Revenue Leaders

Should salespeople have targets? One LinkedIn post divided thousands of sales professionals — and we finally break down who's right.In this episode, Dave, Regan, and Luigi tackle one of the most controversial topics in modern sales management: whether removing revenue targets and replacing them with a personal success blueprint actually builds a higher-performing team — or whether it's just feel-good theory that falls apart in execution.What you'll learn:→ Why Parkinson's Law means hard ceilings are quietly killing your best performers→ The real reason top reps sandbag deals at the end of the quarter→ Why team-based targets let average performers hide behind good ones→ How psychological safety actually increases sales output (and the data behind it)→ The case for quarterly KPIs over annual targets in a fast-moving market→ Which activity KPIs are completely pointless — and what to replace them with→ The middle ground that gives reps a floor, removes the ceiling, and still drives revenueWhether you're a founder setting your first sales hire's number, a sales leader rebuilding your comp structure, or a rep who's ever hit quota and coasted — this episode will change how you think about targets forever.🎧 New episodes every Thursday.⭐ Unlock free resources (templates, frameworks & prompts):https://coachpilot.beehiiv.com/📺 Watch on YouTube: ⁠https://www.youtube.com/@revenueleadersFollow us:https://www.instagram.com/davidfastuca/https://www.linkedin.com/in/luigiprestinenzi/https://www.linkedin.com/in/reganbarker/https://www.linkedin.com/in/davidfastuca/💬 About Revenue LeadersA podcast for founders, sales managers, revenue operators, and GTM leaders who want predictable pipeline, higher win rates, and structured revenue growth.

Most companies think they've nailed sales onboarding. They haven't.Research shows SaaS onboarding takes 5.7 months on average — not 3. For complex sales like professional services or financial services, add another 40% on top of that. Most businesses are ramping their salespeople wrong, and the invisible costs are massive.In this episode, Dave, Regan, and Luigi break down what world-class sales onboarding actually looks like — and why most companies get it dangerously wrong.What you'll learn:→ Why onboarding is broken before day one (it starts at recruitment)→ The two interview questions that predict a new hire's performance 3 months later→ Red flags in the first two weeks that tell you someone won't make it→ Why you should onboard salespeople customer-first, not product-first→ The real cost of a bad onboarding (it's not just salary — it's opportunity cost, trainer time, and churn)→ How to build a 30/60/90 day onboarding map that actually produces results→ Why role-play in a safe environment is the most underrated onboarding tool→ The difference between compliance training and development — and why confusing them kills ramp time→ How a company handbook eliminates the "thousand questions to the buddy" problemWhether you're a founder making your first sales hire, a sales leader rebuilding your onboarding process, or a revenue operator trying to reduce ramp time — this episode gives you the exact framework to get your salespeople producing faster.🎧 New episodes every Thursday.⭐ Unlock free resources (templates, frameworks & prompts):https://coachpilot.beehiiv.com/📺 Watch on YouTube: ⁠https://www.youtube.com/@revenueleaders⁠📲 Follow: ⁠https://www.instagram.com/davidfastuca/⁠🎧 New weekly episodes on B2B sales strategy, revenue leadership, GTM execution, and pipeline growth.

Most B2B sales teams are fishing in the same pond with the same tools as every competitor. The difference between winning and losing isn't the tech — it's the system.In this mini series wrap-up, Dave, Regan, and Luigi reunite in the room to break down the complete client acquisition system they're building inside Coach Pilot — and what it actually takes to go from knowing your ICP to building repeatable, scalable revenue.This isn't theory. It's the real work: ride-alongs with customers, deep ICP research, pipeline infrastructure, and the system that connects it all.What you'll hear in this episode:— Why leaders misread their CRM — and why going into the field changes everything— How deep ICP research (not just a nice playbook page) drives faster sales velocity— Why a wide target audience creates a top-heavy, broken pipeline— What triggers really mean for both inbound and outbound — and why most reps ignore them— The real problem with noisy, unpersonalized LinkedIn outreach (and what not to do)— Why only 57% of sellers are actually compliant to their own sales process— The fishing analogy that explains why your competitors close deals faster— How to go from founder-led sales to a scalable GTM system without it breaking— When to pressure test, systemize, and then automate your acquisition processThis episode is for: B2B founders, revenue leaders, account executives, sales managers, and anyone building or fixing a client acquisition system from the ground up.🔗 Free templates, frameworks & prompts: https://coachpilot.beehiiv.com/📺 Watch on YouTube: https://www.youtube.com/@revenueleaders📲 Follow: https://www.instagram.com/davidfastuca/🎧 New weekly episodes on B2B sales strategy, revenue leadership, GTM execution, and pipeline growth.

Most sales teams don't lose deals because they lack talent.They lose because there's no real system connecting ICP, outreach, discovery, and close.In this special mini series recap, we pulled the best moments from all five episodes of our client acquisition series — giving you the complete playbook in one place.From defining who you actually sell to, all the way through to closing with confidence and delivering on the promise.You'll hear from five experts on what actually moves the needle in modern B2B sales — and what's quietly killing pipelines everywhere.Inside this episode:why knowing your ICP changes everything downstreamhow to build a warm pipeline before you ever reach outwhy 68% of prospects see zero difference between sellersthe data → insight → question framework for outreach that gets repliesthe biggest mistake salespeople make on discovery callswhy chasing kills deals and what to do insteadred flags and green flags in qualificationwhy disqualifying is not losing — it's winning smarter⭐ Unlock free resources (templates, frameworks & prompts): ⁠https://coachpilot.beehiiv.com/⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube: ⁠https://www.youtube.com/@revenueleaders⁠Follow us: ⁠https://www.instagram.com/davidfastuca/⁠🎧 New weekly episodes on Revenue Leadership, B2B Sales Strategy, GTM Execution, and Pipeline Growth.This episode is especially useful for:account executives B2B founders sales leaders consultants professional services firms anyone building or fixing a client acquisition system from the ground upIf you've been following the mini series this is your complete recap. If you're just finding us — this is the best place to start.

Most B2B sales pipelines don’t fail because of weak leads.They fail because sales teams qualify the wrong opportunities too late.In this episode, we break down the exact sales qualification framework top closers use to identify real buyers early, avoid pipeline inflation, and run stronger discovery conversations without chasing deals that never close.You’ll learn how experienced revenue teams separate interest from intent, spot red flags faster, and build a smaller but higher-quality pipeline that converts consistently.Inside this episode:• why a full calendar does NOT mean a healthy pipeline• the red flags that signal a weak sales opportunity early• the green flags that indicate real buyer intent• how to structure better discovery conversations• why timeline, budget, and stakeholders change qualification outcomes• how top closers confidently disqualify the wrong prospects• how emotional detachment improves sales performance⭐ Unlock free resources (templates, frameworks & prompts):https://coachpilot.beehiiv.com/Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:https://www.youtube.com/@revenueleadersFollow us:https://www.instagram.com/davidfastuca/🎧 New weekly episodes on Revenue Leadership, B2B Sales Strategy, GTM Execution, and Pipeline Growth.This episode is especially useful for:account executivesB2B founderssales leadersconsultantsprofessional services firmsanyone responsible for qualifying pipeline and closing high-ticket dealsIf your pipeline looks full but conversion stays low, this episode will help you qualify faster, protect your time, and focus only on deals that actually close.

Most high ticket B2B sales don’t fail because of price.They fail because the conversation structure breaks down early.In this episode, we break down a practical 3-stage framework for high ticket sales that improves your sales discovery call, strengthens qualification, and makes objection handling easier before the closing stage.You’ll learn how strong sales psychology and structured conversations help teams run more effective B2B sales processes without relying on pressure tactics.Inside this episode:• how to structure a better sales discovery call• why qualification improves high ticket sales outcomes• how objection handling becomes easier earlier in the conversation• how sales psychology builds trust with buyers• how to close high ticket sales more consistently• how professional teams approach complex B2B sales conversations⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠⁠⁠⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠⁠⁠⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠⁠⁠⁠⁠⁠🎧 New episodes weekly on Revenue Leadership, Sales Strategy, GTM, and B2B Growth.This episode is especially useful for:consultantsfounderssales leadersprofessional services firmsaccount executivesanyone responsible for closing high ticket B2B dealsIf you want a repeatable structure for running better sales conversations and improving conversion across your pipeline, this framework gives you a clear starting point. 🚀

Most outreach fails before a real conversation even begins.In Episode 3 of the How to Get Clients mini-series, Georgia Watson explains why traditional outreach strategies are no longer effective — and what high-performing sellers do differently to get responses from busy buyers.Instead of relying on volume, today’s outreach needs personalization, insight, and relevance to stand out in crowded inboxes.In this short preview, you’ll hear:• why spray-and-pray outreach no longer works• what buyers actually respond to today• how personalization increases reply rates• the role of insight-led messaging in modern salesListen to the full episode here:https://open.spotify.com/episode/1BuCi6GrI2GyWJthi2pjDv?si=mDzh9-hWT7KqtVALUr-zAA

old outreach emails don’t work the way they used to.Most cold email outreach today gets ignored because buyers receive hundreds of messages that all sound the same. The problem isn’t outreach itself — it’s how cold outreach is being done.In Episode 3 of the How to Get Clients mini-series, Georgia Watson explains what separates effective cold outreach emails from the ones that never get opened or answered.Instead of relying on volume, high-performing sellers use personalization, insight-led messaging, and relevance to start meaningful conversations earlier in the buying journey.In this episode, you’ll learn:• why most cold outreach emails fail before the conversation starts• how to structure cold email outreach that gets responses• what buyers actually expect from modern cold outreach• how personalization improves reply rates in cold outreach campaigns• why insight-led messaging performs better than product-led outreach• how to build credibility through cold outreach without sounding pushyIf you work in B2B sales, SaaS, professional services, or revenue leadership, this episode will challenge common sales assumptions and help you build a more effective sales process.⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠⁠⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠⁠⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠⁠⁠⁠⁠Follow us:⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠⁠⁠⁠⁠🎧 New episodes weekly on Revenue Leadership, Sales Strategy, GTM, and B2B Growth.If you’re sending cold outreach emails and not getting replies — or building pipeline through outbound is becoming harder — this episode explains what needs to change.This conversation is especially useful for:sales leadersB2B foundersconsultantsprofessional services teamsaccount executivesand anyone responsible for pipeline generation through cold email outreachListen now to improve how your cold outreach emails start conversations and create opportunities.

Most businesses struggle with growth not because they lack effort — but because they lack focus.When you try to serve everyone, your messaging becomes generic, your positioning weakens, and your sales conversations lose impact.In this episode, we break down why defining a clear ideal customer profile (ICP) is one of the most important decisions you can make, and how narrowing your focus actually creates more opportunities — not less.We also explore:Why broad targeting leads to weak messagingHow to think about your ideal client in a practical wayThe difference between activity and real progress in salesWhy focus improves both confidence and conversionThis is Episode 2 of the How To Get More Clients mini-series.If you work in B2B sales, SaaS, professional services, or revenue leadership, this episode will challenge common sales assumptions and help you build a more effective sales process.⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠⁠⁠⁠Follow us:⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠⁠⁠⁠🎧 New episodes weekly on Revenue Leadership, Sales Strategy, GTM, and B2B Growth.

In this episode of the Revenue Leaders Podcast, we break down how to build a client acquisition system that helps businesses generate predictable revenue and consistently win new clients.Many companies struggle with sales not because their product is weak, but because they lack a structured client acquisition strategy. Without a clear system, teams rely on guesswork instead of a repeatable process for attracting and converting the right customers.In this episode, we discuss:• Why most businesses struggle with client acquisition• How defining your ideal customer profile (ICP) changes your sales outcomes• The key components of a client acquisition system• How to align your sales process with the buyer journey• Why trying to sell to everyone damages your pipeline• How to build a sales system that creates predictable growthThis episode kicks off our 6-part Client Acquisition Series, where we break down the frameworks sales leaders and founders can use to design a scalable client acquisition engine.If you're a founder, sales leader, or revenue operator looking to get more clients consistently, this episode will help you rethink how your sales system should work.Subscribe to the Revenue Leaders Podcast for more insights on B2B sales strategy, revenue leadership, and building predictable growth systems.⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠⁠⁠⁠Follow us:⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠⁠⁠⁠🎧 New episodes weekly on Revenue Leadership, Sales Strategy, GTM, and B2B Growth.

Sales is full of advice — but most teams only learn the real lessons the hard way.In this special episode of Revenue Leaders, we break down 5 brutal sales lessons most teams learn too late — from cold calling myths to sales conversations, proposals, and building systems that actually win clients.You’ll hear practical insights on:• Why cold calling isn’t actually dead• How organizations start winning more clients consistently• Why most sales conversations fail before they begin• How teams leave money on the table after winning an account• What separates average proposals from winning dealsIf you work in B2B sales, SaaS, professional services, or revenue leadership, this episode will challenge common sales assumptions and help you build a more effective sales process.⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠⁠⁠Follow us:⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠⁠⁠🎧 New episodes weekly on Revenue Leadership, Sales Strategy, GTM, and B2B Growth.

By the time you submit a proposal, you’ve already invested significant time and resources.So why do so many proposals still fail?In this episode of Revenue Leaders, we break down what makes a winning proposal — from clearly articulating the problem statement to mapping current state, future state, and enabling buyers to move forward confidently.You’ll learn:Why proposals often stall at the final stageHow to structure a proposal that winsThe importance of personalizationHow to reduce friction in the buying processWhy buyer enablement increases win ratesIf you work in B2B sales, SaaS, professional services, or revenue leadership, this episode will help you close more deals with better proposals.⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠⁠⁠Follow us:⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠⁠⁠🎧 New episodes weekly on Revenue Leadership, Sales Strategy, GTM, and B2B Growth.

Most sales meetings don’t turn into real opportunities.They stay surface-level.In this episode of Revenue Leaders, we break down how to turn conversations into deals by structuring discussions properly and creating qualified opportunities instead of casual meetings.You’ll learn:Why most sales meetings go nowhereHow to create qualified opportunitiesHow to move from conversation to commitmentThe structure behind effective sales discussionsIf you're in B2B sales or revenue leadership and wan⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠Follow us:⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠🎧 New episodes weekly on Revenue Leadership, Sales Strategy, GTM, and B2B Growth.

Winning new customers is exciting.But real revenue growth often comes from expanding the accounts you already have.In this episode of Revenue Leaders, we break down how to stop leaving money on the table by using a land and expand strategy to grow revenue from existing customers.You’ll learn:How to think about account expansionWhy retention and expansion outperform constant prospectingHow to build a simple account planWhat revenue leaders get wrong about growthIf you work in B2B sales, SaaS, account management, or revenue leadership, this episode is for you.⭐ Unlock free resources (templates, frameworks & prompts):https://coachpilot.beehiiv.com/Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠Follow us:⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠🎧 New episodes weekly on Revenue Leadership, Sales Strategy, GTM, and B2B Growth.

Most companies don’t fail to win clients because of their product.They fail because they don’t have a system.In this episode of Revenue Leaders, we break down how organizations win more clients by building a clear, repeatable sales and go-to-market process.You’ll learn:Why reactive selling kills client acquisitionHow a simple sales system improves consistencyWhat winning more clients actually looks likeHow to guide buyers from conversation to decisionWhy process beats tactics in B2B salesIf you’re in B2B sales, professional services, or leading revenue growth, this episode is for you.⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠https://coachpilot.beehiiv.com/⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠Follow us:⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠🎧 New episodes weekly on Revenue Leadership, Sales Strategy, GTM, and B2B Growth.

Most revenue leaders chase numbers they can’t actually control.The best ones build systems that compound.In this episode of Revenue Leaders, we break down why revenue is a lagging indicator — and how partnerships and ecosystems are becoming the most reliable way to drive predictable B2B growth.Our guest, Brian Williams, shares real-world lessons from building and scaling partner ecosystems, including what worked, what failed, and why most companies misunderstand partnerships completely.You’ll learn:Why you can’t control revenue — and what you can control insteadHow partner ecosystems drive pipeline, retention, and larger dealsWhy partnerships fail when treated like a short-term sales channelHow revenue leaders should think about 12–18 month growth strategiesHow founders, CROs, and sales leaders can build a partner-led GTM motionThis episode is for founders, CROs, revenue leaders, sales managers, and RevOps teams who want to stop chasing short-term wins and start building durable, scalable growth engines.If you sell complex or B2B deals, manage sales teams, or lead go-to-market strategy, this episode is for you.⭐ Unlock free resources (templates, frameworks & prompts):⁠https://coachpilot.beehiiv.com/⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠https://www.youtube.com/@revenueleaders⁠⁠Follow us:⁠⁠https://www.instagram.com/davidfastuca/⁠🎧 New episodes weekly on Revenue Leadership, Sales Strategy, GTM, and B2B Growth.

Most deals aren’t lost because of price.They’re lost because sellers rush discovery.In this episode of Revenue Leaders, we break down a real deal win where deep discovery, buying-group alignment, and a slower sales process beat larger, more established competitors.You’ll learn:Why deep discovery creates confidence in buying decisionsHow involving multiple stakeholders reduces deal riskWhy surface-level discovery kills dealsHow to slow down the sales process and win more consistentlyWhy it’s not what you sell — it’s how you sellIf you sell complex or B2B deals, manage sales teams, or lead go-to-market strategy, this episode is for you.⭐ Unlock free resources (templates, frameworks & prompts):https://coachpilot.beehiiv.com/Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠https://www.youtube.com/@revenueleaders⁠Follow us:⁠https://www.instagram.com/davidfastuca/⁠💬 About Revenue LeadersA podcast for founders, sales managers, revenue operators, and GTM leaders who want to build a predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.

Most sellers don’t miss their targets because of effort.They miss them because they don’t plan the work behind the number.In this episode of Revenue Leaders, we break down how top sellers and sales leaders reverse-engineer their year, map activity to targets, and remove guesswork from execution.You’ll learn:Why targets alone don’t drive sales performanceHow to reverse-engineer your sales year into daily activityWhat to do when deals slip and results fall behindWhy controlling activity matters more than controlling outcomesHow top sellers plan for pressure instead of reacting to itIf you sell complex or B2B deals, manage sales teams, or want more consistent performance, this episode is for you.⭐ Unlock free resources (templates, frameworks & prompts):https://coachpilot.beehiiv.com/Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:https://www.youtube.com/@revenueleadersFollow us:https://www.instagram.com/davidfastuca/💬 About Revenue LeadersA podcast for founders, sales managers, revenue operators, and GTM leaders who want to build a predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.

Most sales teams don’t have a training problem.They have a performance decision problem.In this episode of Revenue Leaders, we break down whether sales leaders should invest in underperforming reps, when training actually works, and when it’s a waste of time.You’ll learn:Why training only works for willing repsThe difference between skill gaps and mindset problemsWhen underperformance is a leadership issueHow top teams invest in performance the right wayIf you manage sales teams or run a GTM function and struggle with inconsistent performance, this episode is for you.⭐ Unlock free resources (templates, frameworks & prompts):https://coachpilot.beehiiv.com/Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on Youtube: https://youtu.be/wi-ij14-1RY🎧 Listen on Spotify:https://open.spotify.com/episode/1HXn...Follow us:https://www.instagram.com/davidfastuca/David Fastuca (@davidfastuca) | TikTok💬 About Revenue LeadersA podcast for founders, sales managers, revenue operators, and GTM leaders who want to build a predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.

Most deals don’t die at the start.They die after the proposal is sent.In this episode of Revenue Leaders, we break down why qualified deals stall, why buyers get overwhelmed, and what sellers must do differently once a proposal is on the table.You’ll learn:Why post-proposal is the most expensive stage of the dealHow information overload kills momentum-Why champions struggle to get internal buy inHow to guide buyers instead of “just following up”If you sell complex or B2B deals and struggle with stalled opportunities, this episode is for you.⭐ Unlock free resources (templates, frameworks & prompts):https://coachpilot.beehiiv.com/Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch on YouTube: https://youtu.be/lNDtAB7td6YFollow us: https://www.instagram.com/davidfastuca/ https://www.tiktok.com/@davidfastuca💬 About Revenue Leaders:A podcast for founders, sales managers, revenue operators, and GTM leaders who want to build a predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.

Most sales reps are told the same thing every year:“Cold calling is dead.”But the truth is more uncomfortable — cold calling still works in 2026, if you understand timing, relevance, and buyer psychology.In this episode of Revenue Leaders, we break down the reality of modern cold outreach and why most reps fail before the conversation even starts.You’ll learn:Why cold calling still works (and when it doesn’t)What actually triggers buyers to take a meeting nowHow relevance and urgency beat volume every timeWhy generic email cadences are getting ignoredHow top reps use December to get a head start on next year’s pipelineThe real difference between random outreach and strategic outreachThis isn’t about scripts or hacks.It’s about understanding why buyers say yes — and why they push you to “next year.”⭐ Unlock free resources (templates, frameworks & prompts):https://coachpilot.beehiiv.com/Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch on YouTube: https://www.youtube.com/@revenueleadersFollow us:https://www.instagram.com/davidfastuca/ https://www.tiktok.com/@davidfastuca💬 About Revenue Leaders:A podcast for founders, sales managers, revenue operators, and GTM leaders who want to build a predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.

Most reps think buyers ignore them because “the market is quiet” or “it’s December.”In reality, buyers don’t respond because your message has no clear purpose, no relevance, and no reason to care right now.In this episode, we break down:The #1 reason buyers ignore your emails, calls and LinkedIn messagesWhy generic outreach is killing your reply ratesHow top reps create urgency and context in under 30 secondsWhat would actually make you take a meeting right now (and how to use that)Why December is a hidden advantage for serious reps, not a dead monthHow to use intent, timing and personalization to book more meetings with big orgsSimple messaging shifts that turn “no reply” into real pipelineThis isn’t another fluffy list of “sales tips.”It’s a real conversation about buyer psychology, cold outreach, and what high-performing B2B sales teams do differently to win meetings.⭐ Unlock free resources (templates, frameworks & prompts):https://coachpilot.beehiiv.com/Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch on YouTube: https://www.youtube.com/@revenueleaders💬 About Revenue LeadersA podcast for founders, sales managers, SDRs, AEs, revenue operators, and GTM leaders who want to build a predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.

Most sales teams think they have a strategy problem — but what they really have is a targeting problem, a culture problem, and a misalignment problem that quietly kills pipeline long before a rep picks up the phone.In this episode, we break down:• Why your ICP is unclear (even if you think it’s fine)• How high-performing teams build a 10-year roadmap• Why most above-the-line campaigns fail• What sales transformation actually requires• How to fix internal resistance and create momentum• The biggest mistakes leaders make in GTM execution• And the $100M analogy you’ll never forget.This isn’t another “tips & tricks” sales conversation.This is the real blueprint behind culture, alignment, and strategic execution in modern revenue teams.💬 About Revenue Leaders:A podcast for founders, sales managers, revenue operators, and GTM leaders who want to build predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.

New Season Coming Soon

In this episode, we sit down with Michael , Chief Sales Officer at NHP Electrical Engineering, to explore why the way you sell is as important—if not more so—than what you’re offering. Drawing from his own journey from engineering to sales leadership, Michael sheds light on approaching customers with genuine value, the difference between transactional and professional selling, and how his engineering mindset influenced his sales approach.

In this episode, we sit down with Michael , Chief Sales Officer at NHP Electrical Engineering, to explore why the way you sell is as important—if not more so—than what you’re offering. Drawing from his own journey from engineering to sales leadership, Michael sheds light on approaching customers with genuine value, the difference between transactional and professional selling, and how his engineering mindset influenced his sales approach.

Part 2: Ever wondered what it really takes to go from humble beginnings to becoming a professional athlete—and then reinvent yourself for success after life on the field? In our latest episode, we sit down with Naum Sekolovski, whose inspiring journey from a soccer-obsessed kid to an A-League footballer (and now trailblazer in tech and business) will leave you motivated and ready to take on your own dreams!

Ever wondered what it really takes to go from humble beginnings to becoming a professional athlete—and then reinvent yourself for success after life on the field? In our latest episode, we sit down with Naum Sekolovski, whose inspiring journey from a soccer-obsessed kid to an A-League footballer (and now trailblazer in tech and business) will leave you motivated and ready to take on your own dreams!

To get your hands on the Mega-AI-Prompt outlined in this episode, visit: ⁠⁠⁠⁠https://growthforum.io/growthai

To get your hands on the Mega-AI-Prompt outlined in this episode, visit: ⁠⁠⁠https://growthforum.io/growthai

To get your hands on the Mega-AI-Prompt outlined in this episode, visit: ⁠⁠https://growthforum.io/growthai

To get your hands on the Mega-AI-Prompt outlined in this episode, visit: ⁠https://growthforum.io/growthaiWhat if you could predict your competitors' next moves before they make them? In this game-changing episode, we reveal the AI-powered competitive intelligence system that's helping B2B companies increase win rates by 28-35% against entrenched competitors.

To get your hands on the Mega-AI-Prompt outlined in this episode, visit: ⁠⁠https://growthforum.io/growthai⁠Stop wasting money on shiny AI tools that don't deliver. In this no-holds-barred conversation, David and Luigi break down the exact AI tech stack that's delivering 35-43% efficiency gains for B2B teams right now. You'll get the step-by-step evaluation framework they use with GrowthForum clients to cut through the hype and identify tools that actually drive revenue.

Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.⁠⁠⁠⁠⁠P.S. Click here to get free daily lessons on how to grow like the best

Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.⁠⁠⁠⁠⁠P.S. Click here to get free daily lessons on how to grow like the best

Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.⁠⁠⁠⁠P.S. Click here to get free daily lessons on how to grow like the best

Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.⁠⁠⁠P.S. Click here to get free daily lessons on how to grow like the best

Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.⁠⁠P.S. Click here to get free daily lessons on how to grow like the best

Special Guest: Hannah Conkey, CEO of MindpilotCopy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.⁠P.S. Click here to get free daily lessons on how to grow like the best

Special Guest: Leigh Jasper, Co-CEO of FirmableCopy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.P.S. Click here to get free daily lessons on how to grow like the best:.

Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.P.S. Get free daily lessons on grow like the best: https://growthforum.io/newsletter

Get free daily lessons on How to Scale to $100M: ⁠⁠⁠⁠https://growthforum.io/newsletter⁠⁠⁠⁠Copy these sales and marketing tactics to reach $100M in sales and beyond. Each week, Luigi Prestinenzi and David Fastuca sit down to share the strategies and tactics the best in B2B use to grow their company to $100M and beyond. If you want to get ahead, this show is for you.

Get free daily lessons on How to Scale to $100M: ⁠⁠⁠https://growthforum.io/newsletter⁠⁠⁠Copy these sales and marketing tactics to reach $100M in sales and beyond. Each week, Luigi Prestinenzi and David Fastuca sit down to share the strategies and tactics the best in B2B use to grow their company to $100M and beyond. If you want to get ahead, this show is for you.

Get free daily lessons on How to Scale to $100M: ⁠⁠https://growthforum.io/newsletter⁠⁠Copy these sales and marketing tactics to reach $100M in sales and beyond. Each week, Luigi Prestinenzi and David Fastuca sit down to share the strategies and tactics the best in B2B use to grow their company to $100M and beyond. If you want to get ahead, this show is for you.

Get free daily lessons on How to Scale to $100M: ⁠https://growthforum.io/newsletter⁠Copy these sales and marketing tactics to reach $100M in sales and beyond. Each week, Luigi Prestinenzi and David Fastuca sit down to share the strategies and tactics the best in B2B use to grow their company to $100M and beyond. If you want to get ahead, this show is for you.

Click here to "Scale to 10m" with our daily growth lessons.⁠⁠⁠⁠⁠⁠Connect on LinkedIn:⁠⁠⁠⁠⁠Luigi Prestinenzi⁠⁠⁠⁠ -⁠⁠⁠⁠David Fastuca⁠⁠⁠⁠About This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Click here to "Scale to 10m" with our daily growth lessons.⁠⁠⁠⁠⁠Connect on LinkedIn:⁠⁠⁠⁠Luigi Prestinenzi⁠⁠⁠ -⁠⁠⁠David Fastuca⁠⁠⁠About This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Click here to "Scale to 10m" with our daily growth lessons.⁠⁠⁠⁠Connect on LinkedIn:⁠⁠⁠Luigi Prestinenzi⁠⁠ -⁠⁠David Fastuca⁠⁠About This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Click here to "Scale to 10m" with our daily growth lessons.⁠⁠⁠ Connect on LinkedIn: ⁠⁠Luigi Prestinenzi⁠ - ⁠David Fastuca⁠ About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Click here to "Scale to 10m" with our daily growth lessons.⁠⁠ Connect with your hosts on LinkedIn: ⁠Luigi Prestinenzi - David Fastuca About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.