#138 Kris Rudeegraap - How to Build a $500M Tech Company Without Tech Experience

So what do you do when the world goes digital? You do the opposite and start a business that sends stuff to people....in the mail!! That's exactly what this weeks guest decided to do. Working as an Account Executive one day then the next, Kris Rudeegraap created an online sending platform. 5 Years later this wild idea is now worth over $650M and the Sendoso sending platform is now being used by thousands of sellers.  What makes this episode so incredible is that Kris is not a tech expert! Kris is a sales professional who decided to take action and create a whole new category.  During this episode Luigi and Kris talk about what inspired Kris to start Sendoso and the early challenges he worked through when first taking Sendoso to market.  Connect with Kris https://www.linkedin.com/in/rudeegraap/ Connect with Luigi https://www.linkedin.com/in/luigiprestinenzi/ Check out Sendoso https://sendoso.com/ **About This Podcast** How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.