140 - How to Prevent 85% of Viewers From Scrolling Past Your Videos

Send us Fan MailYour most engaging, professional looking video may be turning people away, without you even knowing it. In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed captions. And in case you didn't know it already, captioning videos is the law. Top Takeaways→ Captions are now legally required for web content and mobile apps.→ Adding captions can significantly increase your video's reach and engagement.→ 48 million Americans experience some hearing loss, making captions essential.→ Hard coding captions into videos ensures they travel with the content.→ Caption formatting and placement can enhance or hinder viewer experience.CHAPTERS00:00 The Importance of Video Captions01:02 Legal Requirements for Accessibility02:58 Impact on Viewership and Engagement04:42 Best Practices for Adding Captions 🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort. - Online program - go at your own pace- 6 Weeks Live Group Coaching Sessions w Annette- Private community for accountability and feedbackVisit ➡️ https://sffvideobootcamp.com/cohort926Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...