142. Budgeting Your Marketing With Bosco Anthony

Professional Builders Secrets brings you an exclusive episode with Bosco Anthony, Chief Brand Officer at Global Rev Gen and former host of the PBS Podcast. Throughout this episode, Bosco delves into advertising strategies tailored for residential builders, shedding light on essential practices you can implement to optimise your marketing efforts. This episode is proudly sponsored by Buildern, a comprehensive all-in-one solution designed to make every step of the construction process as smooth as possible, clicking on the link below to learn more:buildern.com INSIDE EPISODE 142 YOU WILL DISCOVER The significance of understanding your advertising objectives How to implement split testing to enhance ad performance The role of market intelligence in shaping advertising strategies Best practices for qualifying leads The impact of emerging technologies like AI and virtual reality on advertising And much, much more. ABOUT BOSCO ANTHONY Bosco Anthony is a seasoned digital marketing and business growth strategist, an international keynote speaker who has headlined digital events like the OMG Conference, Social Media Camp, SME Expo, and Social Media Week, and is currently the Chief Brand Officer at Global Rev Gen. Connect with Bosco: linkedin.com/in/boscoanthony/ TIMELINE 1:14 Bosco’s background 5:24 Understanding advertising objectives 8:38 Market intelligence and AI in advertising 11:54 The benefits of split testing 15:34 Avoiding set and forget strategies LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders