140: What's Missing From Your Coaching Niche?

This episode is a refresher about what components are needed for a strategic coaching niche — one that will bring you clients who are inspired to invest and engage fully. Find the FULL show notes at prosperouscoach.com/140.Look, I know this whole niche thing is aggravating. And that’s because it takes a few mindset shifts to approach this decision intelligently.Simplifying this complex thing is my super power. I help coaches strategically develop a smart and profitable coaching niche and build their entire business foundation around that.That’s my niche because I’ve seen too many coaches throw up a coaching business, website and all, without thinking it all the way through. And then the business only works well enough to keep you struggling but not to earn well.Partially creating a niche is like building a new house without a foundation.Think about it. If the foundation is good, the house is solid and secure. It will last. If the foundation is non-existent or poor, the house is not long for this world. It’s flimsy.You may know that flimsy feeling in your coaching business but not know what to do about it.That flimsy feeling is like this … you don't know exactly what to do every day to attract clients that pay you well.Your Coaching Niche Idea is Not Quite EnoughWhen you finished coach training you may have had the seed of a good idea in mind for your niche. But you might have stopped short of fortifying it with the essential parts. You might have felt romantic about your idea and become attached to the vagueness of it then just put up your website and started posting.That vagueness is keeping you from earning well.Most coaches who hire me have a good idea that’s not fully formed. They tried to make it work and it was only somewhat successful. They are dancing on the edge of success.I can see in that seed something valuable. And I can clearly see that it’s missing the parts that would take this good idea into the concrete world so it sustains them.Most Coaches Only Choose a TrackSome people say that a coaching niche is the area you focus on, for example:·      Health and Wellness·      Relationship·      Career·      Business or entrepreneurship·      Executive or Corporate Leadership·      SpiritualitySee, to me, these are not quite niches. They are coaching tracks — a seed of an idea. You might have taken coach training in one of these areas and that training WILL be very valuable to you and your clients. However, alone that is not a strategic niche.A coaching track is a direction but not a destination. If you’ve only gone so far as to choose a coaching track it won’t likely bring you a good income for 2 reasons:To hear the 2 reasons and learn all the components of a true coaching niche read more here.