#138: Creating Rules for Great-Fit Patients

When you open your doors, it's tempting to accept anyone with teeth. But taking non-ideal patients leads to misaligned expectations, friction, and burnout.In this episode, host Mark Thackeray breaks down an email strategy from marketing legend Dean Jackson to explain why setting clear standards for your ideal patients multiplies practice growth instead of limiting it. Learn how to identify your ideal patient characteristics, set realistic expectations, and stop making compromises that drag down your team.Get Marketing HelpReach out to learn if we would be a good fit to help your practice: [email protected] you enjoyed this episode, please leave us a review on Spotify or Apple Podcasts so we can continue bringing you the best growth strategies in dentistry!