140 - What Sales-Led Companies Must Avoid when Launching a Product-Led Growth Strategy

Product-Led Growth is all the rage right now and has infiltrated it's way into B2B SaaS and many sales-led first companies are dipping their toes on the PLG waters and deciding to launch this new strategy.The only problem?Companies are underestimating all the changes and things you need to do strategically and operationally in order to make it work. And you can't just apply your same sales-led processes, team, or data structure to it and assume it will work.So what are the most common mistakes we see sales-led first companies do? Listen in to hear from Xander, Crissy, and Charlie all the things to avoid so we can't tell you we told you so ; )