14. Love as a Sales Strategy

How can we have a business podcast without talking about sales? As it turns out, we used to do sales all wrong - so we take this opportunity to really understand the drastic difference between how we used to approach sales vs. how we now apply a little LOVE to the process.   Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.