#14 (1/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind

It’s a new year and a new season of Inside Fashion Marketing. Kicking things off in part 1 of this two-part episode are Josephine Walters, Brand Director at Reebok, and Jule Lutter, Brand Activation Manager at Reebok, who speak to Andreas about how Reebok uses data to steer its brand perception and marketing efforts on Zalando.  Curious about how Reebok puts its data to use in its campaigns? Hold tight for part 2 where Josephine and Jule dive deeper into always-on campaigns and product drops - driven by data.