138 - Making the Case for RevOp/MOps Resources and Budget to Execs

Making the case for budget and resources for RevOps or MOps is..... tough. Especially when you are trying to get the buy-in from execs like your CMO or CEO.But why is it so difficult?What are the negatives impacts that they care most about that are tied to being under-resourced?What can you do to make it so you can get enough resources?What types of resources or support should you be looking for?Well, we cover all over that and more in today's episode. Join Xander, Director of MOps from CS2 as he takes over as host for the first time and see what him and Crissy and Charlie have to say on the topic.