141 – How to darn socks…and other ways to have a more sustainable wardrobe – Emma Mathews, Socko

Emma Mathews is the founder of sustainable sock brand Socko and the author of 'How to quit fast fashion; 100 expert tips for a sustainable wardrobe' In this episode, she talks about how she went from a career in advertising to launching a sock business, and why we should all learn the lost art of darning socks.Discover: - How Emma found her manufacturer and learnt the process of industrial sock manufacturing- Why the most sustainable clothes are the ones you already own- Why we should all learn the lost art of darning- How to darn your socks - it's a lot easier than you think!- How socks fit into the circular economy More about Emma SockoEmma's book - How to quit fast fashion: 100 expert tips for a sustainable wardrobeDarning workshopsShownotes www.makeitbritish.co.uk/141Stay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator