14. The Importance of Automation

Are you using automations in your business yet? If you answered no, why not? We hear a lot of fears around using this amazing tool to make your life and business easier, and we want to squash them for you right now!In this episode, I’m sharing all the reasons why using automations is SUCH an important part of running a successful business, and why it’s NOT going to make you stale. I promise.  We discuss: How automations won’t make your voice seem robotic...  That the fear you may have around it has a lot to do with your control issues...How using automations will actually free up your time for other parts of your business... How to use things like GIFs and great copy to keep it fun... Why your fear of automations breaking is actually holding you back...Here are some highlights...Automation Doesn’t Have to Be Impersonal “Don't think about automation as this thing that's gonna take your business away from you. It's going to allow you to step away from your business to be able to do other things, but it's not going to be this thing that takes your business and changes it into something it's not.Your Fear of Something Breaking is Just a Control Issue“When you say: ‘I can't use automations because if something breaks, that would just be the end of the world,’ this is deeply rooted in a need for control and need for perfectionism. You’re having a hard time letting go and trusting a system to support you. These are some of those limiting rooted fears that keep us from growing as entrepreneurs, especially in the service-based industry. A way to reframe this is to consider: if you don’t implement automation and systems somewhere along the line, things are already broken.”Fear of What You Don’t Know.“A huge part of the reason that people hired me to help them with their systems and setting up their business to be more streamlined, is this fear that ‘if I implement a system or an automation that I don't know how to use right now, that learning curve will prevent that system from supporting me.’ Listen, this is where you have to trust that hiring the right person or outsourcing to the right person can be a game changer for you as it relates to automation and systems.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit maliquea.substack.com