140: How I Scale Unknown Brands into Million & Billion Dollar Household Names featuring Maureen Mwangi=

from Business Infrastructure - Curing Back Office Blues · host Alicia Butler Pierre

"Scaling must be done with scientific precision." Sage advice from branding expert, Maureen Mwangi. She helps product-based companies become retail-ready with strategies rooted in data analytics and marketing research. In this episode, Maureen takes us on her journey from watching her parents build a strong brand in Kenya to her scaling products for Pepsi, Dove, and L'Oreal in the U.S. She also describes the processes for scaling commercial vs. microenterprise products. https://businessinfrastructure.tv/ Ep. 140.

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This episode was published on March 14, 2021.

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