PODCAST · business
Love as a Strategy
by Softway
A podcast that brings humanity to the workplace.Each episode of LAAS busts the doors off topics that most business leaders shy away from in the workplace. Ready to have important conversations to drive real change in your organization? It starts with love. Let us show you how.
Episodes
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S2E013 - Love as a Behavioral Insight Strategy with Leon Morales
In this episode of Love as a Strategy, host Jeff Ma sits down with Leon Morales, President and Chief Energy Officer at DNA Behavior International. Leon is a U.S. Air Force veteran with a long corporate career in finance, technology and operations at Cox Communications. He explains why…
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S2E012 - Love as a Service-Centric Strategy with Vasanthan Ramakrishnan
In this episode, we sit down with Vasanthan "Vas" Ramakrishnan—entrepreneur, technologist, human rights advocate, and founder of Ascent HSI Advisory Partners. Vas shares his personal journey as a first-generation immigrant to the US, reflecting on how overcoming major hardships—including a...
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S2E011 - Love as a Relationship Strategy with Alexis Dennard
In this episode of Love as a Strategy, we welcome a dynamic people-first corporate leader, Alexis Dennard, to discuss how bringing humanity, empathy, and authenticity into the workplace can transform organizational culture. With over 25 years of experience leading complex, large-scale supply…
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S2E010 - Love as a Difficult Conversation Strategy with Bruce Mayhew
In this episode of Love as a Strategy, host Jeff Ma sits down with veteran leadership coach Bruce Mayhew to dismantle the fear surrounding difficult conversations. Drawing on insights from his new book, The Path of an Inspired Leader, Bruce explains why these moments aren't about conflict—they…
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S2E009 - Love as an Accountability Strategy with Patrick Lyons and Patsy Feeman
In this episode of Love as a Strategy, host Jeff Ma talks with leadership experts Patrick Lyons and Patsy Feeman of The Lyons Group about reframing the frustrating issue of accountability. Patrick argues that accountability is a "mirror," not a hammer, stressing that leaders cannot hold people...
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S2E008 - Love as a Third Element Strategy with Randy Lyman
In this episode, we speak with Randy Lyman, a physicist, multi-time founder, and author of The Third Element, to explore how leaders can find clarity and fulfillment by embracing emotional awareness instead of choosing between logic and empathy. Randy shares his personal journey from a strictly...
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S2E007 - Love as a Transformational Strategy with Matt Marcotte
In this episode we sit down with leadership coach and C-suite veteran Matt Marcotte (Apple, Salesforce, Gap) to explore how to truly unleash human potential. Matt challenges conventional organizational thinking by arguing that humans are wired to lead with Heart, Head, and Hands—feeling first,...
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S2E006 - Love as a Change Strategy with Brad Fideli
In this episode, Jeff Ma talks with Brad Fideli, Director of HR at NTN Bearing Corporation, about the often-overlooked "people element" of large-scale organizational transitions. Using his company’s recent headquarters relocation as a case study, Brad explains how to move beyond stagnant email...
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S2E005 - Love as a 100% Responsibility with Blake D. Bauer
Leaders, stop the blame game. Host Jeff Ma welcomes executive coach and international bestselling author of You Were Not Born to Suffer, Blake D. Bauer, to discuss a radical approach to leadership and change: taking 100% personal responsibility. Blake explains how this shift—away from blame and...
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S2E004 - Love as an Olympic Strategy with Jane Figueiredo
In this episode, we sit down with two-time Olympic champion coach Jane Figueiredo to explore how a strategy of love, compassion, and empathy drives success in high-stakes environments, from Olympic diving to the world of business. Jane shares powerful stories of navigating preparation…
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S2E003 - Love as a Health Strategy with Jeff Tkach
In this episode of "Love as a Strategy," we talk with Jeff Tkach, CEO of the Rodale Institute. Discover the secret to human health hidden right beneath our feet, the connection between "healthy soil, healthy food, and healthy people," and why Jeff believes every human is being called to a...
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S2E002 - Love as a Maven Strategy with Andrea Wanerstrand
In this episode, we talk with leadership strategist Andrea Wanerstrand, founder of A3 Culture Lab, about how to navigate the relentless speed of change in business. Andrea unpacks her Mindset Maven Method (M.A.V.E.N.)—a framework for building confidence, embracing ambiguity with curiosity, and...
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S2E001 - Love as a Change Strategy with Pinaki Kathiari
Join host Jeff Ma as he welcomes Pinaki Kathiari, CEO of Local Wisdom and co-host of the podcast Why does it feel so wrong to be human at work?, for a deep dive into Love as a Change Strategy. In this candid conversation, Jeff and Pinaki explore the discomfort of change, the necessity of putting...
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197. Love as a Showing Up Strategy with Chris Field
In this powerful final episode of the current season of "Love as a Business Strategy," guest Chris Field—founder of Mercy Project, author, and serial disruptor—discusses how he injects humanity and love into every facet of his boundary-breaking career. Chris shares his personal philosophy…
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196. Love as a Classroom Strategy with Dr. John Sanchez
What does it truly take to prepare the business leaders of tomorrow? In this episode, Dr. John Sanchez, an award-winning professor at Texas A&M's Mays Business School, unveils his secret weapon: Love. He'll share his experiences and challenge the conventional wisdom of what it means to be a…
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195. Love as a Healthcare Strategy with Geoffrey Smith
What if love wasn’t soft, but systemic? In a world where employee engagement is treated like an annual event, healthcare strategist Geoffrey Smith challenges us to reimagine it as a daily act of care. This episode is a call to shift—from compliance to compassion, from processes to presence, from...
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194. Love as a Human Connection Strategy with Stuart Knight
What if real connection wasn’t about what you think, but how you feel?In this episode, Stuart Knight dismantlaes surface-level communication and shows us how to move from mind-to-mind chatter to heart-to-heart meaning—at work, at home, and within ourselves.http://humanconnectiongroup.comFollow...
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193. Love as a Belonging Strategy with Claudia Cardozo
Tune in to a heartfelt conversation with Claudia Cardozo on redefining belonging through love and self-awareness. Discover how compassionate leadership begins with the relationship you have with yourself. From surviving to thriving—learn how presence, purpose, and inner healing shape truly...
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192. Love as a Business Strategy with Lummus Technology
What happens when a CEO puts people before process—at every level of the org? Leon De Bruyn, President & CEO of Lummus Technology, shares how culture transformation, radical empathy, and bold leadership helped double revenue in four years. A powerful conversation on replacing fear with trust, and...
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191. Love as a Conflict Strategy with Dan Tocchini
his episode isn't just about managing conflict; it's about leveraging it as a dynamic force for deepening relationships, fostering courage, and driving undeniable growth. Dan and Jeff challenge you to run into the storm of conflict, not away from it, recognizing that delaying difficult...
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190. Love as a Playful Strategy with Trisha Choi
Discover how Trisha Choi transforms leadership through play, vulnerability, and love — inspiring us to reconnect with our authentic selves. From hospital halls to healing spaces, her journey redefines success with joy, humanity, and heart. Give it a listen and feel the shift!...
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189. Love as a Servant Leadership Strategy with John Frey
When teams fail, it’s rarely the process—it’s the people. In this powerful episode, Dr. John Frey reveals how servant leadership, love, and humility fuel high-performing teams in both life-saving volunteer squads and global tech environments. If you’ve ever questioned whether humanity belongs in...
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188. Love as a Connection Strategy with Bodhi Aldridge
n this powerful conversation, Bodhi Aldridge reveals how integrating masculine and feminine energies transforms leadership—masculine energy provides direction and structure while feminine energy fosters connection and creativity, both essential for business success. Leaders who balance both...
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187. Love as a Leadership Strategy with Tim Lupinacci
In a world obsessed with metrics, what if the key to business success was something more... human? Jeff Ma dives into conversation with Tim Lupinacci, CEO at Baker Donelson regarding a human-centered approach as a powerful driver of success.
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186. Love as a Leadership Strategy with Greg Giuliano
In this episode, Jeff Ma sits down with Dr. Greg Giuliano, the author of multiple Amazon bestsellers and a leading voice in leadership development. Greg unpacks his philosophy of 'Ultra Leadership,' focusing on creating environments that foster positive change. Explore practical strategies for...
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185. Love as an Underestimated Strategy with Neena Newberry
In this episode, award-winning speaker, executive coach, and former Deloitte leader Neena Newberry unpacks the barriers that hold women back, the power of self-awareness, and the small but transformative steps to build confidence and influence. She’s dedicated her career to helping women step…
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184. Love as a Self-Acceptance Strategy with Laura Gallaher
Dr. Laura Gallaher is a best-selling author who’s worked with everyone from NASA to Disney. While you’ll find her featured in Forbes or TEDx, she stops by the podcast to drop some wisdom on introspection, fear, and self-acceptance. There’s so much to learn here, so make sure to listen up! Laura's...
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183. Love as an Anti-Racism Strategy with Jill Wener
Dr. Jill Wener is an anti-racism educator, DEI consultant, trauma specialist, allyship coach, and Co-Founder of Conscious Anti-Racism, LLC. She’s helped countless clients learn practical tools to take self-improvement to the next level - and she joins the podcast to share her perspective and...
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182. Love as a Relationship Strategy with Jonathan Rosen
Now, more than ever, in a world full of transactions, relationships are the most important thing to foster. Jonathan Rosen brings his expertise to the podcast, and helps us understand the impact of relationships, and how to build them with customers and teams. Find Jonathan onLinkedIn or connect...
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181. Love as a People-Centered Strategy with Kristi Pittman
As the Senior Vice President of Human Resources at Daikin, Kristi Pittman is at the helm of a very unique and impactful workplace culture. In this episode, she shares exactly what “people-centered management” means, and what it takes to really make it work at Daikin.
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180. Love as a Revolution Strategy with Karl Pettersen
Karl Pettersen spent over 30 years as a recognized leader in finance, and today he is a thought leader and advisor for Fortune 100 companies. He joins the podcast to talk about the disruption needed in the workplace - centered around humanity. http://pettersenonline.com...
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179. Love as a Care Strategy with Rose Ann Garza
Rose Ann Garza is the Chief Human Resources Officer of Kerbey Lane, one of the most iconic restaurants in Austin, TX. Kerbey Lane is definitely known for its food and its vibes, but more than that, it’s known for its people and culture. We sit down with Rose Ann to hear about how the culture of...
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178. Love as a Way out of Chaos Strategy with Irma Neal
Irma Neal believes that every person has worth. In her career and experiences, she has learned a lot from the chaos that surrounded her - an she brings those learnings to this episode. Listen in as she shares those stories, and how she overcame the chaos through love.
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177. Love as a Team Health Strategy with Katie McLaughlin
Katie McLaughlin has a unique approach to her speaking, facilitation, and consulting. In addition to her original method of teaching, she’s also developed a method for leaders to reflect on their “team health”. She joins the podcast to share all about it. Find out more…
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176. Love as a Psychological Safety Strategy with Dr. Jonathan Thorp
We talk about Psychological Safety a lot here on the podcast - but Dr. Jonathan Thorp really gives a new and different perspective on it. This episode will help you better understand what real psychological safety looks like, and why accountability is at the center of it all. Check out more from...
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175. Love as a Gen Z Strategy with Hannah Dannecker
Think you understand the generational divide? Think again. In this episode, Hannah Dannecker shares her insights on Gen Z and how they’re showing up in the workplace. As a Gen Z entrepreneur herself, Hannah has built a business focused on helping organizations and leaders bridge the generational...
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174. Love as an Empathy Strategy with Ravi Singh
Ravi Singh is an expert in UX, UI, Marketing, Development, Product and User Research - but he comes on the show in this episode to help demystify the concept of Empathy. What does practicing empathy look like? How do you empathize with people around what they need vs what they want? He shares his...
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173. Love as a Difficult Conversation Strategy with Michele Phillips
Michele Phillips has over two decades of experience working with some of the biggest companies, guiding leaders with her expertise in happiness and performance. She sits down with the show to zoom in on a topic that many leaders struggle with. This was a great conversation… about difficult...
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172. Love as a Feedback Strategy with Meredith Bell
Meredith Bell is an author, podcast host, and expert in transforming how humans connect with one another. And when it comes to personal interactions, few topics are more discussed and overanalyzed than FEEDBACK. We sit down with Meredith on this episode and pick her brain on what the key to…
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171. Love as a BizLove Strategy with Diane Hare
Diane Hare founded BizLove to solve problems in a different way, and she believes that business and love go hand-in-hand. (imagine that!) She joins the podcast to share her story, her approach, and her success - and it’s an amazing perspective that reinforces everything Love as a Business…
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170. Love as a Life Strategy with Jacob Baadsgaard
Jake has had a long and winding road to success, and through it all he’s learned how to completely transform his perspective on life, work, and relationships. In this episode, he shares his story of having to break down before breaking through, and talks about how you can’t help others if you’re...
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169. Love as a Listening Strategy with Noah Asher
Noah’s story is filled with highs and even more lows. He joins the podcast to share his journey, personal and business - and offers his perspective on what it means to truly listen to others.
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168. Love as a Belief System Strategy with David Greer
David Greer is a lifelong entrepreneur who specializes in helping other entrepreneurs overcome challenges and obstacles in their lives. At the core of so much of his work is the concept of our belief systems, and how our beliefs drive our mindsets and behaviors. David breaks it down expertly for…
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167. Love as a Mental Strength Strategy with Scott Mautz
Scott Mautz literally wrote the book on Mental Strength. If you’re looking to level up your self-awareness, and better understand your mind vs your heart - this is the episode for you. Be sure to get Scott’s free PDF download here: http://www.scottmautz.com/mentallystronggift
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166. Love as a Conversational Strategy with David Bell
David Bell is the Chief Encouragement Officer of Discovery Zone Coaching, and in this episode, he shares what he’s learned (and what he helps others learn) about having meaningful conversations.
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165. Love as a Culture Transformation Strategy with Jasmine Bellamy
Jasmine Bellamy is a pioneer in applying LOVE to business. She is not only a scholar, but also a practitioner - creating the “Courageous Conversations” platform, founding Love 101 Ministries, and being named among Sports Illustrated’s Top 100 Influential Black Women in Sports. In this episode…
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164 Love as a Disney Strategy with George Kalogridis
Oh boy are we excited about this one. Frank is back, and he joins the show to talk about his favorite thing in the world: Disney. We are joined by the former President of Walt Disney World Resort, George Kalogridis. George shares his amazing journey from busser to president, and let’s us in on…
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163. Love as a Wellness Strategy with Kathy Gregory
In honor of mental health awareness month, we’ve invited Kathy Gregory to the show. Kathy is a workplace wellness specialist, and she focuses on instilling a culture of health, well-being, and positive transformation in the workforce. In this episode, we dive into the many aspects of wellness…
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162. Love as a Stepping Through Fear Strategy with Megan Billnoske
So much of our life, from daily decisions to big moments, is controlled or affected by fear. It’s a natural and unavoidable part of being human, but how we decide to address and face our fear can really change the way we understand love as a business strategy. Megan Billnoske is no stranger to...
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161. Love as a Self-Discovery Strategy with Jesse Hernandez
Jesus “Jesse” Hernandez brings a perspective we haven’t had on the show yet - he started his career as a plumber and has worked his way up through the construction industry. And today, he applies his own brand LOVE to help revolutionize the industry.
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ABOUT THIS SHOW
A podcast that brings humanity to the workplace.Each episode of LAAS busts the doors off topics that most business leaders shy away from in the workplace. Ready to have important conversations to drive real change in your organization? It starts with love. Let us show you how.
HOSTED BY
Softway
CATEGORIES
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