#14 Karl-Gustav Kallasmaa x GwP: Trust the math. Question the hype. Keep the human.

In this episode of Girls Who Prompt, we sit down with Karl-Gustav Kallasmaa, AI entrepreneur and CEO of Attensira, to talk about what actually happens when AI meets marketing, startups, and decision-making.Karl shares his journey building AI-driven products, why he uses AI to validate his own thinking, and why blind trust in AI can be more dangerous than not using it at all. We dig into the pressure marketers face today, the fight for visibility in an AI-saturated world, and why content quality, not volume, still wins.If you’re building a startup, working in marketing, or trying to make smarter decisions with AI — this one’s for you.We also dig into: Why AI can be dangerous if you outsource your thinkingHow founders use AI to validate decisions, not make themWhen to trust the math — and when not toThe growing pressure on marketers to deliver more with fewer resourcesWhy visibility beats volume in AI-driven content strategiesUsing multiple AI tools to sharpen focus instead of creating chaosMeet the guest:Karl-Gustav Kallasmaa — LinkedIn, and his founded Attensira - tool for marketers who want to be visible in AI era. Meet the hosts:Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response.Ave — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.