139 - Why 68% of People Skip Live Courses (And What I Did About It)

Send us Fan MailCurrently, the talk is online programs are over. I found trying to fill a live online training challenging too. In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet kept people from signing up. What the data told me, and what I changed. Top takeaways:🔹Format matters as much as content. How you deliver can make or break enrollment before anyone sees what's inside.🔹 Your potential customers are having the same issues, it's time to change things up 🔹Benchmark statistic: 68% of people cite other commitments as a reason they don't sign up.🔹 Live, self-paced, membership — the right answer depends on your learners, not your preference.CHAPTERS00:00 Identifying the Problem: Content vs. Format01:52 Adapting to Customer Feedback03:31 Transitioning to Self-Paced Learning05:09 Looking Ahead: Future Possibilities 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...