14. Authenticity in Design: A Conversation with Anna-Carin of ANNA.CARIN

In this episode of Behind the Design, I’m joined by the warm and expressive Anna Carin of ANNA.CARIN. With many years of experience in the design industry, Anna shares her insights on the do’s and don’ts of running a design business, and we discuss the role of AI in our industry, and the power of building authentic client relationships.She opens up about her personal story - a raw and honest reflection on how life’s challenges have shaped who she is as a designer and as a person.A thoughtful and inspiring conversation on design, trust, and the beauty of showing up as yourself.Keep an eye out for Anna’s latest film, filmed and produced by her partner @lancekelleher  Link to Film