14: Marketo's CMO Reveals The Engagement Economy

At one point in our inspiring conversation, Chandar Pattabhiram says "I've always believed that people buy candles not because they need candles, but because they need light." As CMO of Marketo, Chandar brings a floodlight to the world of marketing, leading to an episode of Renegade Thinkers Unite you won't want to miss.  Among his many illuminating ideas, Chandar espouses "engagement marketing" as the only way to overcome the radical shift in power from buyer to seller and proposes that we've entered the "engagement economy." Expecting a conversation about the science of marketing, marketing automation and perhaps the latest applications of artificial intelligence, his focus on engagement, the art of storytelling and advocacy provides a show that is as surprising as it is informative. Listen carefully and you'll discover some of the secrets to not just building customer loyalty but also the kind of brand advocacy that gets your customers shouting your story from the rooftops!