14. From Assistant to CEO: Caroline Lewis on Leading Lawson House & Marketing That Works

from Founders & Friends · host Ronniesha Rivera

On this episode of Founders and Friends, Ronniesha Rivera sits down with Caroline Lewis, CEO of Lawson House, to talk about her journey from administrative assistant to business owner, and the mindset shifts required when moving from employee to CEO. Caroline opens up about leading her team through transition, building a strong brand identity, and shifting Lawson House’s focus to create deeper impact locally and nationally.The conversation dives into marketing strategies for designers—from website essentials and blogging for SEO, to the role of paid advertising and why clear messaging is just as important as visuals. Caroline also shares Lawson House’s signature approach to guiding business owners through strategic growth, plus her best advice for entrepreneurs: keep going, even when progress feels out of reach.If you’re an interior designer or creative entrepreneur looking to strengthen your marketing foundation and scale with intention, this episode is packed with practical takeaways.You can find Caroline at:https://www.lawson-house.com/https://www.instagram.com/lawsonhouseagency/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

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This episode is 52 minutes long.

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This episode was published on September 19, 2025.

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