#14 - Tyler Overmier - Sigma Snacks
from Behind the Food Hosted by Jimmy Feeman & Daniel Yarzagaray-Modjeska
🎙️ Jimmy and Daniel connect with Tyler Overmier, founder of Sigma Snacks, to talk about building an all-natural caffeinated cookie brand while balancing a full-time job and a baby on the way. 🍪☕ From unit economics and loan repayments to fundraising strategies and grassroots pop-ups, this episode dives into the realities of launching a CPG company from scratch. 💡 Jimmy also shares hard-won lessons from NoBaked’s early days—on burn rates, frugality, and why sometimes keeping your day job is the smartest move. What You’ll Learn How Tyler turned Sigma Snacks from a college idea into a plant-based, caffeinated cookie Why knowing your personal & business burn rate is essential for survival Lessons on bootstrapping vs. raising equity early on Grassroots growth tactics: pop-ups, gyms, coffee shops, and micro-influencers The long-term vision: cash flow focus vs. scaling toward $100M exits Instagram - @sigmasnacks Facebook -@sigmasnacks TikTok - @sigmasnacks LinkedIn - @sigmasnacks website for online ordering - https://eatsigmasnacks.com😗 Connect with the Hosts 👤 Jimmy Feeman – https://linktr.ee/Jamesfeeman 👤 Daniel Yarzagaray – https://www.linkedin.com/in/daniel-yarzagaray
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