14 - Fever Pitch - The Problems With Pitching Part 01

On today's pod, we have something special for you. Pitching is a topic that has universal interest across the industry and is an ongoing endeavour that touches all parts of the agency ecosystem from junior account execs, art directors through creative, finance, strategy and senior management.Pitching is the lifeblood of every agencies business but the stats tell a shocking story. Only 5% of pitched work gets producedThe average agency annual pitching spend is circa €1 million Agencies are spending upwards of 15 % of income and 50 % of labour hours on pitchingOn todays podcast, we’re speaking to former agency head and current pitch consultant Ray Sheerin who it’s fair to say has many thoughts on the topic.We spoke to Ray aboutthe background and numbers behind todays pitching industryhis thoughts and experience dealing with pitches from agency, brand and client sides why the people in the room are the problem when it comes to procuerment. the dreaded and omnipotent "blended rate" his favourite Chemistry pitch memoryAnd many other points points beside, so much so that this will be two parter. You’ll hear part one on this ep with part two to follow in a future podPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected] – Daryl MoorhouseSound Engineer – Sean Byrne🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️  Subscribe to our Youtube channel📰  Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]