14: The Success Factor: Is It Working for Your Coaching Business?

Okay, so this may sound corny. And I'm not trying to put you in one of those competitive reality shows. But there truly is a success factor that can be applied to anything in life that YOU want to win at.And when I say win, I mean achievement that comes from passion and commitment, not purely for the sake of fierce competitiveness.Whether you want to succeed at love, sports, or reaching your full potential, you need this factor.Olympians have it in spades. And it's a huge part of the entrepreneurial spirit.If you want to win at your coaching business, you especially need this thing going for you. Why especially? Because growing a successful coaching business is a significant effort and accomplishment. The good of that achievement ripples out into a larger community and positively affects lives.  I think that small business is the territory for heroes. And it's an apt place to grow your full potential. It's incredibly rewarding to succeed at business and it will bust your ass on the way there. And, you'll be all the better for it. A Powerful ForceHave you guessed the success factor I'm talking about?DRIVE is the success factor. It's that awesome force that carries you forward on your journey. It buoys you up during challenges. It gives you the energy to leap and leap and leap.Trying to build a business without drive is like pushing on the gas with the emergency break on. You're not going to move much and you might damage something.Having drive comes down to this ... how badly you want to be successful at your goal. Do you want it enough to make it happen, to allow yourself to grow into the person who achieves that goal? Take a moment now. Ask yourself ... do I have enough drive to succeed at my coaching business?I can easily say 'yes' about myself. And that's why I've made it for 20 years despite slipping into all the typical pitfalls.There's nothing special about me, that you don't have within you too.But still not everyone will succeed in their coaching business. If fact, less than 1 in 5 will make it year after year. If those numbers intimidate you, I get it. But if that is enough to stop you, then you don't want this particular goal -- of being successful at your coaching business -- enough.Foundation + Drive = SuccessWhen I work with coaches, we do all the foundational things to set them up for success including their landing a smart niche that connects to their zone of genius, creating effective messaging that will grab their audience's attention and also creating offers their audience will buy.We create systems that help them build relationships of trust and enroll ideal clients with ease into programs that pay the coaches well.Some coaches take that foundation and reach success. THEY make it happen. Sure, it takes consistent action and an experimental mindset.And they don't let mistakes or failures stop them. I heard this said recently: Failure is not the opposite of success, it's an integral part of it.So, you need enough drive to carry you over those roadblocks or pull yourself up out of a pitfall -- experiences all business owners face often.And, having drive doesn't mean you're a maverick or that you don't need anyone else to succeed. Far from it. Part of the drive is creating support systems for yourself as you need them -- a peer group, your own business mentor coach, training.Support is essential.4 Possible Reasons You Haven't Found Coaching Success ... Yet (Find the 4 reasons here.)