Behind The Design

Most material decisions are still driven by aesthetics. But the real shift is happening in safety, performance, and sustainability, the layers a renovator or end user often doesn’t see, and rarely gets guided through. That’s the conversation missing across the broader industry.In this episode of Behind the Design, I sit down with Erin Payne from Cosentino to explore how one of the world’s leading surface manufacturers is reshaping the future of architecture and interior design.From engineered stone to zero silica innovation, this is not just a conversation about benchtops. It is a conversation about responsibility. How materials are evolving, how decisions are made, and what designers need to understand to stay relevant in a rapidly shifting industry.With over 20 years as an interior designer before moving into the supply side, Erin brings a perspective most conversations miss. She understands both the creative intent and the commercial reality, and where they often do not align.In this episode, we also covered this:• Why “all stone is the same” is one of the biggest misconceptions in design• The real difference between engineered, natural, and ultra-compact surfaces• Zero silica and why this shift matters globally, not just in Australia• How performance is becoming as critical as aesthetics• What true sustainability looks like at a manufacturing level• The role designers play in educating clients and where it often breaks down• Where surface design is heading next and what to pay attention toIf you enjoyed this episode, follow Behind the Design for more conversations unpacking the people, processes, and ideas shaping the design industry.Follow Erin Payne and Cosentinohttps://www.instagram.com/erin_payne_design/https://www.linkedin.com/in/erin-payne-a99783121/https://www.cosentino.com/en-auFollow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_

From chasing design milestones to discovering what truly makes work meaningful, this episode takes you behind the scenes of large-scale hospitality design.In this episode of Behind the Design Podcast, I chat with Nasim Köerting, Design Director at Merivale, about the realities of leading some of Australia’s most recognised hospitality projects. From her early career in London to managing complex, high-profile designs today, Nasim shares what it really takes to succeed at this level.We also explore a turning point in her career: the moment she realized that achieving awards and hitting milestones brought only brief excitement. What matters most is the experience of the process: seeing her team thrive, collaborating effectively, and watching people genuinely enjoy the spaces she creates. For Nasim, the real reward is the human impact of design, not the accolades and keeping creativity and collaboration enjoyable.This conversation goes beyond the finished product and dives into the choices, pressures, and mindset behind exceptional design. From balancing creativity with leadership to designing environments that feel thoughtful and inclusive, this is an honest look at what happens behind the scenes.Topics covered in this conversation:• Nasim’s journey from London to Design Director at Merivale• Managing the responsibility and pressures of large-scale design• Leading teams while staying creatively involved• Moving past the fleeting thrill of milestones to find lasting fulfillment• How collaboration enhances design outcomes• Designing spaces that feel welcoming and considered• The subtle details that make a space memorableIf you want insight into what makes great design more than just a pretty photo, this conversation offers a candid view behind the scenes.If you enjoyed this episode, subscribe for more conversations that go beyond aesthetics and into the real thinking behind design.Follow Nasim Köerting and Merivalehttps://www.instagram.com/nasimkoerting/https://www.linkedin.com/in/nasim-k%C3%B6erting-78511a4a/https://www.instagram.com/merivale/https://merivale.com/ Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_Chapters01:07 – Meet Nassim: Design Director Behind Merivale’s Iconic Spaces02:09 – From Sydney to London: Building a Global Interior Design Career03:51 – Landing a Dream Role at Merivale (Hospitality Design Insights)04:46 – Leading Creative Teams in High-End Hospitality Projects07:30 – Why Hospitality Design is About Experience, Not Just Aesthetics10:21 – The Real Design Process: Collaboration, Ideas & Innovation13:26 – Designing with Old Buildings: Creating “Lived-In” Spaces15:12 – Diversity & Inclusion in Interior Design (Why It Matters)18:47 – Small Design Details27:32 – Redefining Success: Beyond Awards & Recognition in Design32:14 – The Future of DesignKeywordsMerivalehospitality designinterior design podcastinterior design processdesign leadershipcreative careersinterior designer interviewdesign directorhospitality interiorscommercial interior designdesign inspirationinterior design careerhospitality design processmanaging creative teamsdesign collaborationguest experience designexperiential designhuman-centered designinclusive designadaptive reuse designimposter syndrome creatives

“Design doesn’t need to please everyone. Designers like McQueen, Schiaparelli, and Margiela showed me that discomfort, exaggeration, and vulnerability aren’t flaws—they’re tools.”In this episode of Behind the Design, I talk with Nelli Hegi, founder and creative director of Hegi Design House, about creating furniture that’s more than functional, it tells a story. Nelli blends furniture, art, fashion, and architecture into bold pieces meant to spark emotion and conversation.We explore her journey of finding her voice, why she stopped chasing validation, and the lessons haute couture taught her about creativity and risk. As Nelli says, “Evolution isn't a lack of direction, it's part of finding your voice.”What You learn in this episode:→ Finding and trusting your creative voice→ Drawing inspiration from fashion, art, and couture→ Making furniture that’s emotional and story-driven→ Balancing craft, collaboration, and sustainable business→ Connecting with clients through storytellingFor anyone interested in expressive, personal design, this episode is full of insights on creating work that truly reflects who you are.Follow Nelli Hegi: https://www.instagram.com/hegi_designhouse/https://www.linkedin.com/in/nelli-hegi-67704765/https://hegidesignhouse.com/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_Chapters02:00 – Signature Style vs Evolution04:00 – Childhood & Personal Experiences07:00 – Craftsmanship & Studio Life10:00 – Haute Couture Inspiration13:00 – Overcoming Self-Doubt & Industry Pressure16:00 – Creating Emotional Connections Through Furniture18:00 – Storytelling & Client Interaction20:00 – Dreams, Inspiration & New CollectionsKeywordsinterior design podcastfurniture design inspirationhow to find your design stylecreative confidence designdesign career advicehow to get featured in design magazinesdesign storytellingart vs commercial designbuilding a design brandcreative entrepreneurshipbehind the design podcastCamilla Ingall podcastNelli Hegi Authentic Design

From kitchen joinery to high-end design, this is what it takes to turn craft into a sustainable business.In this episode of Behind the Design Podcast, I sit down with furniture maker Tim Noone, founder of Tim Noone Furniture, to talk about his journey from kitchen joinery to creating high-end custom furniture. He shares the challenges of crafting beautiful pieces while keeping a business sustainable, and how he eventually realized the limits of purely bespoke work. That realization led him to develop a collection that sits between fully custom pieces and high-end retail.We also dive into Tim’s design philosophy and why he believes furniture should enhance a space rather than dominate it. He opens up about collaborating with interior designers, practicing restraint in design, and redefining what success really looks like after years in the industry.For Tim, it is less about scale and more about balancing creative satisfaction, family life, and long-term sustainability.Topics covered in this conversation:His journey from kitchen joinery to high-end bespoke furnitureThe challenges of running a creative business that lastsHow he overcame the growth limits of fully custom furnitureWhy furniture should support architecture and interiorsRedefining success for creativity, family, and sustainabilityIf you love design, craftsmanship, or want a peek behind the scenes of a creative business, this conversation is full of insight and inspiration.Follow Tim Noone Business Instagram:https://www.instagram.com/tim_noone_furnituredesign/:https://www.instagram.com/thecollectionbytimnoone/Business Website: https://timnoone.com/Chapters 01:16 - Meet Furniture Maker Tim Noone03:05 - From Kitchen Joinery to Bespoke Furniture06:12 - Why Furniture Should Serve the Space09:48 - The Sketching and Idea Development Process13:20 - Working with Interior Designers on Custom Pieces16:54 - The Realities of Running a Bespoke Furniture Business21:07 - Why Scaling Custom Furniture Is So Difficult25:32 - Moving from Bespoke Work to a Furniture Collection29:18 - Designing Pieces That Quietly Elevate a Room32:47 - Craft, Business, and Building a Sustainable Career34:58 - Craftsmanship and RefinementKeywordsJoinery processCustom furniture designResidential cabinetrySustainable furnitureInterior design collaborationCraftsmanship tipsKitchen design ideasAustralian joineryDesigner-client collaborationFurniture materials and finishes

Building a design studio is often celebrated as creative freedom, yet many founders discover that without boundaries, success can start to feel unsustainable.In this episode, I sat down with Kate Lawrence, founder of Kate Lawrence Interiors and bedding brand Sleep Ins, to unpack the real story behind building and reshaping a creative business.Kate speaks candidly about:• Saying yes to everything, and what it cost her• The reality of wearing every hat in the business • Navigating complex relationships with architects and trades• The emotional weight that comes with residential client work• The final straw the led her to setting clear boundaries with work• Why and how she started an ecommerce brandIf you are in your early years of practice, feeling stretched between creativity and capacity, or quietly questioning what success looks like for you now, this conversation will resonate.Follow Kate Lawrence Interiors:Business Instagram: https://www.instagram.com/katelawrenceinteriors/Business Tiktok: https://www.tiktok.com/@katelawrenceinteriorsBusiness Website: https://www.katelawrenceinteriors.com.au/Business Pinterest: https://www.pinterest.com/katelawrenceproperty/Follow Sleep Ins:Website: https://www.sleepins.com.au/Facebook: https://www.facebook.com/profile.php?id=61573166985356Tiktok: https://www.tiktok.com/@sleepinsbeddingInstagram: https://www.instagram.com/sleep__insThreads: https://www.threads.com/@sleep__insChapters 02:35 - Starting an Interior Design Business and Saying Yes to Everything04:20 - Wearing Every Hat and Hitting Burnout06:05 - Client Relationships, Architects and Trade Dynamics09:20 - Managing Design Changes Without Ego10:30 - How Long It Takes to Be Profitable in Design13:55 - Client Boundaries and Being “Too Available”17:55 - The Emotional Weight of Residential Projects19:40 - Pivoting to E-Commerce and Product-Based Business25:55 - Redefining Success as Freedom, Not Just Income

Behind every beautiful piece of joinery is a series of decisions, conversations, and mistakes no one ever seesIn this episode, I sat down with Luke from Élan Joinery and SKUPA, to talk through what really goes into custom joinery and furniture, beyond the finished photos. From early planning and material selection to timelines, teamwork, and trust, Luke shares how thoughtful joinery is built around the way people actually live in their homes.We explore how Élan Joinery has evolved from its commercial roots into residential and furniture work, what it’s like running a family business, and why collaboration between designers, builders, joiners, and clients is essential to achieving great outcomes. The conversation also touches on sustainability, sampling, and the emotional side of caring deeply about your work.This episode offers a grounded look behind the scenes of high-end joinery, helping clients better understand the value of process, craftsmanship, and clear communication, not just the final result.What You’ll Learn• Why custom joinery takes time and what happens before anything is built• How material selection and sampling influence durability, function, and feel• What designers and joiners consider when planning storage, layout, and workflow• Why collaboration plays such a big role in successful projects• What clients often underestimate about timelines, process, and craftsmanship• How good joinery supports the way you live, not just how a space looksFollow Elan Joinery House:https://www.elanc.comhttps://www.instagram.com/elan.joinery/?hl=enFollow SKUPAhttps://skupa.com.au/https://www.instagram.com/skupafurnitureFollow Unfolded:Website: https://www.unfolded.com.au/Instagram: https://www.instagram.com/unfolded_Chapters 01:30 – The Origins of Elan Joinery02:26 – A Family Business Today03:07 – Expanding from Joinery into Furniture04:06 – Scaling Operations & Warehousing04:29 – Growing a Team & Business 06:00 – Micromanaging vs Autonomy07:25 – Why Luke Created A Showroom09:03 – Instagram Growth vs Real Business Growth09:37 – The Reality Behind Project Photos11:45 – Winning Work Through Instagram13:18 – Sustainability in Joinery & Furniture16:45 – Craftsmanship Across Departments17:48 – Why Owning Mistakes Builds Trust19:38 – What Clients Don’t See in Kitchens21:29 – How the Business Has Evolved24:52 – Delivering the Vision, Not Designing It25:31 – Collaboration With Designers & Builders28:56 – Managing Difficult Conversations31:02 – Why Custom Work Takes TimeKeywordsJoinery processCustom furniture designResidential cabinetrySustainable furnitureInterior design collaborationCraftsmanship tipsKitchen design ideasAustralian joineryDesigner-client collaborationFurniture materials and finishes

Trends come and go, but brands built on craft, instinct, and resilience tend to stick around.In this episode of Behind the Design, host Camilla Ingall sits down with Charles Hinckfuss, founder and creative force behind MCM House.Charlie shares the unpolished reality behind building one of Australia’s most recognisable furniture brands, from early days focused purely on survival, to growing a national retail presence grounded in craft, instinct, and energy.This conversation goes beyond aesthetics to explore what actually sustains a creative business over decades: trusting your eye, understanding materials deeply, resisting trends, and building a team culture that feels supported and excited by the work.You’ll hear how Charlie’s early hands-on making shaped MCM House’s DNA, why texture and material honesty matter more than polish, and how resilience, humour, and momentum play a bigger role in success than any rigid plan. This episode is a reminder that great design isn’t about chasing what’s new, it’s about creating work that still feels right years later.What You learn in this episode:* Timeless design outlives trends; Charlie explains why MCM House avoids trend-driven aesthetics in favour of materials and forms that age well over time.* Energy drives execution; From retail spaces to team culture, energy and mood directly shape outcomes — creatively and commercially.* Craft builds credibility; Early hands-on making gave Charlie a deep understanding of furniture that still informs MCM House today.* Growth without identity loss is possible; Scaling doesn’t have to dilute creativity when the brand is anchored in clear values and instinct.Follow MCM House:https://www.mcmhouse.comFollow Unfolded:Website: https://www.unfolded.com.au/Instagram: https://www.instagram.com/unfolded_00:00 – Introduction02:13 – From Vintage Retail to Furniture Making: The Chuck & Bob Years04:09 – Why Experience Matters More Than Products in Retail Design07:25 – Taking Creative Risks and Backing Yourself09:16 – Touching Every Part of the Business as a Founder11:41 – Choosing Materials: Fabric, Timber, Texture & Honesty13:00 – Trends vs Timeless Design14:17 – Growing a Brand in Sydney’s Competitive Retail Market17:01 – What Does MCM Actually Stand For?17:59 – Retail Expansion vs International Growth19:03 – Opening Stores Across Australia20:13 – Building a Team and Letting Go of Control21:51 – Energy, Mood & Leadership in Creative Teams24:05 – The Reality of Working Seven Days a Week25:02 – Expanding Into Commercial & Hospitality Design27:12 – Using Movies and Culture as Creative Direction30:00 – The Hardest Parts of Growing a Product-Based Brand34:23 – One Piece of Advice for Anyone Starting a Design Brand38:56 – Design Trends That Need to Go40:21 – Final Reflections & Episode Takeawaysinterior design podcastMCM HouseAustralian furniture designtimeless interior designdesign brand buildingfurniture design processinterior design trends vs timelesscreative business resilienceretail design experiencematerials and texture in designhow to build a furniture brand in Australiadesigning furniture without following trendsinterior design brand storytellingscaling a creative business without losing identity

Design doesn’t need to shout to make an impact.In this episode of Behind the Design, Camilla Ingall sits down with Daniel Boddam, founder of Daniel Boddam Studio, to unpack his philosophy of quiet living; a design approach rooted in restraint, calm, and deep respect for the Australian landscape.Daniel shares his journey from architecture into furniture design, why he deliberately plays the long game, and how designing with nature (not trends) creates homes and objects that feel timeless, grounded, and human.This conversation goes beyond aesthetics. It explores how spaces should feel, how materials age, and why true luxury today is found in simplicity, not excess.In this episode, we explore:What quiet luxury really means (and why it’s misunderstood)Designing architecture and furniture that belongs to the Australian landscapeThe role of texture, sound, touch, and material honesty in great designWhy restraint and patience lead to better creative outcomesBalancing architecture, furniture, business growth, and personal boundariesDesigning homes that age well; emotionally and materiallyIf you’re an architect, interior designer, builder, or design-aware homeowner, this episode will reframe how you think about calm, timeless design.Follow Daniel Boddam:Daniel Boddam Studio: https://danielboddam.comFollow Unfolded:Website: https://www.unfolded.com.au/Instagram: https://www.instagram.com/unfolded_Behind the Design is hosted by Camilla Ingall, founder of Unfolded, an interior design and styling studio based in Sydney and the Central Coast.00:00:00 - Introduction00:00:32 - Welcome to Behind the Design00:01:16 - Interview with Daniel Bottom00:01:42 - Daniel's journey into design00:03:16 - Transition from architecture to furniture design00:06:00 - Challenges and changes in design journey00:07:54 - Managing a design studio00:11:06 - Balancing architecture and furniture design00:12:32 - Quiet living philosophy00:15:17 - Unfolded: Interior Design and Styling Studio00:15:34 - Material Preferences and Sensory Design00:17:43 - Reflecting on Past Experiences and Influences00:19:15 - Client Briefs and Diversification00:21:38 - Designing for the Australian Landscape00:23:31 - Sculptural Simplicity in Design00:24:32 - Balancing Function and Aesthetics00:29:48 - Future Plans for the Studio00:30:35 - Opening a Furniture Showroom and Expanding Overseas00:31:26 - Reflections on the Pace of Work and Growth00:32:46 - Managing Work-Life Balance00:33:05 - Sustainability in Work and Avoiding Burnout00:35:09 - Strangest Client Requests00:36:34 - Closing Remarks

In this episode, Camilla sits down with Stephanie Ferrara, founder of Laidback Lee Design, to explore how she built a growing design studio while renovating her own family home as an owner-builder and raising two young daughters. Steph shares how a Covid job cut sparked her leap into business, what she’s learned from flipping character homes, and how stepping onto site as a woman and now a builder has reshaped her confidence and communication.Together, they unpack the realities of running a design studio in the thick of motherhood, delegation, renovation setbacks, and the mindset shifts that help Steph stay grounded through it all.In this episode, we explore:• How Steph launched Laidback Lee Design and grew it into a five-person studio• The emotional and practical realities of motherhood while running a design practice• What it’s really like to be an owner-builder and manage a full renovation• The mindset shifts required to delegate, hire, and step back from doing everything yourself• Timeless design vs personality-driven design and how Steph navigates both• Why slowing down, working with your capacity, and trusting your path matters in business and in lifeWhether you’re an interior designer, owner-builder, renovator, creative parent, or someone who loves hearing the unfiltered stories behind design careers, this conversation is grounding, generous, and full of the permission so many of us need.Follow Laidback Lee Design:Business Instagram: instagram.com/laidbacklee_design Business Tiktok: https://www.tiktok.com/@laidbackleedesignReno diaries for personal project: https://www.instagram.com/finalmente_renodiary/Follow Unfolded:Website: https://www.unfolded.com.au/Instagram: https://www.instagram.com/unfolded_00:00:00 – Introduction & Background00:01:30 – Introducing Stephanie Ferrara00:02:21 – Stephanie’s Path to Founding Laidback Lee Design00:04:06 – Starting a Business During Major Life Changes00:07:09 – Stephanie’s Renovation & Flip Experiences00:08:16 – Upcoming Renovation Plans00:11:04 – Key Challenges in Project Management00:12:05 – Building the Laidback Lee Design Team00:13:49 – Delegation, Confidence & Scaling00:15:19 – Stephanie’s Evolving Role00:17:01 – Stepping Into the Builder Role00:17:36 – White Card & Owner-Builder Certification00:20:41 – Motivation & Women’s Empowerment00:22:30 – Balancing Work, Life & Motherhood00:30:24 – Adapting to Client Personalities00:32:43 – Clear Communication with Clients00:34:32 – Navigating Delays & Project Challenges00:35:00 – Confidence in Client Relationships00:37:48 – Vulnerability in Life & Business00:43:18 – Postpartum Impact on Work & Identity* Interior design* Australian designer* Creative entrepreneur* Design studio* Renovation* Owner-builder* Residential interiors* Heritage renovation* Studio leadership* Creative motherhood* Women in design* Client communication* Design inspiration* Small business growth* Authentic design process

In this episode, Camilla sits down with Dani Dean, founder of The Make Haus, to explore the evolution of her multidisciplinary studio, spanning florals, interiors, spatial design, commercial installations, and standout projects like the David Jones Flower Show.Together, we unpack what it truly looks like to juggle creativity, business, and motherhood. Dani shares why she refuses to niche down, how she cultivates inspiration across disciplines, and why downtime is an essential part of her process, not a luxury.Camilla also reflects on how burnout has surfaced in her own design practice, and the permission creatives need to slow down, reset, and design from a grounded place.In this episode, we explore:• How Dani built a studio spanning multiple creative pillars• The emotional and practical realities of motherhood in design• How burnout shows up for creatives, and how to work differently• The contrasting mindsets behind commercial vs residential design• The importance of intuition, experimentation, and creative stillnessWhether you’re an interior designer, stylist, floral artist, creative entrepreneur, or simply someone who loves hearing the real stories behind design careers, this episode is full of depth, clarity, and the kind of permission creatives crave.Follow Unfolded:Website: https://www.unfolded.com.au/Instagram: https://www.instagram.com/unfolded_00:00:00 – Welcome & Episode Intro00:00:56 – Meet Dani Dean: The Mind Behind The Make Haus00:02:27 – How an Interior Path Emerged from Creative Curiosity00:02:39 – The Moment The Make Haus Expanded Beyond One Discipline00:08:20 – How Clients Engage Dani Across Interiors, Florals & Events00:09:32 – Why Dani Refuses to “Pick a Lane”00:09:50 – Choosing Interiors: The Career Decision That Stuck00:11:16 – Motherhood, Boundaries & Designing with Less Noise00:14:46 – How Partner Support Makes Creative Careers Possible00:18:01 – From Fashion Roots to Interiors & Spatial Design00:18:30 – Inside Dani’s Intuitive, Tactile Design Process00:22:13 – What Makes The Make Haus Team Work00:24:11 – Sources of Inspiration: Objects, Observation & Environment00:28:14 – Switching Gears: Commercial vs Residential Mindsets00:29:47 – The Projects That Changed Dani’s Creative Trajectory00:30:53 – Behind the Fiore Sandwich Shop Concept00:31:25 – Turning a Client Brief into a Lived Experience00:33:23 – Why Creative Downtime Isn’t Optional00:34:25 – Early Signs of Burnout & What Dani Learned00:40:58 – What’s Next for The Make Haus* Interior design* Australian designer* Creative entrepreneur* Design studio* Multi-disciplinary design* Floristry* Event styling* Residential interiors* Commercial design* Creative process* Women in design* Design inspiration* Creative motherhood* Design business* Burnout recovery

This episode of Behind the Design features Troy Donovan, Principal Facade Designer at Prism Facades, whose work bridges architecture, engineering, and creative storytelling. From sketching in a notebook to leading large-scale projects with firms like Grimshaw Architects, Troy shares how facade design shapes the way we experience buildings, from the Sydney Opera House to the Australian War Memorial. He is based in New Zealand and leads his work from an office in Sydney.In this thoughtful and grounded conversation, Troy opens up about his design process, the importance of collaboration, and how the smallest details can transform both a structure and the emotions it evokes. He reflects on the lessons learned through mistakes, the enduring value of sketching, and what it really takes to bring architectural visions to life.Expect to learn:• How facade design connects creativity, functionality, and craftsmanship• The journey from industrial design to international architecture projects• Why sketching remains a powerful design tool in a digital age• What it takes to preserve heritage while innovating with modern materials• How mistakes and experimentation lead to growth and better design outcomes• Insights into the creative partnerships that shape landmark Australian buildingsWhether you are an architect, designer, or creative problem-solver, this episode will inspire you to see buildings in a new light and appreciate the artistry behind every facade.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:52 – Meet Facade Designer Troy Donovan00:02:32 – From Industrial Design to Architecture00:03:16 – Studying Architecture and Finding Facades00:06:10 – Sketching the Path to Facade Design00:08:11 – What a Facade Designer Does00:10:18 – Collaboration in Architecture and Engineering00:11:04 – The Art and Science of Facades00:12:36 – Experience and Intuition in Design00:14:19 – The Ideal Facade Design Client00:15:14 – Creativity and Teamwork at Prism Facades00:18:07 – Working on Global Architecture Projects00:18:59 – Heritage Buildings and Modern Challenges00:19:39 – Hidden Design and Accessibility00:24:05 – Using Instagram to Share Design Insights00:27:37 – Teaching Facade Design Online00:31:51 – Lessons from Design Mistakes00:33:36 – Turning a Design Error into Success00:36:13 – Why Sharing Mistakes Matters00:38:15 – Relationships and the Future of Prism Facades* facade design* architecture podcast* building envelopes* Sydney architecture* design process* Australian architects* sustainable design* building innovation* architectural detailing* sketching for designers* creative collaboration* design storytelling* design education* design inspiration* Grimshaw Architects* Opera House design* Prism Facades

This episode of Behind the Design features Shona McElroy from Smac Studio, one of Australia’s most exciting emerging interior designers. What began as a side project has evolved into a thriving studio known for its bold use of materials, thoughtful detail, and high-end residential interiors that balance precision with personality.In this honest and grounded conversation, Shona opens up about the realities of building a creative business; from hiring the right people and managing clients to setting boundaries, avoiding burnout, and staying inspired in a fast-moving design industry.Expect to learn:How Smac Studio grew from an “accidental” start-up into a five-person design studioThe secret to scaling without losing your creative identityHow to build client trust and set boundaries that protect your processWhy burnout and imposter syndrome are part of every creative’s journeyThe truth behind design trends like Modern Spanish and Modern MediterraneanWhat it takes to grow a sustainable, fulfilling design businessWhether you're an interior designer, architect, or creative founder, this episode will inspire you to grow with confidence and clarity. And if you're planning to renovate or build from scratch, this podcast is packed with insights to guide your journey.Connect with Smac Studiohttps://www.instagram.com/smac_studiohttps://www.smacstudio.com.au/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Welcome to Behind the Design00:00:36 – Meet Shona from Smac Studio00:02:01 – How Smac Studio Began00:05:15 – Scaling a Design Business00:06:00 – Delegation and Building a Team00:08:05 – Balancing Growth and Client Demands00:10:12 – Design Trends vs. Timeless Interiors00:13:24 – Creating Trust with Design Clients00:15:13 – Developing a Signature Design Style00:17:33 – Why the Concept Phase Matters00:20:17 – Managing Revisions and Client Feedback00:26:05 – Modern Spanish & Mediterranean Design Trends00:28:50 – Social Media’s Impact on Interiors00:30:29 – DIY vs. Professional Interior Designers00:34:10 – Career Highs, Lows & Lessons Learned00:39:54 – People Pleasing in Creative Business00:43:54 – Dealing with Burnout in Design00:47:40 – Recovering and Regaining Creativity00:51:15 – Building Team Culture & Collaboration00:55:00 – Imposter Syndrome in Design00:58:41 – What’s Next for Smac Studio* Smac Studio* Shona McElroy* Interior design podcast* Creative burnout* Design business tips* Scaling a design studio* Boundaries with clients* Australian interior designer* Modern Mediterranean design* Modern Spanish interiors* Creative entrepreneurship* Managing design clients* Signature design style* Imposter syndrome in design

This episode of Behind the Design features Leon and Victoria Pirrello, the couple behind Vicello. What began in their garage has grown into a thriving joinery and design studio with a team, factory spaces, and a reputation for delivering bespoke interiors across NSW. Their journey is one of courage, collaboration, and saying yes to projects that stretched them well beyond their comfort zone.They share how Vicello was built step by step - balancing marriage, parenting, and business - while carving out a niche in guiding clients through every stage of the joinery process. From technical precision to meaningful collaboration with architects and designers, their approach blends craftsmanship with connection, offering valuable lessons for anyone in design, construction, or business.Expect to learn:How Vicello went from garage projects to full-home fitoutsWhy early collaboration with joiners saves time, money, and mistakesThe creative and technical process behind high-end bespoke joineryHow to lead a family-run business with clear roles, values, and purposeThe importance of emotional intelligence in design and businessIf you're an interior designer, architect, builder, or business owner in the design space - this episode is a must.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Behind the Design Intro00:01:52 – Meet the Guest00:02:00 – How the Business Began00:05:39 – Design Process Overview00:12:04 – Working with Architects00:13:53 – Family Business Dynamics00:16:34 – Compassionate Leadership00:18:05 – Favourite Projects & Growth00:20:08 – Drafting Team’s Role00:22:34 – Ideal Clients & Fit00:25:40 – Relationship-Driven Projects00:29:27 – Portfolio & Client Privacy00:33:54 – Shift to Construction & Joinery00:35:09 – Passion for Collaboration00:39:25 – Seamless Client Experience00:43:18 – Building a Business Together00:44:24 – Advice to Younger Creatives00:47:23 – Emotions in Entrepreneurship00:49:28 – Managing Creative Stress00:49:58 – Quick Fire Questions* bespoke joinery* high-end interiors* family business success* interior design business* designer-builder collaboration* Vicello * scaling creative businesses* behind the scenes interior design* building a business with your spouse* Australian design podcasts* female founders in construction* working with your partner business* custom cabinetry and joinery* emotional intelligence in business* early engagement trades* client experience design industry

This episode is a true reflection of creativity, resilience, and the beauty of turning life’s challenges into meaningful design. In this episode of Behind the Design, we sit down with Jenn Bliss, the visionary behind some of Port Stephens’ most admired homes, including the much-loved Talm Beach House.What began as a love for interiors sparked in childhood has grown into a career that blends design, renovation, and storytelling. Jenn shares her journey from Cape Town to the Australian coast, building a family business in construction and design, and creating spaces that feel deeply personal. She opens up about the juggle of motherhood and business, the realities of living through renovations, managing trades on site as a woman in the industry, and why she believes the rise of AI has only made human creativity and connection more valuable than ever.Expect to hear about:The story behind Talm Beach House and how it became an iconic coastal escapeBalancing motherhood, business, and the messy middle of renovationsThe realities of living in a renovation (and what no one talks about it)Navigating respect and confidence as a woman in the construction industryWhy AI will never replace the power of human creativity and connectionHow Jenn avoids burnout and stays aligned with her “why”If you’re craving inspiration, wondering how to bring more authenticity into your creative projects, or simply need to hear that it’s okay to embrace imperfection, this episode is for you. Tune in to hear Jenn’s honest, warm, and refreshing take on design, resilience, and the power of following your instincts.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:02:04 – Meet Jenn: Designer & Stylist00:03:41 – Childhood Passion for Interiors00:06:19 – Building Tom Beach House00:10:07 – Marketing Tom on Airbnb00:11:40 – Renovating Ambers & Family Homes00:14:44 – Balancing Motherhood & Career00:17:46 – Spotting Burnout in Design00:21:27 – Breaks for Creativity & Health00:22:55 – Women in Construction Respect00:28:06 – Choosing the Right Trades00:29:43 – AI in Design Industry00:30:38 – Human Creativity vs AI00:36:42 – Imposter Syndrome in Design00:43:38 – Interior Design Process00:45:26 – Room-by-Room Mood Boards00:47:11 – Personalizing Spaces with Story00:48:30 – Advice to Younger Self00:51:05 – Jenn’s Journey to Australia00:57:05 – Community & Energy in Design* interior design podcast 2025* Airbnb home styling tips* Tom Beach House Port Stephens design* women in construction challenges* balancing motherhood and career* how to avoid burnout as a creative* AI vs human creativity in design* real life renovation stories* Cape Town to Australia designer journey* coastal home design inspiration

This episode is a true testament to the power of taking risks, following your creative instincts, and the beauty of building a business that reflects your passion. In this episode of Behind the Design, we chat with Laura, the creative mind behind Laura Rees Styling. What began as a leap into freelancing has grown into a thriving interior styling business, bringing unique and personal touches to spaces, from private residences to editorial shoots. Laura shares her journey from the corporate world to the creative chaos of freelancing, balancing motherhood with styling, and highlighting the importance of working with the right people and trades on-site to bring each project to life.Expect to hear about:How stepping away from corporate life led to a creative businessBalancing family life and freelancing with chaos and beauty!The artistry behind styling for the camera and what it takes to get that perfect shotThe value of building authentic relationships with clients, photographers, and suppliersTips for aspiring stylists and creatives who want to take the leap into freelancingThe upcoming workshops Laura’s launching to help others style with intentionIf you’re craving inspiration, wondering how to turn your creative passion into a business, or simply need to hear that it’s okay to embrace the messy middle of any project, this episode is for you. Tune in to hear Laura’s raw, real, and refreshing take on building a creative career on your terms. Plus, get ready to feel motivated to trust your instincts and make bold moves, because life’s too short to play it safe. Don’t forget to subscribe for more creative insights and behind-the-scenes stories from the design world.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Introduction to Laura’s Interior Styling Journey00:01:32 – From Corporate Career to Freelancing in Styling00:05:56 – Support, Risk-Taking & Building a Creative Business00:07:59 – Collaboration & Relationships in the Interior Styling Industry00:10:23 – The Realities, Challenges & Rewards of Styling00:15:19 – McMaster’s Beach Project: Styling a Coastal Home00:17:48 – Styling for the Camera & Creating Perfect Vignettes00:20:51 – Sourcing Unique Pieces & Standing Out as a Stylist00:22:52 – How COVID-19 Impacted the Styling & Art World00:24:01 – Working with Photographers & Navigating Shoot Days00:28:01 – Problem-Solving & Managing On-Set Challenges00:30:11 – Inspiration, Sourcing & Growing Industry Connections00:31:56 – Social Media, Lighting & Trusting Your Creative Vision00:36:34 – Advice & Top Styling Tips for Aspiring Designers00:45:38 – Collaboration, Overcoming Self-Doubt & Client Success00:50:14 – Patience, Persistence & Recharging Your Creativity00:52:46 – Where to Connect with Laura Rees* Interior Styling* Freelance Interior Design* Styling Tips* Creative Career* Interior Design Business* Design Inspiration* Freelance Life* Styling for Photoshoots* Home Styling Ideas* Creative Entrepreneurship* Designing with Purpose* Styling Secrets* Building a Design Brand* Collaboration in Design* Balancing Family and Freelance* Interior Design Process* Personalized Home Design* Styling Inspiration* Women in Design* Interior Design Journey

This chat felt especially authentic and creatively energising. What began as a passion project has unfolded into a full-bodied creative business: storytelling through space, reimagining nostalgic design moments, building community, and saying "why not?"In this episode of Behind the Design, Camilla sits down with Nina, the creative founder of Paloma Studios and the visionary behind That 70s Bungalow, to unpack how a personal renovation project blossomed into a soulful, full-time design business.From DIY renovations in Newcastle to building an interior design brand rooted in emotion, storytelling, and bold aesthetics - Nina shares her journey of saying yes to creativity, even without the “perfect plan.”We dive into:How a first home reno sparked a design careerTurning passion projects into a profitable businessBalancing motherhood with building a creative brandDesigning with feeling instead of following trendsThe early days of Paloma Studios and growing a recognisable aestheticCollaborating with suppliers and sourcing with intentionDealing with imposter syndrome in the interior design industryTips for renovators, creatives, and women starting from scratchIf you’re dreaming of your own creative pivot, in the messy middle of a project, or simply obsessed with nostalgic interiors and storytelling through design - this episode is your permission slip.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_Follow Paloma Studios:https://www.palomastudios.com.au/https://www.instagram.com/palomastudios_/00:00:00 – Welcome to the Show00:01:28 – Meet Nina of Paloma Studios00:01:46 – From Reno to Design Career00:05:36 – Building Client Trust00:07:33 – ADHD & Creative Workflow00:07:53 – Starting Paloma Studios00:15:26 – Designing by Feel, Not Trends00:15:54 – Playing with Colour & Risk00:16:08 – Solving Design Challenges00:20:45 – Balancing Motherhood & Business00:23:40 – Tackling Imposter Syndrome00:23:57 – Leading with Authenticity00:28:22 – Crafting a Unique Style00:31:03 – Pinterest as Design Tool00:32:30 – Five Minute Blinds Collab00:34:06 – Staying Open in the Process00:35:42 – Strong Supplier Relationships00:40:06 – Inside Client Consultations00:47:22 – Advice for New Designers00:49:01 – Mood Boards that Work* Interior Design* Creative Journey* Home Renovation* Design Podcast* Women In Design* Colorful Interiors* Paloma Studios* Interior design career journey* Paloma Studios founder* Women in design business* Creative entrepreneur story* Bold home interiors* Emotional design over trends* Renovation to design studio* Self-taught interior designer* Designing with color and feeling* Balancing motherhood and creativity

In episode 23 of Behind the Design, we sit down with Dimitri Vargas, the visionary behind a flourishing custom furniture business that specialises in handcrafted, Australian-made pieces. Dimitri shares his inspiring entrepreneurial journey, from starting his career in the design world during the 2020 lockdown to now running a successful furniture company. He dives deep into his creative process, the challenges of managing a growing business, and the importance of local sourcing in the furniture industry.We cover:Dimitri’s beginnings as a commercial interior designer and his pivot into furniture making during the COVID-19 pandemic.How Dimitri's company blends craftsmanship with innovation, pushing the boundaries of what furniture can be.How working with both industry trade professionals and retail customers, bridges the gap between expert, custom designs and everyday living.The journey from building pieces in his garage to managing a team and scaling a creative business.The importance of using Australian-made materials and the challenges that come with high-quality, locally sourced production.Insights into prototyping, custom designs, and the benefits of offering personalised pieces to clients.This episode is a must-listen for aspiring entrepreneurs, customers seeking personalised pieces, design lovers, and anyone curious about growing a business without compromising on creativity or craftsmanship. Dimitri’s journey is full of lessons on perseverance, the importance of community, and the art of building a unique brand.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Intro & Origins00:01:27 – Meet Dimitri00:02:57 – Made in Australia: Pros & Cons00:05:26 – Managing Workload & Delegation Strategies00:10:55 – Building Your Team & Outsourcing Tips00:11:59 – Designing Product Lines: Concept to Prototype00:15:54 – Material Selection: Preferences & Insights00:21:11 – Scaling Production: Design to Manufacturing00:22:30 – Avoiding Burnout: Creativity & Work-Life Balance00:27:59 – Prototype Testing & Safety Equipment Essentials00:31:09 – Balancing Business Growth & Personal Passions00:32:23 – Growth Strategies: Scaling vs Maintaining Size00:33:38 – Sales Channels: Retailers vs Designers00:38:13 – Time Management in Prototyping00:38:37 – Future Vision: Business Goals & Roadmap00:42:36 – Advanced Testing & Warehouse Expansion00:44:16 – Highlight Project: Taree Case Study00:46:02 – Innovation in Large-Scale Experiments00:47:02 – Spotlight: Karaoke Dance Floor Design00:48:21 – Closing Thoughts & Contact Details00:48:50 – Outro* Custom Furniture* Furniture Design* Australian Made Furniture* Dimitri Vargas Furniture* Furniture Prototyping* Bespoke Furniture Design* Creative Business Growth* Sustainable Furniture* Australian Furniture Makers* Handcrafted Furniture* Small Business Scaling* Entrepreneurial Journey* Furniture Business Tips* Interior Design and Furniture* Behind the Design Podcast* Furniture Design Innovation* Business Mindset for Creatives* Creative Entrepreneurship* Sourcing Local Materials* Custom Furniture Process* Furniture Industry Insights

In this episode of Behind the Design, Jonathan Tsoupis takes us through his unique entrepreneurial journey, revealing the story behind his success in the tile and design industry. From humble beginnings as a young tiling apprentice to building a thriving business, Jonathan shares insights into the evolution of his company, Studio xOx. He also dives deep into his mindset on business, work ethic, and the importance of local sourcing in today’s competitive landscape.How Jonathan started his journey at a young age, repairing phones and transitioning into tiling.Learn about the transformation from Amalfi Tiles to Studio xOx, including the challenges and triumphs of running a tile business.Jonathan shares his philosophy of putting customers first and how this mindset led to significant business growth.The role his wife and family have played in his journey, offering support and valuable advice throughout the years.The shift towards using Australian-made products and the benefits of sustainable sourcing in the industry.This episode is a must-listen for aspiring entrepreneurs, those in the design and construction industries, or anyone interested in building a business with a focus on quality, customer satisfaction, and sustainable practices. Jonathan’s story is filled with lessons on resilience, growth, and the importance of trust in business relationships.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 - Episode Introduction00:01:21 - What You’ll Learn00:01:59 - Meet the Guest00:03:32 - Guest’s Success Journey00:13:59 - Amalfi Tiles to Studio xOx00:16:38 - Business Growth & Innovation00:16:55 - In-house Design Services00:20:55 - Sustainable Design Practices00:21:32 - Lighting in Interior Design00:22:51 - Customer-Centric Approach00:24:00 - Motivation & Inspiration00:24:24 - Building Business Connections00:25:22 - Overcoming Business Challenges00:30:10 - Support Systems for Success00:32:14 - Australian Made Products00:34:22 - Future Business Goals00:35:51 - Commercial Project Success00:36:39 - Heritage Building Challenges00:37:36 - Why We Love Australian-Made00:37:54 - Quality Over Profit00:42:09 - Educating Clients on Products00:42:24 - Shifting Customer Preferences00:46:33 - Transparency & Trust in Business00:46:57 - The Power of Word-of-Mouth00:47:13 - Business Motivation & Purpose00:48:04 - Prioritizing Quality Over Profit00:51:25 - Personal Success Habits00:52:09 - Sleep & Performance Routines00:53:39 - Morning Routines for Success00:54:49 - Productive Work Habits00:55:29 - Self-Care & Well-Being01:00:05 - Work-Life Balance Tips01:01:35 - Building Strong Relationships01:03:52 - Key Takeaways01:04:13 - Outro & Stay ConnectedEntrepreneurshipTile IndustryStudio xOxTiling BusinessAustralian-made ProductsDesign and ConstructionSustainability in DesignBuilding Business RelationshipsCustomer-Centric BusinessSmall Business GrowthBehind the Design PodcastHome Renovation TipsDesign TrendsBusiness MindsetBusiness SupportQuality ProductsSmall Business SuccessSustainable SourcingTile Business GrowthEntrepreneurial Journey

In this episode of Behind the Design, I sat down with my producer, Andrew for a candid Q&A session unpacking the real-world process of collaboration in the design and construction industry. From aligning with architects during early-stage planning, working seamlessly with builders to manage schedules and budgets, to guiding clients through joinery decisions - this episode reveals how intentional collaboration and communication transforms design concepts into practical, beautiful spaces. I share my insights on client engagement, communication pitfalls, and the secrets to delivering both functional and aesthetically compelling results.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 - Introduction00:01:05 - How Interior Designers Collaborate with Architects00:02:36 - Working Effectively with Builders on Design Projects00:04:13 - The Critical Role of Joiners in Custom Interiors00:05:14 - Balancing Functionality with Aesthetic Design00:06:25 - Why Collaboration Is Key in Design and Build00:07:53 - How to Contact Camilla or Collaborate00:08:15 - Final ThoughtsInterior designer architect collaborationBuilding industry podcastWorking with builders and joinersInterior design planning processConstruction design collaborationHome renovation interior designDesign process for new buildsJoinery design tipsPractical vs aesthetic designClient briefing in design projectsBehind the design podcast

Behind the Design welcomes the incredibly talented Montana Moore, a Sydney-based self-taught mixed-media artist whose creative journey spans from South Africa to Scotland, and now, the Northern Beaches of Australia.From sculptural pieces to layered painted works, Montana’s art is deeply rooted in emotion, texture, and her profound connection to the natural world. In this episode, we explore her transition from corporate life to a full-time creative career, the transformative power of entering a creative flow state, and the behind-the-scenes realities of a thriving artistic career.We also dive into the dynamic synergy between artists and interior designers, exploring how collaboration can bring a space to life and create a lasting impact for clients.From the glossy highlight reels of social media to the raw truths that push creatives forward, this episode offers an honest and inspiring look at the creative process, creating with purpose, and the realities of building a meaningful career in the art world.Follow Montana:⁠https://montanamooreart.com/⁠⁠https://www.instagram.com/montana_moore_art/⁠Follow Unfolded:⁠https://www.unfolded.com.au/⁠⁠https://www.instagram.com/unfolded_⁠00:00:00 - Introduction00:01:27 - Meet Montana Moore: Self-Taught Artist & Her Process00:03:47 - Creative Flow, Pressure, and Avoiding Burnout00:07:09 - How Personal Life Shapes Artistic Work00:10:57 - Editing, Failure, and Reclaiming Creative Space00:14:07 - Montana’s Journey: From Corporate to Creative00:20:21 - Rediscovering Art and Launching Montanimal00:26:38 - Overcoming Blocks and Honoring Artistic Voice00:30:31 - The Role of Social Media in an Artist’s Life00:33:51 - Exploring Mediums & Creating Cohesive Collections00:39:28 - Art in Interior Design: Placement & Client Work00:45:38 - Managing Client Relationships and Expectations00:52:47 - How to stay fulfilled and Present in Creative Work00:57:05 - What is the weirdest request Montana has had01:04:38 - Final Thoughts and Key Takeaways

In this episode, we sit down with Craig from Artisan Exterior, a leading name in natural stone surfaces for residential and commercial spaces, for a powerful conversation on creative leadership, brand building, and staying visionary in the fast-evolving world of interior design, architecture, and construction.From humble beginnings—two mobile displays on utes and a single container of stock—Craig and his brother Chris carved their niche in the pool and landscaping industry through grit, precision, and an obsession with quality. While Chris has since moved into new ventures, Craig has quietly but powerfully steered Artisan Exteriors into a trusted and influential brand, known for its design-forward thinking, premium products, and standout marketing.We unpack what it takes to scale a design-focused business in a competitive market, why stepping back to forecast and think big is essential for long-term success, and how ego can sabotage even the most talented teams. Craig shares his views on branding for builders and designers, the power of trust and team culture, and how staying humble has helped Artisan Exteriors lead with clarity and purpose.Whether you’re an interior designer, architect, builder, or creative entrepreneur, this episode offers rich insights into growing a brand that lasts—by staying rooted in vision, values, and real connection.00:00:00 – The Hidden Cost of Ego in Creative Business00:01:23 – Meet Craig from Artisan Exteriors: A Vision-Driven Brand in the Built Environment00:02:10 – From Utes to Industry: The Origin Story of Artisan Exteriors00:02:46 – Evolution of the Business: Team Changes and Staying True to Vision00:11:01 – What It Really Means to Be a Creative Business Owner00:11:49 – Managing Stress, Mindset & Mental Health in the Construction Industry00:14:51 – Adapting Through Crisis: COVID-19’s Impact on Supply, Projects & Planning00:31:22 – Industry Trends & Global Influence: What’s Inspiring Local Projects00:33:24 – Why Innovation Matters in Design, Architecture & Materials00:36:00 – Specifying Early: The Key to Custom Projects Running Smoothly00:42:18 – The Hidden Challenge: Stock, Storage & Supply Chain Realities00:44:51 – Why the Construction & Design Industry Is More Complex Than It Looks00:46:51 – Delivering Excellence: Project Completion & Client Satisfaction00:48:25 – Standout Projects: Creative Highlights from the Artisan  Exteriors Journey00:51:45 – Building Trust: The Power of Authentic Industry Relationships00:52:06 – Lessons from the Job Site: Reflecting on Past Projects00:52:34 – Dropping the Ego: The Key to Sustainable Leadership00:59:37 – Empathy in Business: Sharing the Real Stories Behind the Work01:01:41 – Where to Explore Artisan  Exteriors Products & Projects01:02:24 – The Most Chaotic Home Renovation Moments01:02:52 – Managing Project Chaos: What Happens Behind the Scenes01:03:56 – Designing His Own Space: Craig’s Personal Home Journey01:04:50 – Integrating Artisan Products into Everyday Living01:06:01 – How Natural Stone Impacts Function & Feeling in the Home01:06:29 – Future Plans: Dreaming Up the Next Build01:07:15 – Final Thoughts: Leading with Vision in the Built World

In this episode, I sit down with the incredible Natalie from Pony Design Co., a powerhouse in commercial design, including hospitality and retail spaces. As the founder of a women-led business, Natalie shares her journey of carving out a space in the industry and leading with creativity, resilience, and vision.We dive into client relationships, the importance of being on-site, and the hands-on experience that shapes a designer from the ground up. From long hours in the early days to founding and scaling a successful business, we explore the realities of growth, leadership, and navigating burnout—a conversation that so many in the industry can relate to.As Natalie puts it, she’s learned to “choose where to spend your heartbeats”—a powerful reminder to be intentional with our energy, both in business and in life.This is an inspiring chat with a designer I deeply admire for her passion, commitment, and vision. Don’t miss it!🎧 Available now on Apple Podcasts, Spotify, and wherever you listen. #BehindTheDesign #InteriorDesignPodcast #CreativeEntrepreneursCamilla Ingall:Founder of Unfolded Host of Behind The Designhttps://www.instagram.com/unfolded_https://www.instagram.com/camillaingallProduced by:Think loud official / Andrew Cooneyhttps://www.thinkloudoud.com.auhttps://www.instagram.com/thinkloudofficial?igsh=dXN5NGgwazl0Zmg=Location: https://www.laportespace.com.auFurniture: Totem Roadhttps://www.totemroad.com

Nine years ago, Aidan Anderson was a carpenter with a passion for design. A single Instagram post with just 30 likes sparked what would become The Local Project - now one of the most influential digital design publications, amassing over 3 million followers. Today, he’s expanding the brand internationally, breaking into the New York market, and redefining the design and architecture media landscape.In this episode, we uncover the real story behind The Local Project’s rise, going beyond the curated social media image to explore: • How Aidan built a multi-million-follower brand from scratch • The challenges of scaling a digital publication without a roadmap • Instagram vs reality - balancing brand growth with personal identity • Overcoming any self-doubt and betting on yourself as a founder • The role of mentorship, partnerships, and investment in long-term success • Expanding globally while strengthening the Australian design industry • The future of The Local Project and what’s next for AidanAidan’s story is a masterclass in resilience, intuition, and taking action - even without a clear plan. Whether you’re an entrepreneur, creative, or brand builder, this episode is packed with insights you won’t want to miss.Aidan Anderson:Founder and Editor-in Chief @thelocalprojectFounder and CEO @thelocalproductionhttps://www.instagram.com/aidanandersonhttps://www.instagram.com/thelocalprojecthttps://thelocalproject.com.auCamilla Ingall:Founder of Unfolded Host of Behind The Designhttps://www.instagram.com/unfolded_https://www.instagram.com/camillaingallProduced by:Think loud official / Andrew Cooneyhttps://www.thinkloudoud.com.auhttps://www.instagram.com/thinkloudofficial?igsh=dXN5NGgwazl0Zmg=Location: https://www.laportespace.com.auFurniture: Totem Roadhttps://www.totemroad.com

In this episode, we sit down with Dominic Biancardi from Podia Development, whose journey from landscape design to property development is as inspiring as it is dynamic. With a rich creative foundation and a fearless drive to learn, Dominic shares how he broke into the industry, the role mentorship played, and the lessons he gained along the way.We delve into the real story behind developers - the challenges, collaborations, and misconceptions - while exploring Podia's unique approach to creating spaces that matter. Dominic also offers insights for aspiring developers, the importance of empowering teams, and balancing the demands of a fast-paced career with family life. Tune in for an authentic, thought-provoking conversation about pushing boundaries and staying true to your vision.

Join us for a deep dive into the world of interior design and luxury finishes with Adrian Zipevski, co-founder of Surface Gallery. From launching his business at just 17 to becoming a leader in the Australian tile industry, Adrian shares his journey and insights into selecting the perfect materials to elevate any project. In this episode, we explore how the Australian design community is a strong player in the design world, the power of collaboration between suppliers and designers, and the challenges of managing custom designs, lead times, and building trust in our client relationships. Adrian also opens up about the realities of burnout, the importance of self-care in building a sustainable brand, and staying ahead with sustainable and timeless products. Plus, we dive into Adrian’s latest venture, Aldini - his “love child” business that brings bespoke, tailor-made design solutions to the table. Don’t miss this inspiring conversation on how to create beautiful, successful projects while navigating the complexities of the design world.

In this episode of Behind the Design, I’m joined by the warm and expressive Anna Carin of ANNA.CARIN. With many years of experience in the design industry, Anna shares her insights on the do’s and don’ts of running a design business, and we discuss the role of AI in our industry, and the power of building authentic client relationships.She opens up about her personal story - a raw and honest reflection on how life’s challenges have shaped who she is as a designer and as a person.A thoughtful and inspiring conversation on design, trust, and the beauty of showing up as yourself.Keep an eye out for Anna’s latest film, filmed and produced by her partner @lancekelleher  Link to Film

In this episode, we sit down with Justin Hill of JSH Projects, a dynamic builder and developer based on the Central Coast.Our conversation dives deep into the hustle behind the design and the drive that fuels both his business and personal life. Justin’s energy, fast-paced approach, and commitment to fulfillment in his work and family life are inspiring.As a father of three and a go-getter in the building industry, he shares valuable insights on the intersection of design and construction, and the common threads of success that tie builders, developers, and designers together.

In Episode 12 of Behind the Design, we dive into the world of landscape design with Mitch Kushturian, the force behind Exotic Living - a well known landscape design studio on Sydney’s North Shore. Mitch reveals the impact of thoughtful design choices, from planting to final reveal, a process that often unfolds over years. He shares his honest, passionate approach to client expectations and the meticulous details that bring each garden to life. Perfect for renovators, new builds, and anyone who believes in the impact of nature to elevate an exterior or interior space. Tune in for a truly inspiring episode.

Join us as we chat with Lucy Beaumont, owner and founder of Scout Pilates. Lucy’s journey started with a Bachelor of Design, followed by Health Science, and then teacher training, before visiting New York for inspiration and returning to Sydney to establish Scout Pilates & Yoga in St Peters.Lucy is currently working on Scout’s third location, creating another version of their warm, inviting, and community-focused studios. She highlights the crucial role her team plays—how the staff and instructors are integral to the Scout experience.From transforming raw concrete and brick into an inspiring community space, Lucy’s mission is clear. And all this while being a new mum. Lucy shares her journey of opening three studios in just over five years and how building a strong sense of community has always been at the heart of Scout Pilates.

Mia Lake of Mia Lake Interiors shares her journey of balancing success in business, scaling her brand, and navigating motherhood. This episode is something different, as Mia, a fellow interior designer, joins me to explore how we, as designers, each bring our own distinctive approach to the table. We dive into what sets our services apart for clients and share insights on juggling daily demands while wearing all the hats.

Our latest guest Chris Walker, owner and co-founder of Nood Co, shares his incredible journey from his early days as a plasterer to now handcrafting concrete basins in Perth, Australia. In this episode of Behind the Design, Chris takes us back to his childhood, the early garage experiments with concrete, and the setbacks that ultimately led to Nood Co’s success. Get a behind-the-scenes look at the start and evolution of the brand, its global expansion, and the crucial supplier-designer relationships that drive the industry. Tune in for a story of resilience and finding your passion, all while staying true to your own path as one of Australia’s longest-standing concrete brands.You have just listened to another episode of behind the design created by Camilla ingall, interior designer and podcaster, we thank you for listening in.To advertise on the show, be a guest on Behind the Design or work with us on a project please contact us Here.

In this episode, we’re diving into the world of prefabricated homes with Ed Callanan from Fab Prefab. We’ll explore how prefab construction is revolutionising the housing industry and discuss the innovative strategies used to maximize small spaces in interior design, and why it's so popular in the current climate. From efficient layouts to clever storage solutions, Ed shares insights on how his team have approached their customised offering and how smart design and specific materials can transform even the most compact spaces into functional and stylish living areas. Whether you're curious about prefab homes or looking for tips on optimising small spaces, this conversation is packed with inspiration and expertise.

Join us for episode 7 of Behind the Design: a fun and insightful chat about the importance of building strong relationships with suppliers to ensure successful projects. Unrivalled Interiors shares their journey of creating a brand from scratch, celebrating their achievements as a married couple, insights into their completed and ongoing projects, and our collaborative efforts to achieve beautiful results for our clients. Connected and educational, this episode is packed with valuable tips, including specific stone types to work with and personal stories that will leave you feeling motivated and inspired.

We're excited to share episode six where we sat down with Luke Shadbolt from Luke Shadbolt Photography, a talented architectural photographer and artist.We discuss managing relationships while running your own business, staying open to professional opportunities, and Luke’s journey to becoming the successful photographer he is today. We also touched on the importance of focusing on what you love, sticking to your goals, and following your dreams. Tune in for an inspiring and insightful conversation.

Join us as we sit down with Andrew, the owner and founder of Lou Projects, who is the driving force behind his successful building business. Andrew leads his team of seven with integrity, authenticity, and confidence, building not just homes but a positive industry culture. In this episode, we delve into the importance of good team culture, sustainability in construction, and what these values mean to Andrew. We also discuss the value of what we do, the vulnerabilities and challenges of running your own business, the importance of showing up, and share valuable advice for our younger selves. An inspiring and sound conversation with a true industry leader.

We sit down with the talented Hugo, owner and head joiner at Huey Makes to discuss business, the design process and his unique approach to custom projects. We talk through the trust built between designer and joiner, and how it's integral to the success of custom interior projects. By combining our skills and expertise, we meet the brief and continue to create beautiful, functional, and high-quality spaces.

Very excited to be sharing our third episode on "Behind the Design" podcast! In this episode, we delve deep into the symbiotic relationship between interior designers like us and our invaluable suppliers who help bring our projects to life. We're thrilled to have the dynamic duo, Jess and Rob from Loughlin Furniture, as our special guests.We discuss the importance of staying in our own lanes, how comparison is the thief of joy, and finding balance between personal and professional life as a business owner.Join us as they share insights into their journey, creative process, and the pivotal role of quiet achievers in building a successful brand. An inspiring and very authentic conversation to not be missed.

In this podcast series, we dive into the details with our industry experts covering topics such as the creative process, latest design trends and how we, as an industry, work together to meet the brief and overcome challenges. We’re so excited to share episode two with you, where we interview Brent Fitzpatrick, architect and director of local architecture firm on the Central Coast, Fabric Architecture. We discuss Brent’s take on a successful client / architect relationship, how he started his journey in the design industry and the importance of acknowledging how interior designers and architects complement each other throughout the design process. Brent is inspiring, grounded and we appreciate how he speaks so authentically about his thoughts, experiences and personal influence on the design industry.

Our first episode is a conversation with Saul Myers, a local builder and renovator on the Central Coast. Such an incredible conversation around the builder designer relationship, how we approach our projects as a team and the humour we bring to get us through.  In this podcast series, we dive into the details with our industry experts covering topics such as the creative process, latest design trends and how we, as an industry, work together to meet the brief and overcome challenges.” Instagram handles:@saulymyers@unfolded_