#142 Catherine Brown - Long Term Success From Focusing on the Human, Not the Result

We've all had that feeling. A prospect call is due but they unexpectedly haven't answered your last few calls. And now it's taking everything you have to not push them to next week.  What do you do to keep your head in the game? To flip your mindset and find the right response, based on reality, rather than following your inference and perceptions.  In the episode Luigi is joined by Catherine Brown, author of How Good Humans Sell. With over 20 years experience in sales, Catherine has earned incredible insights into what to do when things don't go to plan. It's all about looking right at the person you're selling to.  Connect with Catherine on LinkedIn or at extraboldsales.com. Her book can be found on Amazon.  Connect with Luigi https://www.linkedin.com/in/luigiprestinenzi/ **About This Podcast** How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.