Girls Who Prompt

AI is the most powerful learning tool we've ever had. It's also the fastest way to quietly stop thinking. The question is — are we choosing?In this episode of Girls Who Prompt, Karin and Ave sit down with Melanie Nethercott, Director of Education Programs EMEA at STACK Infrastructure, where she leads STACK Academy — an 18-month workforce development programme closing the skills gap in the data center industry across Italy, Norway, and Switzerland. Before that, she spent years building learning programs at Amazon Web Services across Ireland and Europe. Her career has been one long answer to a single question: who gets left out of the future of work — and what do we do about it?This episode is less about which AI tool to use and more about the deeper thing underneath: what happens to our minds, our jobs, and our education systems when the machines learn faster than the institutions designed to teach us.In this episode we discuss:How learning program design has changed: the feedback loop between market needs and curriculum used to be 1–3 years; now it's months — and shrinkingWhy universities are structurally broken for the AI era — and what micro-credentials, tacit knowledge, and "just-in-time learning" can do that degrees can'tThe cognitive offloading problem: Mel's honest confession about asking LLMs for the answer instead of thinking — and why she's scared her mind is "getting flabby"The IQ score research: declining since smartphones, not just AI — and what that means for how we raise and educate the next generationHow empathetic leadership becomes the most important AI skill — because psychological safety is the thing that determines whether your team actually adopts the toolsThe narrative critique: who benefits from the "AI will replace you if you don't move fast" story — and why a little cynicism is healthyThe 1% / 20% / rest of us framework for AI adoption: why most of us don't need to be on the bleeding edge, and that's actually fineSam Altman's "intelligence as a utility" claim — and why Mel thinks that completely misses what human intelligence actually isMel's Claude use cases: a food app built from her Google Maps pins, a networking Rolodex with a roulette wheel, and what she calls an "emotional affair" with Claude 😉Meet the guest:Melanie Nethercott — Director of Education Programs EMEA at STACK InfrastructureMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and storyteller interested in AI and passionate about digital marketing, books and learning.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel

In this episode of Girls Who Prompt, Karin and Ave sit down with Saniya Vardak, Head of Growth at Beyond Presence — a Munich startup building real-time AI avatars that can see you, hear you, and respond in under 100 milliseconds.With nearly a decade scaling Wise, Wolt, and Deel, Saniya is now the sole marketer inside a company where the product didn't exist 18 months ago, growth is 45% month-on-month, and their avatar Nelly once fooled a room full of people into thinking she was real. Then Nelly crashed the Girls Who Prompt call. Live.This conversation is less about whether AI avatars are impressive and more about the harder question every company is quietly circling: where does the first layer end, and when does the human have to step back in?In this episode we discuss:What a real-time AI avatar actually is — and what makes Nelly different from a chatbot, a safety video, or a deepfakeWhy users learning a language with an AI avatar outperform peer-to-peer learners — and why feeling less judged is the whole reasonThe "first layer" question: where AI contact ends and the human must take over (and why Saniya believes that line still matters deeply)Europe vs. the rest: why GDPR-first, ethics-first avatar design is Beyond Presence's founding philosophy — not just a compliance checkboxWhy building your own avatar is starting to look a lot like the music industry — with royalties, licensing deals, and real contracts for real facesThe campaign where Beyond Presence asked people to spot the real human in the video — and most of them got it wrongOn imposter syndrome: how Saniya has made "I know nothing about this industry" her actual career strategy — across FinTech, food delivery, dating apps, and now AI avatarsA reminder for anyone who feels behind the curve: Saniya has started from zero in every single industry she's entered. She delivers anyway. The not-knowing isn't the obstacle. It's the method.Meet the guest: • Saniya Vardak — Head of Growth at Beyond PresenceMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and storyteller interested in AI and passionate about digital marketing, books, movies and learning.Meet the team:🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel.

What happens when AI quietly takes your clients, breaks your business model, and forces you to rebuild everything from the inside out? You stop fighting it. You learn Claude Code. And you build a better company.In this episode of Girls Who Prompt, Karin and Ave sit down with Stefanie Janssen, Co-Founder and CEO of MarchiteQ — an AI/Tech-first marketing agency for paid ads, GEO, data and automation, and a 2026 European Search Awards finalist. With 10+ years in performance marketing, Stefanie thought she was building the dream: smaller clients, more autonomy, no stakeholders. Then her clients started leaving her for custom GPTs sold to them for €800. What she did next is the real story of this episode.This conversation is less about the tools and more about the deeper tension every marketer is quietly sitting with: what do you do when the playbook you mastered for ten years suddenly stops working  and AI is the one rewriting the rules?In this episode we discuss:Why Stefanie calls AI "a curse and a blessing at the same time" — and what it uncovered for herThe "survival client" problem nobody in agency-land wants to talk about (and why you attract what you are)How she went from zero to building her own MCPs for Google Ads, GA4 and GTM in two weeks — and why she skipped buzzword YouTube and learned from developersWhy the algorithm "going off track" is the real reason most paid campaigns silently break The death of browser tracking, the rise of server-side, and why most businesses are running on 50% of their actual dataWhy GEO and paid ads are quietly merging. And what the next ad format will really look like (spoiler: citations and recommendations)The MarchiteQ thesis: Create,  Measure, Scale, Automate — and why most agencies skip the first twoWhere AI absolutely cannot replace humans yet — and why "AI never says no, and AI never stops" is both its superpower and its biggest riskA real story of an autonomous AI agent experiment that ended in chaos — and what it teaches us about the value of human "no"The human spark, the soul, intuition — and why Stefanie believes the most replaceable marketers are the ones not using their full skill setA reminder for anyone feeling behind: Stefanie was overwhelmed too. She thought she'd lost a year. It actually took her two weeks to catch up. The door is more open than the algorithm wants you to believe.Meet the guest:Stefanie Janssen — Co-Founder & CEO of MarchiteQMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and storyteller interested in AI and passionate about digital marketing, books and learning.Meet the team:🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel.

Ave and Karin are back for a two-of-us catch-up. No guest today, just yapping about everything that's shifted in the past few months.Ave shares why she moved her daily work from ChatGPT to Claude, how Cowork connectors and Skills are reshaping her work and some extra projects with competitor research and AI visibility audits, and why Whisper Flow turned her home into "a podcast all the time." Karin opens up about closing the AioraLume chapter. What six months of building taught her, why timing matters more than the idea, and how fast the technology has outgrown what she built.They also dig into:The four big AI leaps of the past six months (reasoning, agents, robotics, automated science)FOBO : the new "fear of becoming obsolete" hitting peopleWhy leadership and quality obsession are the most future-proof skillsMark Zuckerberg's AI avatar reportedly running performance reviews at MetaNotebook LM, Gamma, and whether general LLMs will eat the niche toolsThe bigger shift: from an information society for humans to one written for machinesHonest, a little messy, full of practical tips.Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and storyteller interested in AI and passionate about digital marketing, books and learning.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel

In this episode of Girls Who Prompt, Karin and Ave sit down with Jovana Paroški, Customer Success professional at Otterly.ai - one of the first platforms built to track how brands appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot. Jovana's path here was anything but straight: English literature graduate, teacher by training, pandemic-era SEO convert, three years at SEMrush marketing platform and now, someone who lives at the exact crossroads of AI visibility and very human customer relationships.This episode is less about tactics and more about the two questions every marketer and business owner is quietly asking right now: how do I get AI to notice me? (marketing) And what happens when AI handles my customers badly? (CS)In this episode we discuss:What GEO (Generative Engine Optimization) is  and why the shift from Google to AI search is already happening faster than most people realiseHow Otterly.ai helps brands track and improve their visibility in AI-generated answersThe sources AI actually cites: why PR is having a comeback, why Reddit keeps showing up, why long YouTube videos beat Shorts and why LLMs.txt is not worth your time right now (Otterly ran the experiment)Free content tips anyone can apply today:  key takeaways, FAQs, question-based headings to make AI more likely to surface your contentHow AI handles 60% of Otterly's customer support, and the 40% where Jovana still has to step in  including the caps lock ruleWhy 75% of people still want to speak to a human, and what that means for the future of customer successHow to build and train your first support bot — starting with FAQs, not fictionWhat Jovana actually sees coming in five years: more AI roles, fewer tier-one tickets, and maybe,  just maybe,  the idea of taking your own AI from job to jobThis episode is for anyone building a brand, running a support team, or trying to figure out where the human still wins. In search and in service.PS: You'll also hear why Jovana built an AI finance tracker connected to her Google Sheets — and why she quietly deleted it once she saw the numbers 😅Meet the guest:Jovana Paroški — Customer Success at Otterly.aiMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy: audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel

In this episode of Girls Who Prompt, Karin and Ave sit down with Denise Reffelmann, Product Owner of Ava - Commerzbank's AI-powered video avatar and virtual banking assistant. Ava isn't your usual chatbot. There's a real actress behind her, end-to-end banking services under her belt, and already more than 30,000 real conversations with real customers. PS: yes, there was an actual casting process.This episode is all about what happens when a major bank bets on making digital feel human again,  and actually pulls it off.In this episode we discuss:How the idea for Ava started at a trade fair and became a first-mover product in European bankingThe casting, the customer testing, and why,  against all expectations, a woman in a suit wonWhy 75% of cases are now resolved autonomously, without a call to customer service or go on spotThe chit-chat feature: the customers who use Ava just to have someone to talk to, for example ask her favorite book (and yes, some flirt with her)What the agentic future of banking looks like — and how Commerzbank is already thinking aheadDenise's own path from corporate communications to product owner of one of Europe's boldest banking AI productsPS: There's also a fun moment where Ave meets Ava Meet the guest:Denise Reffelmann-  Product Owner of Ava at Commerzbank Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel

In this episode of Girls Who Prompt, it's Karin and Ave,  catching up after a while apart, comparing notes on what's changed, and going wide: from the figure skating rinks of Cortina to the boardrooms of Europe that still haven't woken up.This episode is less about which AI tool wins the race and more about two women figuring out  in real time  what it means to actually live with AI. The anxiety, the wonder, the wine.In this episode we discuss:What Claude Cowork actually is  and why Ave started to use it. And calls it as a Marketing Buddy. The wine-tracking app Ave vibe-coded with her boyfriend, inspired by a GwP guestAI at the Winter Olympics: figure skating judging, ice hockey predictions, and what's still gloriously humanWhy there may be only 10 places in the world that can host Winter Olympics by 2040Parenting in the AI era  screen time limits, cognitive development, and what a Silicon Valley VC dad thinks your kids should do instead of universityThe LinkedIn FOMO spiral: Ave's honest confession about AI anxiety  and how she's managing itClaude's "2% market share"  and why that number is almost completely misleadingEurope's biggest AI blind spot: why enterprise leaders are delegating AI strategy to IT and hoping for the bestMistral Le Chat and why European small language models might quietly be the most sensible choice for businesses💡 Fun fact before you go: Do you know who Claude is actually named after? The answer is discussed in the episode!This one is for anyone who's ever felt behind on AI  and needed a reminder that curiosity is still the only real edge.Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel

Is the future of AI really about bigger models… or smarter ones?In this episode of Girls Who Prompt, Karin and Ave sit down with Red Boumghar,  AI and space technology expert,  to explore how artificial intelligence is evolving beyond the hype.Red shares his journey from physics into AI and space technology, including early machine learning experiments long before AI became a global buzzword. From working with the European Space Agency to building new ideas around data infrastructure, he offers a rare long-term perspective on where AI is actually heading.But this conversation quickly goes bigger.In this episode we explore:Why small language models might be the future of AIWhether Europe can realistically compete in the global AI raceWhy data centers and energy infrastructure may matter more than the models themselvesHow AI agents could reshape how we workAnd what happens to society if we outsource too much thinking to machinesRed also challenges the mystification around AI reminding us that behind the hype, machine learning is still about understanding systems, data, and human choices.Because the real question might not be how powerful AI becomes…but how thoughtfully we decide to use it.This episode is for anyone curious about where AI is heading. From infrastructure and innovation to ethics and society.Meet the guest:• Red Boumghar - AI expert and the founder of CelesticalMeet the hosts:Karin Nemec, the founder and executive learning learning the leadership and AI Ave Annuk,  marketer and storyteller interested in AI and passionate about digital marketing, books and learning.  Meet the team: 🎵 Post-production, editing & music by Vincent Roy - audio expert, sound designer and composer.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

In this 💃🏼Women’s Day special💃🏼 episode of Girls Who Prompt, Karin and Ave sit down with Maja Završnik, co-founder and CMO of SheAI, a growing community helping women explore and learn artificial intelligence.Maja shares how she entered the world of AI herself, the moment she realised women risk being left behind in the AI revolution, and why she decided to build a movement focused on accessible AI education.We talk about confidence, skills, and the real barriers women face when entering the AI space but also the huge opportunities AI creates for women entrepreneurs, marketers, and professionals.This conversation is about curiosity, courage, and making sure women actively shape the future of AI.In this episode we discuss:• How Maja’s journey led her from traditional marketing to AI and AI-powered marketing• Why communities like SheAI are important right now• The confidence gap vs. the skills gap in AI• Practical ways women can start using AI today• How AI can support female founders and entrepreneurs💡 Women’s Day Power Round: What is one thing every woman should try with AI this week? Maja has a clear answer.Whether you're AI-curious or already experimenting with tools, this episode — dedicated to female AI power is an invitation to start exploring and shaping the future.Meet the guest: Maya Završnik - co-founder and CMO of SheAI. Join the SheAI community!Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk,  marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy - audio expert, sound designer and composer.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

AI is moving at lightning speed.But should leadership move just as fast?In this episode of Girls Who Prompt, Karin and Ave sit down with leadership and organizational change coach Elar Killumets to unpack what AI really means for managers, teams, and company culture.This episode is more about what happens to leadership when decisions get automated, speed becomes default, and thinking gets outsourced, less “which tool saves you 30 minutes.”We explore questions like:Is AI actually changing leadership or just making old management models more efficient?What happens to responsibility when AI supports (or shapes) decisions?Can AI be a coach, a thinking partner, even an empathetic mirror?And what breaks if leaders move too fast?Elar shares why systemic thinking matters more than ever in an AI-driven world  and why slowing down might be the most radical leadership move right now.We also touch on burnout, ethics, accountability, and the uncomfortable truth: AI can accelerate growth… but it can also accelerate dysfunction.This episode is for anyone in a leadership role and for anyone trying to understand their manager in the age of AI.Meet the guest:• Elar Killumets, https://killumets.ee/ Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk,  marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy - audio expert, sound designer and composer.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

Is (and how) AI really transforming banking or are we just adding smarter tools to the same conservative system?In this episode of Girls Who Prompt, Karin and Ave sit down with Mart Roosimägi, banking strategist and AI leader, to talk about what AI actually means inside large financial institutions.Mart shares his journey into AI, how banks are navigating innovation under heavy regulation, and why AI is a means to an end not the end itself. We explore the tension between speed and governance, innovation and customer trust, experimentation and coherence.Banking touches us both, even if we are not from the financial sector so we dig into strategy, power dynamics, and what leadership looks like when technology reshapes the rules. We discuss:● Why AI adoption is more about coherence than hype● The real opportunities and limits of AI in banking● How customer experience remains the core competitive edge● Security, regulation, and why guardrails can actually increase speed● How AI could shift power structures inside financial institutions● The future roles in banking and what leaders must understand about technologyThis episode is great listening for anyone curious about how AI works inside complex organizations  and what it takes to balance innovation with responsibility.PS: you will also hear about Mart’s super cool (and literally HOT) secret passion ;)Meet the guest:• Mart Roosimägi -  Head of AI Scaling and Strategy in  Swedbank BalticsMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk,  marketer, storyteller and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy - audio expert, sound designer and composer.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

How is AI quietly reshaping how we lead, manage, and build companies?In this episode of Girls Who Prompt, Karin and Ave catch up after a while and share their learnings and “aha” moments. Ave is deep in the vibe-coding zone, rediscovering how creative it feels to build (almost) anything with AI. Lovable really is just lovable! Karin has added a few fresh certificates to her name — and continues her real-life experiment of collaborating with Aiora Lume (if you’re new here, go back to Episode #1 😉).But this conversation goes beyond tools and productivity hacks.We dive into the management side of AI beyond hype, beyond shiny new apps.What does it actually mean to integrate AI into a company not as a side experiment, but as part of strategy, leadership, and daily decision-making?This is not a “which tool is best” episode. This is a “how do we lead in an AI world?” episode.We discuss:Why AI adoption is more about management than technologyThe uncomfortable truth about data qualityWhy leaders must rethink collaboration between human and machineEthics, responsibility, and where we draw the lineSelf-management in a world where AI can outpace your thinkingAI can accelerate innovation.But without leadership, clarity, and good data it simply accelerates chaos.Meet the hosts:Karin Nemec -  the finance brain and founder exploring the fine line between human trust and machine decisions.Ave Annuk -  LinkedIn — marketer and experimenter curious about how AI changes everyday work — and everyday risks.Meet the team:Vincent Roy - Post-production, editing & music📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel

In this episode of Girls Who Prompt, Ave and Karin sit down with Urmo Keskel, cybersecurity expert and founder of Phishbite, to talk about what happens when AI meets trust and starts to break it.We explore how AI is changing both sides of cybersecurity: from faster, more convincing phishing attacks to AI-powered defenses designed to stop them. Urmo shares real-world stories from the front lines, how attackers think, where humans still fail, and why “just trust the system” is no longer a safe strategy.We also talk about why phishing still works, how user awareness really changes outcomes, and what small businesses often underestimate when it comes to cyber risk. Urmo reflects on building a cybersecurity company in an AI-driven world  where AI genuinely helps, where it’s risky to rely on it, and why healthy skepticism is becoming a digital skill.In this episode, we dig into:How AI is reshaping cyber attacks and defensesWhy trust is shifting — and skepticism mattersWhat attackers exploit in human behaviourWhere AI helps, and where humans still matterWhy small businesses are increasingly targetedIf you work online, use AI tools, or just want a clearer picture of how cybersecurity is evolving in the age of AI, this episode offers a grounded, practical perspective.Meet the guest:Urmo Keskel -  cybersecurity expert and founder of Phishbite, working on AI-powered security awareness and phishing prevention.Meet the hosts:Karin Nemec -  the finance brain and founder exploring the fine line between human trust and machine decisions.Ave Annuk -  LinkedIn — marketer and experimenter curious about how AI changes everyday work — and everyday risks.Meet the team:Vincent Roy - Post-production, editing & music📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel

In this episode of Girls Who Prompt, Ave and Karin sit down with Mart Laus, a platform engineering leader working at DocPlanner, to talk about software development, AI, and healthcare.Mart shares his path into tech, how AI has actually changed day-to-day software development, and why today’s AI tools are less about replacing teams and more about empowering them. We talk about what it really means when “everyone can be a developer,” where AI genuinely helps and where it still falls short.The conversation goes deep into healthcare: why it’s such a hard space to build software in, how doctors relate to technology, and where AI can realistically make systems more efficient without breaking trust. In this episode, we dig into:How AI is changing software development in practice, not just in theoryWhat “everyone can be a developer” really means for teams and qualityWhere AI is overestimated and where it’s still underestimatedWhy healthcare remains one of the hardest industries to build software forHow doctors adapt to new technologies (and why change is slow)The role of data privacy and trust in AI-driven healthcare systemsHow to balance regulation and innovation without breaking progressWhat the future of work could look like in an AI-driven worldIf you’re building software, working with AI, or trying to understand how technology is reshaping healthcare from the inside, this episode offers a practical, no-nonsense perspective from someone who’s actually building it.Meet the guest:• Mart Laus -  LinkedIn. Mart suggests to try out HaveIBeenPwnedMeet the hosts:Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response.Ave — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

In this episode of Girls Who Prompt, Karin and Ave sit down with Linda Võeras, Investment Manager at Karma Ventures, to talk about what actually matters when building and backing deep-tech startups in the AI era.Linda shares her path from creative editorial work into venture capital, and how that experience influences the way she looks at founders, teams, and technical ambition today. We discuss how deep tech has shifted from hardware-led innovation toward software and AI, why teams still matter more than technology alone, and how investors try to tell real progress apart from AI hype.The conversation also touches on company building, leadership, and long-term responsibility, including why diversity in decision-making roles plays a practical role in shaping better technology.In this episode, we dig into:How VCs evaluate AI and deep-tech startups beyond the buzzwordsWhy strong teams still matter more than strong techHow AI is reshaping what “deep tech” means in practiceThe challenges founders face when adopting AI earlyWhy communication and storytelling still matter in technical fieldsThe role of diversity in building resilient companiesIf you’re building, investing, or trying to make sense of where AI-driven startups are heading, this episode offers a grounded investor perspective.Meet the guest:• Linda Võeras -  LinkedIn.  Investment Manager at Karma VC, working closely with early-stage deep-tech software founders across Europe.Meet the hosts:Karin Nemec - LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk - LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

In this episode of Girls Who Prompt, we sit down with Karl-Gustav Kallasmaa, AI entrepreneur and CEO of Attensira, to talk about what actually happens when AI meets marketing, startups, and decision-making.Karl shares his journey building AI-driven products, why he uses AI to validate his own thinking, and why blind trust in AI can be more dangerous than not using it at all. We dig into the pressure marketers face today, the fight for visibility in an AI-saturated world, and why content quality, not volume, still wins.If you’re building a startup, working in marketing, or trying to make smarter decisions with AI — this one’s for you.We also dig into: Why AI can be dangerous if you outsource your thinkingHow founders use AI to validate decisions, not make themWhen to trust the math — and when not toThe growing pressure on marketers to deliver more with fewer resourcesWhy visibility beats volume in AI-driven content strategiesUsing multiple AI tools to sharpen focus instead of creating chaosMeet the guest:Karl-Gustav Kallasmaa — LinkedIn, and his founded Attensira - tool for marketers who want to be visible in AI era. Meet the hosts:Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response.Ave — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

Happy 2026 for all the listeners of "Girls who prompt!" 🥳In this conversation, we sit down with Tom Maryniarczyk, a seasoned AI and data platform leader with deep roots in global retail and e-commerce. From leading data and digital transformation initiatives at Walmart Canada and The Home Depot to his current work at Pet Valu, Tom has been building and scaling data-driven systems long before AI became a buzzword.We talk about what actually makes AI work in retail (spoiler: it’s not just fancy tools), why data quality remains the biggest blocker, and how AI is evolving from a helpful “assistant” into something much bigger- agentic commerce, where AI agents may soon shop, decide, and act on our behalf.This episode is practical, honest, and grounded in real experience, including what fails, what scales, and what retailers need to get right before jumping on the AI hype train.In this episode, we cover:Why data foundations matter more than AI modelsHow AI tools are becoming usable for non-technical teamsWhat agentic commerce really means for consumers and brandsHow AI reduces friction across the shopping journeyWhy failure is part of building meaningful AI systemsIf you’re curious about the future of shopping, AI in retail, or how data turns into real business impact, this one’s for you.Meet the guest:Tom Maryniarczyk — LinkedIn.Meet the hosts:Karin Nemec— LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

In this year-end wrapping (and yapping) episode, Karin Nemec and Ave Annuk look back at the journey of Girls Who Prompt that started from September 2025: what surprised them, what worked, what didn’t and how AI quietly became part of their everyday work and creativity.They talk honestly about audience feedback, guest highlights, the AI tools they actually use, and why good input still matters more than any tool. You’ll also hear personal reflections, creative doubts, small wins, and intentions for the year ahead  without pretending AI has all the answers.This episode is a pause, a reset, and a reminder that creation beats perfection.✨ Expect reflections on:Building a podcast that outlived the average lifespanWhy 70% of the audience being women really mattersHow AI supports creativity (but can’t replace feeling)Marketing, tools, learning curves, and small “aha” momentsNew year intentions: personal and professionalThank you for listening, experimenting, and staying curious with us. Happy holidays  and see you in the next chapter. 💫We have a banger guest for the 1st episode of 2026!Meet the hosts:Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response.Ave — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

In this episode, we sit down with Slovak filmmaker Maroš Pulščák to explore the question everyone in Hollywood, indie cinema, and film school group chats is arguing about: Can AI ever feel like real cinema?Maroš walks us through his journey from a kid obsessed with movies to becoming a director working across documentary and fiction. We talk about how AI is creeping into filmmaking, from writing tools to production workflows, and where Maroš thinks technology still completely fails: it can’t create a feeling.We dive into his creative process, why documentaries need a story as strong as fiction, and how lived experience creates a film more than any model ever could. We also get into:What AI gets hilariously wrong about himWhether filmmakers should feel threatened or excitedWhich roles may shift, and which ones AI will never touchHow audiences decide what feels “real” in an AI-made worldWhy every filmmaker should still have a financial backup planHow community and collaboration keep this industry aliveMaroš also shares his Christmas-season movie recommendations - some classics and some more unique ones 🎄Curious, sceptical, or somewhere in between? Hit play. 🎬✨Meet the guest:Maroš Pulščák — LinkedIn, Instagram, his website. Write him to connection and seeing his movies. Meet the hosts:Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response.Ave — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

10th episode of Girls who Prompt 🥳!In this episode of Girls Who Prompt, we sit down with Kaia Gil — mother, communicator, and PR advisor who has spent her career choosing words carefully (and teaching others to do the same).Together, we look at how communication has really changed over the past decade. We talk about how the role of PR is shifting towards trust-building, what trust even means when fake news spreads faster than facts, and how to notice the moments when AI is starting to sound a little too… AI.We dive into:● How communication and PR are evolving in the AI era — and why trust now defines reputation● Why meaning matters more than ever when anyone can generate thousands of words in seconds● How to recognise when AI is being overused (and why your audience always feels it)● What companies can do to stay credible when misinformation moves at algorithm speed● How personal brands can stay human, real, and grounded in a world of copy-and-paste voicesAnd yes — we also ask Kaia how her own relationship with words has changed, and how she navigates authenticity, visibility, and truth at a time when the line between real and artificial gets thinner every day.Meet the guest:Kaia Gil — LinkedIn, baltic id agencyMeet the hosts:Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response.Ave — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy- LinkedIn.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

In this episode, Karin asks Ave a question that more and more founders, creators, and professionals are quietly struggling with:How do AI change marketing and how you stay visible when AI changes how people search, learn, and pay attention?We talk about what’s actually shifting in human behaviour, from how people discover things to why personal brands suddenly matter more than job titles.Ave breaks down what’s (and how) changing in visibility, content, and trust, while Karin brings the founder angle: what this means for careers, companies, and showing up online when AI is doing half the talking.We dive into:How people really find you now (hint: it’s no longer one channel)Why your digital footprint matters even if you’re not “building a brand”How to start using AI in marketing or promoting yourself?How really good ideas are born :)Meet the hosts:Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response.Karin’s reccommendations: Human First, AI driven industryMeta AR work trainingsAve — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Ave’s movie recommendation about AI relationships- HerMeet the team: 🎵 Post-production, editing & music by Vincent Roy📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

Karin just got back from  AI Week Frankfurt 2025We unpack what mattered beyond the hype and headlines—who predicted doomsday, who stayed optimistic, and what actually ships on Monday.Karin’s highlights:VR safety training that builds real muscle memoryFinance & health: new changes you’ll feel at workMarketing with AI (and a human heart)Ray-Ban Meta glasses that speak different languagesMeet the hosts:Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response.Karin’s reccommendations: Human First, AI driven industryMeta AR work trainingsAve — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Ave’s movie recommendation about AI relationships- HerMeet the team: 🎵 Post-production, editing & music by Vincent Roy📧 Write us: [email protected]…and plenty more hall-way wins and “hmm” moments💬 Join the discussion and suggest guests in our WhatsApp channel.

In this episode of Girls Who Prompt, we sit down with Iman Ismail-Martens — ex-finance pro turned AI coach, a multilingual builder, and the woman bringing vibe coding (plan → prompt → ship) to real teams who want results, not buzzwords.Iman shares concrete tools and mindset shifts, and we talk about:What “vibe coding” actually is — and how non-coders can ship a real MVP in a weekendHer pivot from project finance to practical AI (and the habits she kept from finance)Coaching wins and worries: what women in Germany’s conservative orgs tell her off-micFrom fear to first build: how she turns “I’m late” into “I shipped”Tiny projects you can start tonight (that aren’t another to-do app)Meet the guest: ⁠Iman Ismail-Martens — LinkedIn⁠AI for non techies: ⁠FreeSma⁠Iman’s suggestions:Learn with Elements of AIDo your website with GammaMeet the hosts:⁠Karin Nemec ⁠— the finance brain and founder exploring the fine line between human emotion and machine response.⁠Ave Annuk⁠⁠ — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: ⁠🎵 Post-production, editing & music by Vincent Roy⁠.📧 Write us: ⁠[email protected]⁠ 💬 Join the discussion and suggest guests in our WhatsApp channel.

In this episode of Girls Who Prompt, we sit down with Indrek Seppo — one of Estonia’s leading AI experts, a teacher, a dad, and someone who’s been working with AI for more than a decade (back when ChatGPT wasn’t even a dream).Indrek shares some tools and practical tips and we talk about:Why AI fascinates him — and what really gets people to move from curiosity to actionTakes into moments from real AI experimentsWhether AI makes our brains lazier or finally frees them for better thingsThe promises (and pitfalls) of AI in schools — and how teachers, parents, and students can keep up.Oh, and yes — whether he’s already teaching AI to his kids.Meet the guest:Indrek Seppo — seppo.ai Indrek's suggestions:Follow Ethan Mollick for AI newsCheck out Google AI StudioMeet the hosts:Karin Nemec — the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team:🎵 Post-production, editing & music by Vincent Roy.📧 Write us: [email protected]💬 Join the discussion and suggest guests in our WhatsApp channel.

In this episode of Girls Who Prompt, we tackle our first listener-suggested topic — AI in personal finance. With Christmas (and spending season) around the corner, we go straight for the question everyone’s secretly asking: “Hey AI, how do I get rich?” 🤑What starts as a joke quickly turns into a real conversation about how AI can help you make smarter money decisions — and where it’s still wiser to trust your human instincts (and maybe a little Excel). We also dive into what money really means to us and new generation — beyond numbers and net worth.Karin’s take: finance brain on full power. She shares how she actually uses AI in her own money management, what’s worth trying, and what to never outsource to a chatbot.Ave’s take: the marketer’s curiosity, asking the sharp questions about money, values, and how much we can really “delegate” to tech.💬 How are you using AI to manage money — or not at all? 👉 Join the discussion in our WhatsApp channel.Meet the hosts:Karin — LinkedIn — the finance brain and founder exploring how AI is changing the logic of money and investing.Ave — LinkedIn — marketer and creative experimenter seeing what happens when curiosity meets spreadsheets.🎵 Post-production, editing & music by Vincent Roy.📧 Write us: [email protected]

From AI lovers to virtual best friends - the line between technology and emotion is getting blurry.In this episode of Girls Who Prompt, Karin and Ave talk about what happens when algorithms start filling human roles: partners, friends, and even soulmates.We explore AI lover apps, the friend.com subway ads that created lot of buzz , and the growing question — can an AI really feel anything back, or are we just training ourselves to bond with code?Karin’s take: AI and consciousness — does it actually have one, or are we just wired to connect with anything that listens?Ave’s take: on passive consumption vs. active creation — when does curiosity become emotional outsourcing?And a few stories, lots of discussion that make you wonder whether we’re the ones shaping AI... or it’s quietly shaping us.💬 What do you think - could you ever fall for an AI? Or have thought of AI lover 👉 Join the discussion in our WhatsApp channel or write us!Meet the hosts:Karin — LinkedIn — the finance brain and founder exploring the fine line between human emotion and machine response.Ave — LinkedIn — marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.🎵 Post-production, editing & music by Vincent Roy.📧 Write us: [email protected]

The world of work is changing faster than ever - and learning might be the only real job security left.In this episode of Girls Who Prompt, Karin and Ave talk about how technology is reshaping careers - which roles are fading, which are evolving, and how to stay relevant when skills have an expiry date.We explore real scenarios, share personal takes, and drop a secret formula for reaching the C-level in the age of AI (No coding included ).Oh, and we hear the latest hot takes about Karin working together with Aiora Lume, her AI co-founder.Meet the hosts:Karin — ⁠LinkedIn⁠ — the finance brain and founder exploring how AI can scale thinking, not just automate it.Ave — ⁠LinkedIn⁠ — marketer and experimenter testing if AI can actually help reclaim time without killing the fun of doing things herself. (Bookaholic!)💬 What’s your take — is constant learning exciting or exhausting?Join the discussion in our ⁠WhatsApp channel⁠ — share your ideas, wins, or AI fails.🎵 Post-production, editing & music by ⁠Vincent Roy⁠. 📧 Write us: ⁠[email protected]

We all wanted AI to save us time - not run our lives. But can it actually help us work smarter and live better?In this episode of Girls Who Prompt, we talk about how AI assistants can step in to handle the long, boring, and brain-draining parts of work and everyday life — freeing space for creativity, focus, and maybe even a break.And yes, we also check in on Karin’s latest adventure — her venture launch with with  her AI co-founder.Meet the hosts:Karin — LinkedIn — the finance brain and founder exploring how AI can scale thinking, not just automate it.Ave — LinkedIn — marketer and experimenter testing if AI can actually help reclaim time without killing the fun of doing things herself. (Bookaholic!)We talk about:The real ways AI can take over time-consuming work.How it helps in daily life tasks and who owns AI at work.Where we still draw the line between help and over-help.💬 What would you hand over to your AI assistant if you could?👉 Join the discussion in our WhatsApp channel — share your ideas, wins, or AI fails.🎵 Post-production, editing & music by Vincent Roy.📧 Write us: [email protected]

What if your next startup co-founder wasn’t human… but AI?In this episode of Girls Who Prompt, we dive into the idea of “AI as your co-founder.” Karin shares her experience as a founder and explores how artificial intelligence might reshape the startup scene - from decision-making and research to strategy, creativity, raising money and beyond.But can AI really take the role of a co-founder, or is that just wishful thinking?Karin’s take: where AI could make life easier for founders (and where it hits hard limits).Ave’s take: why she’s not fully convinced... yet. And a real challenge, experiment Karin decides to take on after this conversation.💬 What do you think — would you trust AI as your co-founder?👉 Join the discussion in our WhatsApp channel.This is only Episode 1 — and we’re just warming up. Expect more unfiltered conversations about how AI is sneaking into everyday work, creativity, and the startup grind.Meet the hosts:Karin — LinkedIn — finance brain, founder, and visionary testing how AI could change the rules of entrepreneurship.Ave — LinkedIn — marketer with too many side notes, always questioning if AI is really as clever as it claims.🎵 Post-production, editing & music by Vincent Roy. Write us: [email protected]

Two women, two mics, and way too many AI experiments.In our intro episode, Karin and Ave share who we are, why this podcast exists, and what you can expect from Girls Who Prompt.Welcome to the very first episode in a space where curiosity meets technology (and where we definitely don’t pretend to have all the answers). And yes, where Ave & Karin meet AI.This is our “press record” moment:Karin — the finance brain, founder, and visionary testing what AI means for business and big ideas. Meet Karin on LinkedInAve — the marketer with too many side notes, always asking how AI can make work easier, life smarter (and sometimes funnier). Meet Ave on LinkedInWhy Girls Who Prompt matters right now.Who we’re actually talking to (spoiler: people like us — curious, not coding robots in their basements).What pushed us to finally start — curiosity, a bit of frustration, and the joy of experimenting.💬 Got questions, stories, or even your own AI “oops” moments?👉 Join our WhatsApp channel and jump into the conversation.This is just the start — expect AI news, experiments, real use cases, and honest chats about what works (and what doesn’t).🎵 Post-production, editing & music by Vincent Roy. Write us: [email protected]