#140. How to work for (and trust) yourself with Nick Lafferty

Nick Lafferty says early on in our conversation he was a “terrible student” in school but he’s taught and challenged himself with so many skills, it’s hard to believe. Founder of Early Exit Club—a network and newsletter for people that want to work for themselves—Nick’s experience in product marketing to paid ads has provided a unique perspective on the importance of soft skills, go-to-market strategy and simply trusting yourself.  Starting at a radio job in Texas, finding affiliate marketing and following software development along the way, Nick has an incredible journey to the place where he’s now able to run his own consulting company optimizing ads AND writes regularly for Early Exit Club, giving (free!) advice for freelancers.  We talk go-to-market strategy for freelancers, personal positioning and nerd out on some software (shoutout Loom!).This is an episode for: software nerds, product marketers and anyone that wants to work for themselves. What’s in the Spice Cabinet??  Get in on Nick’s Early Exit Club Sign up here! Get Early Exit’s “Dad” hat here Where to find Nick? He’s a killer follow on LinkedIn Inspiring people to follow? Tamara Grominsky’s PMM Camp & Newsletter (she’s got the positioning framework Nick references)  Arthur Brooks - “The Science of Happiness” Elena Verna’s “Growth Scoop” Loom resources? Loom Community How Nick recharges his personal batteries Small groups and 1:1s Video games - Nick is a GUILD MASTER in World of Warcraft!  Nick just moved to NYC and can’t wait to walk everywhere  Walkout song?  Spin by Taking Back Sunday