140. My e-commerce Meta Ad predictions for 2026

Meta ads are still one of the most powerful growth levers for e-commerce brands. But the way they work, and the way you need to use them, has shifted again. In this episode, I’m sharing my 2026 Meta ads predictions based on what I’m seeing right now inside real ad accounts, client results, and the wider e-commerce landscape. This isn’t theory or trend-chasing. It’s what’s actually working, what’s losing effectiveness, and where smart founders need to focus next if they want profitable, sustainable growth. Inside this episode, we cover: How Meta ads are evolving in 2026 and what that means for product-based brands Why creative, messaging, and offer clarity matter more than ever What Meta’s increasing automation really means for advertisers Where founders are still wasting money (and how to stop) How to think about ads as part of a wider sales and marketing system, not a standalone tactic What I’d prioritise if I were starting or scaling ads this year If you’re running ads now, or planning to this year, this episode will help you approach Meta with more clarity and confidence. Ready to fix what’s not working in your ads? I’m hosting a free, live training where I break down the 5 biggest Facebook ad mistakes I see e-commerce brands making right now, and what to do instead. 👉 Register your place at my free Masterclass  Want support beyond the podcast? If you’re ready for strategic guidance across ads, marketing, and the bigger picture of scaling your business, you can explore how we can work together here. 👉 Learn how we can work together  🎧 See the full episode page If this episode resonated, I’d love for you to share it with another founder who’s running ads this year. And if you haven’t yet, make sure you’re subscribed so you don’t miss what’s coming next. Jodie🌸