141. Cultura & Cash: First-Gen Family Pressure & Financial Power with Giovanna Gonzalez

Download the FREE CHAPTER from the Old Money Mindset Workbook: Money Story MappingFor many first generation women, money is deeply tied to family, culture, and expectation. Being the one who understands credit, earns more, or “makes it” can quietly turn into becoming the family safety net.In this episode, I talk with Giovanna “Gigi” Gonzalez, author of Cultura & Cash, about the pressure of being a first generation daughter, the guilt that can come with setting financial boundaries, and how to build stability without losing connection to family or cultural identity. If you’re feeling torn between being a good daughter and becoming financially independent, this conversation will feel validating and empowering.We’re giving away 3 copies of Cultura & Cash!👉 To enter the giveaway: Be sure you’re following @oldmoneypodcast and @gigifirstgenmentor on Instagram. Tag a friend in the comments of this episode’s post. 3 people will be randomly selected!About Giovanna “Gigi” Gonzalez:Giovanna is a financial educator, speaker, influencer, and award-winning author focused on helping first generation professionals navigate money, career growth, and cultural expectations. She teaches at universities, ERGs, and organizations across the country and was named Best Personal Finance Influencer for Racial Equity by Bankrate in 2025. Her book Cultura & Cash was recognized by Forbes as a must-read money book for women’s financial growth, and her work has been featured in Nasdaq, Business Insider, The Wall Street Journal, and more.Website: thefirstgenmentor.comInstagram + TikTok: @gigithefirstgenmentorPodcast: https://open.spotify.com/show/3b2O40WygEVdKT5EEMYCmwBook: https://www.amazon.com/Cultura-Cash-Managing-Finances-Expectations-ebook/dp/B0CQ6H9FTY----------------------------Go Deeper with Old Money Courses:Old Money Mindset to learn how to think like a wealthy womanOld Money Method to set up a money machine that grows your wealth effortlessly----------------------------Free Resources: Shop Amber's Classic Wardrobe Staples + Skin, Hair & Health Holy Grail ProductsOld Money Monthly Newsletter for what's rich in culture, shopping and our communityDownload your FREE Net Worth TrackerDownload your FREE Simple Money Plan (better than a budget, designed for your richest life)----------------------------Connect with the Old Money Podcast:Community: Join the Old Money Country ClubWeb: OldMoneyPodcast.com