#14 Pricing for Profit 💷 Why Most Tradesmen Are Busy… and Still Broke

If you’re working flat out, knackered every night, and still wondering where the money went…This episode will hit you like a brick. 🧱In this special Pricing for Profit session, Wayne and Andy break down the exact reason most tradesmen are under-earning — and show you how to fix it using real numbers, not guesswork. This isn’t theory.This is the system Wayne uses in his own multi-van heating businesses and the same one Andy used to go from a £65 boiler service to running a fully systemised, highly profitable company in just a few years. 🔥Inside this episode:🧮 Why guessing your prices is destroying your business📊 How to calculate what you must charge just to survive💷 How to work out what you should charge to actually make profit🧑‍🔧 Why most engineers earn the same as employees — but with 10x the stress💥 The truth about “just bung us £40” jobs🧱 Why every business has phantom costs (vans, tools, mistakes, breakdowns, sick days)🚐 Why your van, drills and flue gas analyser must be paid for by the customer — not you📉 How lads charging £60–£70/hour are slowly going backwards every year📈 How to use supply & demand pricing (winter vs summer)🧠 Why mindset is the real reason you’re scared to charge more🔁 How to phase out low-paying customers without blowing your business up🧾 Why software, systems and professional quoting let you charge more🤯 How one decision (like Google Ads or hiring staff) should change your pricesWayne also walks you through his free Pricing Calculator — the tool that shows you:what your business really costs to runwhat you need to charge per hour, day and jobhow much profit you should be makingand what happens when you add staff, marketing or overheadsAndy explains how he charges £199+VAT per hour in the North of England — and why most lads could be charging way more if they stopped copying each other and started using real numbers. 🔥If you want:more money 💷less stress 😮‍💨better customers 🤝more freedom 🏖️and a business that actually works…You have to stop guessing your prices.🎧 Listen now.📊 Use the calculator.🔥 Start charging what you’re actually worth.https://pricing-calculator.offthetools.co.uk/