139 – Launching a luxury British childrenswear brand – Rachael Attwood, Britannical

Rachel Attwood is the founder of luxury childrenswear brand Britannical, and a long-standing member of Make it British. The business started life making outwear for babies and was originally called The Great British Baby Company. The brand is known for its coats, which are now made for children up to 12 years old, and an adults line is in development too. Britannical is an ethical brand with a strong commitment to sustainability, using British wool cloth for their coats. The brand has developed a strong aesthetic which plays with the idea of Britishness but in a way that does not take itself too seriously! Discover:How Rachael used Make it British to find a good manufacturer who understood the needs of the brandWhy dialogue with a manufacturer is so importantHow to get a manufacturer to answer your emailsHow trial and error is important when launching a brandThe importance of attention to detailThe digital strategy for the brand and why Pinterest has been a focus for themMore BritannicalBritannical websiteBritannical on Make it BritishBritannical on InstagramStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator