#14 How Brands impact our decision-making

Brand awareness - every B2B is currently trying to build and increase their brand awareness, but why is it so important? In this episode Julia and Ahmet take a deep dive into the psychological impact brands have on our decision-making, and how B2B companies can use this to build their brand and create demand in the market. The topics discussed in this episode:The power of brandsBranding vs. Brand awareness - What is the differenceThe brand psychology and its impact on our decision-makingWhy B2B companies are so far behind on branding How B2B buyers make purchase decisionsDoes every B2B company need a brand?Why branding and content are intertwinedOur favorite B2B brands that get it rightSign up for the B2B Saas Growth Day on May 25thSources:When B2B brands influence the decision-making of buyersWhat B2B needs to know about their buyersListen to Shoot the SHFT for more content on how to turn your brand into a long-term asset