#141: How We Got Free Local News Coverage for Our Cleaning Business

Free PR? Sign us up! It's not as far-fetched as it sounds, and Stephanie's team pulled it off last month with one well-crafted email. In this solo episode, Stephanie breaks down the exact media pitch her executive assistant, Veronica, used to land Serene Clean in two local news outlets in April. She talks about why charitable giving has been baked into Serene Clean's brand since its inception in 2019, how the Cleaning for a Reason partnership works, the PR pitch that worked to get Serene Clean in the local news, and more.   📌 What You'll Learn — How to structure a media pitch that local reporters will open (subject line + 150-word body) — Why leading with the community story is the formula that gets greenlit — How Cleaning for a Reason membership works and why $25/month is worth it for brand-building alone — How Stephanie structures Serene Clean's monthly giving budget (fixed + variable) — Why local TV is still the most trusted news source and reaches your ideal cleaning customer — The subject line and pitch email Serene Clean sent to land two media placements — Why corporate social responsibility is a long-term branding play   Resources Mentioned — WEAU news story on Serene Clean's Cleaning for a Reason partnership: https://www.weau.com/2026/05/01/local-cleaning-company-brings-free-house-cleanings-homeowners-fighting-cancer/ — Cleaning for a Reason (nonprofit partner, $25/month membership): https://cleaningforareason.org/ — ZenMaid Mastermind Facebook Group: https://www.facebook.com/groups/zenmaidmastermind — Sean Perry's previous episode on SEO and backlinks: https://www.youtube.com/watch?v=pJNnCWP4Pik — Serene Clean's Fresh Start Project (free cleaning initiative): https://serene-clean.com/giveback/   👉 Try ZenMaid free for 14 days: https://get.zenmaid.com 📞 Stephanie's Consulting & Resources for Purchase: https://serene-clean.com/consulting-services/ ✉️ Subscribe to ZenMaid's Weekly Newsletter: https://www.zenmaid.com/newsletter/