#14 — Implementing Self-Serve Monetization ft. Robin Gauvreau

Listen now on Apple, Spotify, Overcast, Google and YouTube. Summary: Explore the innovative e-commerce strategies with Robin Gauvreau, Head of Product at Together.do, in this ThriveCast episode. Host Gururaj Pandurangi uncovers Robin's transition from HR to product management, the growing trend of self-serve signups, and how Together.do leverages Product-Led Growth (PLG). Learn about Robin's unique user engagement tactics and growth tools, including the "reverse trial" method. Here's what's in store for you: (00:00) Introduction and Background of Robin Gauvreau. (00:47) The Inception and Mission of Together.do. (02:07) Self-Serve Signups and E-commerce Impact. (04:14) Building Together.do: PLG and User Feedback. (05:40) Strategies for Growth and International Expansion. (09:51) User Acquisition and Engagement Techniques. (13:04) Monetization and 'Reverse Trial' Method. (17:27) Managing Product Features and User Experience. (21:59) Closing Thoughts and Advice for Product Leaders. Tools used by Robin: * Mixpanel for flows monitoring * Looker by Google for BI * Clarity by Microsoft for sessions recording * Olvy for feedback collection * Unrevealed for feature toggling About Together.do: Together.do is changing the e-commerce game with its Partnership Acceleration Platform. Based in France, it helps e-retailers find new customers through targeted partnerships. With features like finding new brands and tracking campaign results, it's a tool that's making a big difference for e-merchants. As they prepare to launch, Together.do is set to change how e-merchants partner up. Check them out at: https://www.together.do/ Screenshots (as mentioned in the podcast): Where to find Robin Gauvreau: LinkedIn: https://www.linkedin.com/in/robingauvreau/ Where to find Gururaj: LinkedIn: https://www.linkedin.com/in/gururajp/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.hybridgtm.com