141. Building Experiences That Connect Farmers and Consumers, with Brian Moates of Our Farms

This week, I’m joined by Brian Moates, Head of Farm and Partner Experience at Our Farms, a growing marketplace and movement reshaping how we shop for food and support farmers. Brian has a fascinating background, from motorsports and marketing to building digital-first experiences for brands like Ford and Lincoln, and now he’s bringing that expertise to agriculture.In this episode, we talk about how Our Farms connects local producers with consumers in a way that’s scalable, human, and values-driven. Brian shares why he’s passionate about storytelling, what shifted his view on food and farming, and how his own daughter’s health issues led to a deeper understanding of what’s really in our food. We also dive into the tech powering this shift, how Our Farms is different from traditional DTC platforms, and why small producers finally have a seat at the table.Resources & Links:Practicing the Way: Be with Jesus. Become like him. Do as he did. by John Mark ComerThe Infinite Game by Simon Sinek Unreasonable Hospitality by Will GuidaraThe Let Them Theory by Mel RobbinsSmall Giants by Bo BurlinghamJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestConnect with Brian:Follow on Instagram @ourfarmsVisit Our Farms websiteConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteBe sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed