#142 Chatting about creating content and entering awards as part of your marketing strategy with Cate Caruth

Today I'm chatting to Woman Who Solopreneur Award Winner, Cate Caruth, Content Alchemist of Creative Words.   Put simply, Cate and her team write, but it's so much more than that. Cate shares her journey from wanting to be a cuckoo clock (aged 3) and how although she wanted to be a writer as a teenager, she shelved her hobby believing it wasn't a 'proper job' and subsequently went into management consulting which ultimately led her into content writing and the important element of actually getting that 'content gold' out there as a done for you service... content alchemy. We chat about Cate's love of networking, her passions, her thoughts on AI for content writers, and her recent Award wins. One of Cate's business goals for 2024 was to be an 'award winning' business and she recognised the marketing opportunities that could create. Plus, she saw the value of having her business evaluated by independent peers. She found the Woman Who Awards, entered and won. Cate shares some great insights and tips from her award entry too. What the Judges said: "Cate demonstrated a detailed understanding of all aspects of her business including financial opportunities. Her passion for helping her clients create unique content which brings them results, shone through her application and she has a realistic vision for business growth and expansion. Cate clearly puts importance on all her team members and also values their own growth. We look forward to following her journey as her vision comes to fruition."   You can find out more about Cate here:   Website: http://www.creativewords.cc/ LinkedIn: https://www.linkedin.com/in/cate-caruth    Start your Woman Who journey today   JOIN THE LET'S GET VISIBLE: 90 DAY VISIBILITY SPRINT Kicking off on 1st January, join me for 90 days with 90 prompts to boost your visibility and power up your personal brand. There's also a pop-up Facebook Group for accountability and support, plus a 90 Day Prompt Planner. All for just £27!! Sign up here: https://site.sandragarlick.withtbsc.com/90dayvisibilitysprint    FREE STUFF Join the Let’s Get Visible® Community on Facebook: https://www.facebook.com/groups/WomanWhoCommunity for inspiration, visibility tips, networking, and a community to lift you up and support you on your business journey.   Download Free Resources: https://www.womanwho.co.uk/resources/   ATTEND A WOMAN WHO EVENT Woman Who Inspires Network, SPEAKER Bootcamps, Awards, & Strategy & Mastermind Days. Find out more here:   https://womanwho.co.uk/events/   ENTER THE WOMAN WHO ACHIEVES AWARDS 2025 (10th Anniversary) Find out more here: https://womanwho.co.uk/awards/   LEARN If you’d like to start your public speaking journey then join me at SPEAKER: One-Day Bootcamp. You’ll learn all the tips, tools and techniques to stand out when you stand up and speak.  Book here: https://womanwho.co.uk/events/     WORK WITH ME   Group and 121 opportunities in 2025. Just get in touch: https://womanwho.co.uk/about/get-in-touch/    WHO AM I? I’m Sandra Garlick MBE a former solicitor, founder of Woman Who and I’m a Business Growth & Visibility Strategist. I also create opportunities for women in business to power up their personal brand and get visible through the Let’s Get Visible® ELEVATE Academy, Woman Who & Solopreneur Awards, and SPEAKER Bootcamps. I was awarded my MBE for my services to women in business in the New Year’s Honours list 2020. I live in the Midlands (UK) and love solo travel in Italy, shoes, and football.   LET’S CONNECT LinkedIn:         https://www.linkedin.com/in/sandragarlick Website:         https://www.womanwho.co.uk Instagram:     https://www.instagram.com/sandragarlickmbe   Woman Who Chat is Sponsored by Grow Radio  GROW Radio is an online radio station dedicated to bringing you a different podcast on the hour… every hour. I am proud that Woman Who Chat is played on GROW Radio every Tuesday at 3pm and Friday at 8am and to be part of their podcasting community. If you want to listen to the station, explore their shows, get your podcast onto GROW Radio or check out many of the blogs to improve your podcasting skills… head over to https://www.growradio.uk today!