought leaderLisa Haggis is a brand strategist and the founder of Realize Your Brand, a high-touch consulting agency that helps thought leaders, heart-led entrepreneurs, and small business owners create businesses that are one-of-a-kind in their field for higher visibility, impact, and earning potential. With 18 years of experience in marketing and business strategy, Lisa is committed to cracking the code on what makes a business innately interesting and worth mentioning.Resources from this episodeJoin the Gutsy Collective - The Gutsy Collective is a community of energetically driven female entrepreneurs + visionaries who desire meaningful growth – mentally, physically, and energetically. Join us online or in person for monthly mentorship to reignite your fire and get the answers you seek.Alignment Sessions: get fast + clear answers –  Sometimes, you simply need a fresh set of eyes and clear direction on what step to take next. Alignment Sessions are 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.Connect with Lisa HaggisFacebook: @realizeyourbrandInstagram: @realizeyourbrandLinkedIn: Lisa HaggisWebsite: realizeyourbrand.comConnect with LauraAuraTikTok:  @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the showLeave a Review!We love, love, love to read your comments, feedback, and reviews. It also helps other women like you know they're in the right place to get support.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970