138. Live the Life You Were Designed to Live

In this conversation, Katie speaks with Greg McKeown, renowned author of "Essentialism" and "Effortless". Greg, a maverick in various aspects of life, has forged his own path in personal and professional realms. His approach to life and business is unconventional yet remarkably effective, reflected in his visionary actions and decisions. Throughout our discussion, Greg shares insights into the arduous process of writing a book, offering valuable guidance and solutions, which have profoundly impacted my perspective. We delve into his personal experiences, successes, and failures, exploring better strategies and questioning norms in pursuit of extraordinary outcomes.Key Takeaways from this episode: Greg shares amazing principles from his books "Essentialism" and "Effortless"He has carved his own path in life, business, and family, embodying a maverick spirit in his approach.The conversation delves into the challenges of writing a book, with Greg providing valuable insights and solutions that have reshaped perspectives and approaches.Join The “Now” Newsletter: https://now.katierichardson.com/newsletterAbout Greg McKeown:Greg McKeown has dedicated his professional life to uncovering counterintuitive ways to be very successful–without burning out. In this pursuit he has written two New York Times bestsellers, “Essentialism: The Disciplined Pursuit of Less”, which has sold over one million copies and been voted by Goodreads as “The #1 Leadership and Success Book to Read in a Lifetime” and “Effortless: Make It Easier to Do What Matters Most”. Together they have been published in 37 languages. McKeown did his Masters of Business Administration at Stanford’s Graduate School of Business, his Global Leadership and Public Policy certificate at Harvard University’s John F. Kennedy School of Government and is currently doing doctoral research at the University of Cambridge.Connect with Greg:www.gregmckeown.comhttps://gregmckeown.com/books/essentialism/https://gregmckeown.com/books/effortless/About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.Connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify