#14 — Implementing Self-Serve Monetization ft. Robin Gauvreau

from Thrivecast · host Gururaj Pandurangi and Robin Gauvreau

Listen now on Apple, Spotify, Overcast, Google and YouTube.Summary:Explore the innovative e-commerce strategies with Robin Gauvreau, Head of Product at Together.do, in this ThriveCast episode. Host Gururaj Pandurangi uncovers Robin's transition from HR to product management, the growing trend of self-serve signups, and how Together.do leverages Product-Led Growth (PLG). Learn about Robin's unique user engagement tactics and growth tools, including the "reverse trial" method.Here's what's in store for you:(00:00) Introduction and Background of Robin Gauvreau.(00:47) The Inception and Mission of Together.do.(02:07) Self-Serve Signups and E-commerce Impact.(04:14) Building Together.do: PLG and User Feedback.(05:40) Strategies for Growth and International Expansion.(09:51) User Acquisition and Engagement Techniques.(13:04) Monetization and 'Reverse Trial' Method.(17:27) Managing Product Features and User Experience.(21:59) Closing Thoughts and Advice for Product Leaders.Tools used by Robin:* Mixpanel for flows monitoring* Looker by Google for BI * Clarity by Microsoft for sessions recording * Olvy for feedback collection * Unrevealed for feature togglingAbout Together.do:Together.do is changing the e-commerce game with its Partnership Acceleration Platform. Based in France, it helps e-retailers find new customers through targeted partnerships. With features like finding new brands and tracking campaign results, it's a tool that's making a big difference for e-merchants. As they prepare to launch, Together.do is set to change how e-merchants partner up. Check them out at: https://www.together.do/ Screenshots (as mentioned in the podcast): Where to find Robin Gauvreau:LinkedIn: https://www.linkedin.com/in/robingauvreau/Where to find Gururaj:LinkedIn: https://www.linkedin.com/in/gururajp/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.hybridgtm.com

Episode metadata supplied by the publisher feed · Published Nov 29, 2023

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#14 — Implementing Self-Serve Monetization ft. Robin Gauvreau

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