138 - The Videos That Connect With Viewers (That You're Probably Not Doing)

Send us Fan MailVideo is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content. In this solo episode, I share how to use behind-the-scenes video content to build trust and humanize your brand and business whether you're an entrepreneur or corporation. And how to use the 3 P's framework - Professional, Personal, and Private - to determine what type of BTS content works for you. Top Takeaways🔹How and why BTS content humanizes your brand and builds trust.🔹Determining your comfort zone in terms of Professional, Personal, or Private.🔹The BTS video bonus: they don't need to be polished; authenticity is key.🔹Corporate BTS can include acitvities beyond "professional" events.🔹Even in a corporate setting, showing personality can differentiate your brandCHAPTERS00:00 Introduction to Video Engagement02:00 The Importance of Behind-the-Scenes Content03:59 Understanding the Three Ps of Content07:01 Building Trust Through Authenticity08:27 Recap and Final Thoughts 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...